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About
Advertising
and Promotion
June
26, 2002
From
clickZ.com:
"What
Is the Web Good For, Anyway"
The
Web can complement offline media and play an important role in an
integrated marketing strategy...
http://www.clickz.com
June
19, 2002
From
DM News:
"Subject
Lines That Get E-Mail Read"
Urgent,
unique, ultra-specific and useful...
http://www.dmnews.com
June
12, 2002
From
E-Commerce Times:
"When
Customer Service Becomes Spam"
Once
they perceive that they are being spammed, customers typically will
unsubscribe from every type of e-mail the offending company offers...
http://www.ecommercetimes.com
June
12, 2002
From
clickZ.com:
"HTML
Versus Text"
Send
HTML. Offer text as an option. Above all, send your
subscribers the format they asked for...
http://www.clickz.com
June
11, 2002
From
DM News:
"Getting
the Most Out of E-Newsletters"
A
winning e-newsletter is light on the sales pitch and heavy on the
"news you can use." It provides content that informs,
entertains and solves problems...
http://www.dmnews.com
June
10, 2002
From
clickZ.com:
"Email
SWOT"
Email
can be an adjunct to any other medium to reinforce message, product
announcement and seminar dates, or trade show information...
http://www.clickz.com
June
6, 2002
From
clickZ.com:
"Integrate!"
When
implementing an integrated, multichannel marketing effort, there are
several important points to keep in mind...
http://www.clickz.com
June
3, 2002
From
clickZ.com:
"Online
Ads: What Works, What Doesn’t"
Study
after study shows consumers are browsing less. They go online with a goal
in mind. If they want to buy something, they head online to buy
something...
http://www.clickz.com
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About
Customer
Service
June
25, 2002
From
clickZ.com:
"Setting
Your Site on Seniors (Part 2)"
Lessons
learned from those who have bravely ventured into Boomerland and beyond...
http://www.clickz.com
June
19, 2002
From
clickZ.com:
"A
Solution to the Multichannel Challenge"
Customers
expect a company’s systems and processes to recognize them across
multiple channels and diverse contact streams...
http://www.clickz.com
June
11, 2002
From
clickZ.com:
"Set
Your Sites on Seniors (Part 1)"
Always
put decision-making power in the hands of senior users. The
invitation "You decide" is a lot more compelling to them than
directives spouted by a 20-something...
http://www.clickz.com
June
7, 2002
From
clickZ.com:
"Think
Before You Send"
Identifying
your business is partly about how you view yourself and partly about how
your customers view your business...
http://www.clickz.com
June
5, 2002
From
E-Commerce Times:
"Customer
Loyalty on a Shoestring"
People
want good products, good service, dependability - all the things that
inspire loyalty...
http://www.ecommercetimes.com
June
5, 2002
From
clickZ.com:
"How
to Add Personality to a Corporate Voice"
Tell
the visitor she is dealing with individuals, not some faceless corporation…
http://www.clickz.com
June
3, 2002
From
the New York Times:
"Privacy
Is Common Issue Online"
If
you make it easy for customers to exercise their privacy rights, they will
do it...
http://www.nytimes.com
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About
Webstore
Management
June
28, 2002
From
clickZ.com:
"Web
Analytics No Longer Means Web Rage"
Examining
what works and what doesn’t directly influences the bottom line...
http://www.clickz.com
June
27, 2002
From
E-Commerce Times:
"How
Big Is E-Commerce?"
Online
commerce has continued to gain momentum this year despite an overall weak
economy...
http://www.ecommercetimes.com
June
26, 2002
From
InternetNews:
"Consumer
Confidence in Web Rebounds"
It
is clear that e-commerce and the Internet are becoming more and more a
part of American society, both as a mass medium and a standard shopping
channel...
http://www.internetnews.com
June
24, 2002
From
the New York Times:
"Use
of Internet Is More Active at High Speed"
People
who use high-speed services to connect to the Internet from home have a
much more active relationship with the online world than those who dial up
to it over a regular phone line...
http://www.nytimes.com
June
24, 2002
From
clickZ.com:
"Permission
Is About Your Relationship"
In
every email you send, remind recipients of your relationship to them and
why they’re receiving the message...
http://www.clickz.com
June
21, 2002
From
InternetNews:
"Trust
Is in the Details"
Little
things, such as misspellings, could be detrimental to a site’s
credibility...
http://www.internetnews.com
June
21, 2002
From
eMarketer:
"Site
Design a Key Factor for Net Users"
If
you cannot attract a consumer, you cannot get her or him to conduct online
transactions...
http://www.emarketer.com
June
21, 2002
From
DM News:
"7
Ways to Improve E-Mail Messages"
Ask
those who care most - your customers, prospects or other people receiving
the e-mail from you
http://www.dmnews.com
June
21, 2002
From
clickZ.com:
"U-G-L-Y,
You Ain’t Got No Alibi"
The
number one rule is a design is bad if it confuses your customer in any
way...
http://www.clickz.com
June
20, 2002
From
clickZ.com:
"’A’
Is for Append"
Integrate
email acquisition into all your customer and prospect touch points...
http://www.clickz.com
June
19, 2002
From
eMarketer:
"More
E-Shopping at Work, Less Time for Frills"
The
primary reason for shopping online at work is the faster connection speed
at the office...
http://www.emarketer.com
June
19, 2002
From
E-Commerce Times:
"Building
a Consumer Brand on the Internet"
Meet
the consumer where he or she is...
http://www.ecommercetimes.com
June
19, 2002
From
clickZ.com:
"Seven
Skills You Need to Manage Your Web Site"
Getting
the right content to the right reader at the right time at the right
cost...
http://www.clickz.com
June
18, 2002
From
E-Commerce Times:
"Getting
Personalization Right"
Make
sure that any personalized communication with a customer is targeted as
precisely as possible...
http://www.crmdaily.com
June
14, 2002
From
clickZ.com:
"The
Color of Money (and Your Site)"
A
business online has very real constraints: credibility, legibility,
navigation, meaning, download time, browser compatibility, and more.
Ignore these and go wild with a cutting-edge design exercise, and you’ll
delight a few design aficionados but alienate the majority of customers
and prospects...
http://www.clickz.com
June
13, 2002
From
E-Commerce Times:
"Online
Sales Profitable for Half of all Retailers"
Retailers
are learning more cost-effective ways to find those shoppers who are
clearly out there in mass numbers online...
http://www.ecommercetimes.com
June
13, 2002
From
clickZ.com:
"A
Unified Voice"
Every
customer touch point needs to reinforce your brand and your voice...
http://www.clickz.com
June
12, 2002
From
CNET:
"Online
Retailers Continue Strong Growth"
Consumer
adoption of the online channel has reached critical mass and retailers
have been able to respond by turning this trend into profits...
http://news.com.com
June
11, 2002
From
InternetNews:
"The
Power Of Search Engines"
Make
changes within your Web site so that it can help you do better in a search
engine’s free ‘editorial’ results...
http://www.internetnews.com
June
11, 2002
From
the Yankee Group:
"Why
You Should Be Tracking Customer Behavior Online"
Companies
don’t just need to measure site success, they must also analyze what is
happening at their Web site in order to make actionable business decisions
that will help increase not only the ROI of the Web site, but the ROI of
the entire business...
http://www.yankeegroup.com
June
7, 2002
From
E-Commerce Times:
"Friendship
Sells"
Users
who post messages to a site’s forum or contribute product reviews visit
that site nine times more often...
http://www.ecommercetimes.com
June
6, 2002
From
clickZ.com:
"Listen
to the Audience"
It’s
worthwhile to sacrifice flash for functionality...
http://www.clickz.com
June
4, 2002
From
clickZ.com:
"Creating
Traffic With Creative Branding"
Far
too many brand builders believe traffic is secondary to site
development. Wrong!
http://www.clickz.com
June
4, 2002
From
CNET:
"Design
Lacking in E-tail Sites"
Usability
has to be there at every step," Nielsen said. "If one step has a
big problem, you’ve lost the entire order and people will go
elsewhere...
http://news.com.com
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