|
About
Advertising
and Promotion
June
30, 2010
From
MarketingVOX:
"Best
Time to Send That Email?
When
You Want Customers to
Open
Their Wallets"
76%
of consumers will initially seek deals and promotions on a brand's
website, and from there, 62% will sign up to receive email, while 54% will
use a search engine...
http://www.marketingvox.com
June
30, 2010
From
E-Commerce Times:
"Socializing
the Storefront:
Navigating
the Scene"
One
key to social marketing for any business is monitoring. You can't
control your message if you don't know what's being said about you...
http://www.ecommercetimes.com
June
30, 2010
From
ClickZ.com:
"The
Hit-by-a-Bus Rule"
A
primer on what information, qualitative and quantitative, you should have
documented about each of your past e-mail campaigns...
http://www.clickz.com
June
29, 2010
From
InternetRetailer.com:
"Bag
of Tricks"
Gift
cards promotions, as well as other merchandising features such as links to
best sellers, can be an effective way to engage customers whenever a
retailer doesn't have what a shopper is looking for...
http://www.internetretailer.com
June
29, 2010
From
MarketingVOX:
"What
Annoys Consumers the Most About Online Ads"
Ads
that work best have several things in common. They are short in
length (usually 10-20 seconds), they are relevant in some way to the type
of audience visiting the site (so they don't come out of the blue), and
they are not loud and jarring...
http://www.marketingvox.com
June
25, 2010
From
MarketingProfs.com:
"Four
Email Must-Do Principles to Boost Response"
Act
as if an email address is a living, breathing human being. The
reason? If you treat recipients like data on a spreadsheet, they're
liable to treat your campaigns like spam...
http://www.marketingprofs.com
June
25, 2010
From
MediaBuyerPlanner:
"Internet
Most Influential, But Underutilized, Medium"
The
Internet is at the center of the decision-making process of
consumers. Marketers who do not have end-to-end strategies which put
digital influence at the center of their marketing plans are doing so at
their own peril...
http://www.mediabuyerplanner.com
June
24, 2010
From
ClickZ.com:
"E-Mail
Testing Inspiration"
There
are four elements to a great testing methodology...
http://www.clickz.com
June
23, 2010
From
ClickZ.com:
"Do's
and Don'ts for Your Search Campaigns"
25
things to remember to do and not do for your PPC and SEO campaigns...
http://www.clickz.com
June
22, 2010
From
Search Engine Watch:
"Co-Creation
and Search:
It's
All About the Customer"
Using
search data, marketers can quantify interest in a given topic, use it
editorially when formulating a brand message, and even provide specific direction
on how they will market and name their products...
http://searchenginewatch.com
June
21, 2010
From
ClickZ.com:
"Four
Missed Opportunities for Acquiring E-mail Subscribers"
Be
sure to think of every place to potentially take that relationship leap
with your customers. Opt-in promotional exposure can be tied to
receipts, displays in retail stores, table tents, menus in restaurants, and even computer
terminal kiosks...
http://www.clickz.com
June
21, 2010
From DM
News:
"Subject
Line Discounts Improve E-Mail Offers"
Use
offers and timeliness in subject lines to move inventory and drive
sales...
http://www.dmnews.com
June
19, 2010
From DM
News:
"Marketing
E-Mails See Open Rate of Nearly 20%"
Marketing
e-mails using a house list are seeing an average open rate of nearly 20%,
a click-through rate of 6.64% and a conversion rate of 1.73%...
http://www.dmnews.com
June
18, 2010
From
MarketingVOX:
"What
Small Businesses Don't Like About Social Media"
Before
a company decides it is going to abandon its social media efforts it
should consider the non-tangible (non sales) benefits it may be receiving
from the social networking site...
http://www.marketingvox.com
June
18, 2010
From
iMedia Connection:
"5
Often-Overlooked Email Rules of Thumb"
For
email newsletters or any email that extends below the fold, marketers must
take care to ensure that recipients know that something lies down there...
http://www.imediaconnection.com
June
17, 2010
From DM News:
"Constantly
Evolve Your Online Marketing"
Link
your ads to specific product pages. Internet users are bombarded
with information, and if they don't see the content on their first click,
chances are they will not spend the time searching or browsing to your site to find
what they were looking for...
http://www.dmnews.com
June
17, 2010
From Rotman School
of Management:
"Online
Display Advertising:
Targeting
and Obtrusiveness"
Ads
that match both website content and are obtrusive do worse at increasing
purchase intent than ads that do only one or the other. This failure
appears to be related to privacy concerns...
http://www.rotman.utoronto.ca
June
16, 2010
From
ClickZ.com:
"25
Digital Media Questions Marketers Need to Answer"
There
are many digital advertising metrics marketers can track. The key is
to keep in mind your business goals and choose the metrics that yield the
best results for your business...
http://www.clickz.com
June
15, 2010
From
MarketingProfs.com:
"Caution:
This Could Be a Trap"
Four
main traps that keep marketers from truly optimizing online marketing
performance...
http://www.marketingprofs.com
June
15, 2010
From
Retailer Daily:
"Online
Coupons Impact the Bottom Line"
Consumers
who used a coupon spent an average of $216. This is 56.5% higher
than the average of $122 spent by consumers who did not use a coupon on
their most recent online purchase...
http://www.retailerdaily.com
June
15, 2010
From
ClickZ.com:
"Keywords
and Quality Score:
Tales
From the Trenches"
Traffic
from a broad match listing includes a diversity of search terms, some of
which will likely deserve their own ad group and own ad creative.
Other terms should be negated using negative match...
http://www.clickz.com
June
14, 2010
From
Retailer Daily:
"Online
Coupons Impact the Bottom Line"
Consumers
who used a coupon spent an average of $216. This is 56.5% higher
than the average of $122 spent by consumers who did not use a coupon on
their most recent online purchase...
http://www.retailerdaily.com
June
14, 2010
From
ClickZ.com:
"Relevance
in E-Mail Marketing"
It
may seem that there's little risk to sending less well-targeted messages
as recipients will just hit delete if they aren't interested. The
reality though is that there's a potentially significant opportunity cost.
Recipients may opt out, or worse, hit the spam button preventing further communications...
http://www.clickz.com
June
12, 2010
From
MarketingProfs.com:
"Email
Marketing for Dads and Grads Season"
A
professional-looking email campaign that is well conceived and executed
can drive customers to your store or website, and convince those who have
never purchased from you to give you a try. Seven tips and ideas to
get started...
http://www.marketingprofs.com
June
11, 2010
From
InternetRetailer.com:
"Words
Matter"
Online
ad copy that works uses the targeted search terms in the copy itself,
preferably in the title of the ad, as well as in the display URL for the
ad. Copy should include an explicit call to action and state a value
proposition upfront...
http://www.internetretailer.com
June
11, 2010
From
ClickZ.com:
"Writing
Off Behavioral Targeting?"
Seven
of the most important types of behavioral targeting that are worth
trying...
http://www.clickz.com
June
11, 2010
From
InternetRetailer.com:
"Think
Small"
While
broad keyword match drives the most traffic, retailers must monitor it
closely to ensure it does not drive too much unqualified traffic.
The use of negative keywords; specifying to the search engine not to serve
an ad when a search otherwise relevant to a product contains a specific
keyword, could save costs...
http://www.internetretailer.com
June
11, 2010
From
MarketingProfs.com:
"Please
Don't Go"
When
people click on your unsubscribe button, there's a good chance it takes
them to a preference page where they can confirm the unsubscribe request,
or adjust their subscription to a topic and frequency they prefer.
But what about including an offer that tempts them to stay?
http://www.marketingprofs.com
June
10, 2010
From
MarketingProfs.com:
"Debunking
Top PPC Myths"
Pay-per-click
is the best value across all marketing channels. In cases where
keywords are too expensive to convert at a reasonable ROI, define a niche
in your industry and finding new keywords accordingly...
http://www.marketingprofs.com
June
10, 2010
From
Ipsos:
"Nearly
75% of Online Shoppers Don't Regularly Look for Online Coupons
or Deals Before Making Purchases"
Even
among more frequent online shoppers - those who make online purchases
weekly or more than once a week - more than half are not regularly seeking
out online coupons or deals...
http://www.ipsos-na.com
June
9, 2010
From
eMarketer:
"Getting
to Know E-Mail Recipients"
While
the top reason marketing e-mails were ignored was frequency, a simple lack
of interest in the product or service being marketed was not far behind...
http://www.emarketer.com
June
9, 2010
From
ClickZ.com:
"Sparking
Conversions:
10 Easy Calls to Action"
When
people are online they will usually ask two things of an ad they
see: How are you going to help me; what do you have for me right
now...
http://www.clickz.com
June
8, 2010
From
ClickZ.com:
"Mix
and Match Your Way to Failure"
In
online marketing, we want interactions. We want the picture to
reinforce the headline, and the sales copy, and the offer, and the
call-to-action. Similarly, we want to detect any parts of the landing page that are working at
cross-purposes and undercutting the performance of other page elements...
http://www.clickz.com
June
8, 2010
From
ClickZ.com:
"What
Not to Do in E-mail"
Don't
assume your customers are reading your e-mails as much (or as carefully)
as you are...
http://www.clickz.com
June
4, 2010
From
ClickZ.com:
"The
Secret Behind Successful PPC Advertising"
For
visitors to convert, the five steps of the PPC searcher's journey must be
in alignment along the conversion path. The model is simple, the execution
challenging, and the businesses that effectively align these five parts
are rare...
http://www.clickz.com
June
1, 2010
From
MarketingProfs.com:
"Social-Media
Listening vs. Social-Media Monitoring: Truly Connecting or Merely Collecting?"
Four marketing applications that best leverage the power of the social Web and
demonstrate what a listening platform can help you achieve...
http://www.marketingprofs.com
June
1, 2010
From
ClickZ.com:
"How
to Make Customer Content Go Multichannel"
The
Internet is a convenient place for customers to share their credible
opinions on products, but it's up to you as a marketer to leverage this
powerful content to drives sales in other channels. When extending
review content across marketing channels, remember five simple
principles...
http://www.clickz.com
|
About
Customer
Service
June
29, 2010
From
E-Commerce Times:
"Are
Your Customers Hinting at a Deeper Relationship?"
CRM
is not just about converting your leads into sales - it's also about
converting your customers into advocates...
http://www.ecommercetimes.com
June
28, 2010
From
MarketingVOX:
"Poor
Website Design a Deal Breaker for Small Business Customers"
Tips
to look legitimate and customer-friendly include shying away from
pay-for-click ads as well as unprofessional or clichéd images. Have
a site that is intuitive to navigate. Have easy-to-find privacy policies and
general corporate information...
http://www.marketingvox.com
June
28, 2010
From
InternetRetailer.com:
"Retailers
Need to Make Sites Easier to Use"
A
user-friendly e-commerce site does double duty as a storefront and an
inventory management system. But the site has to be designed first
and foremost to handle the primary objective: sales...
http://www.internetretailer.com
June
28, 2010
From
ClickZ.com:
"Renegotiating
the Submit Button Contract"
Every
audience is different. We, as marketers, must understand the unique
privacy concerns of our audience, and this means experimenting
transparently with new ways to engage them, and then listening...
http://www.clickz.com
June
25, 2010
From
E-Commerce Times:
"The
Call to Action: Better Customer Relationships Through Web
Design"
By
investing the thought, time and consideration involved in creating
successful calls to action, you're literally clarifying the window in
which prospective customers see you and can guide them through an
experience that both addresses their needs and achieves your business
goals...
http://www.ecommercetimes.com
June
24, 2010
From DM
News:
"Are
Your Customers Falling in Love with Your Competitor's Brands?"
Customers
don't care about your company as much as they do their online
friends. They want to do one of three things online to help their
peers. Share ideas, share product knowledge and help peers with
problems. If you do even one of these well, you will connect...
http://www.dmnews.com
June
23, 2010
From
E-Commerce Times:
"Socializing
the Storefront: Give Them Something to Talk About"
Establishing
a social media presence can open a free line of communication with
customers. Whether those customers pay any attention, however,
depends on what you say, and where and when you say it...
http://www.ecommercetimes.com
June
22, 2010
From
Knowledge@Wharton:
"In
the Age of Mobile Networks,
E-Commerce
Gets Personal"
Consumers
are eager to use mobile devices to inform in-store decisions because
accessing online information on the spot is more convenient than having
to research an item later via computer...
http://knowledge.wharton.upenn.edu
June
21, 2010
From
MarketingProfs.com:
"How
About Making Customer Service More Social?"
A
tough traditional stance invites customers with valid complaints to seek
out alternative solutions for being heard - increasingly in ways that can
be heard not just within an intimate circle, but around the world...
http://www.mpdailyfix.com
June
21, 2010
From
MarketingProfs.com:
"Gain
Icon Status Overnight"
Your
customers are moving fluidly between the email and social-media channels;
adding an icon or two to your email messages will help them share - and
show you care...
http://www.marketingprofs.com
June
18, 2010
From
ClickZ.com:
"Breaking
the Content Barrier"
Why
do marketers make it so incredibly difficult for prospective customers to
find relevant content? For many websites, it's information
overload...
http://www.clickz.com
June
17, 2010
From
InternetRetailer.com:
"Get
to Know Your Customer,
Or
a Competitor Will"
To
listen more effectively to customers, organize the data you already
collect - from product reviews to purchases to customer complaints, then
segment your customers for targeted messages...
http://www.internetretailer.com
June
16, 2010
From
InternetRetailer.com:
"Never
Too Early to Start Preparing for Holiday Season"
Retailers
can facilitate purchases by setting up gift centers on their sites where
visitors can search by such characteristics as age, gender or price points...
http://www.internetretailer.com
June
15, 2010
From
Practical eCommerce:
"Four
Ways to Increase Conversion Rates"
Build
confidence and trust through aesthetics, usability, and brand...
http://www.practicalecommerce.com
June
11, 2010
From
MarketingProfs.com:
"Five
Things to Think About Before You Launch Your Next Website"
Take
your eyes off your competitors and put them where they belong - on your customers...
http://www.marketingprofs.com
June
7, 2010
From Open
Forum:
"Why
Small Businesses Shouldn't Take Social Media for Granted"
Post
signage - on your website and in your store - to indicate that you're
social media-friendly. Showcase your small business's online personality and
reinforce that you're interested in conversations with your customers...
http://www.openforum.com
June
7, 2010
From
eMarketer:
"Why
Retailers Need an In-Store Mobile Strategy"
Have
a mobile strategy that provides significant value over and above what
people can do just by walking into your store and doing a price check...
http://www.emarketer.com
June
5, 2010
From
ClickZ.com:
"Social
Media Clutter: Will Consumers Tune Out?"
A
consumer's ability to sustain meaningful participation in social media
across brands and communities is realistically going to be capped at some
point far short of the number of marketers who desire a social media
relationship with that consumer...
http://www.clickz.com
June
4, 2010
From
InternetRetailer.com:
"Localization
Is Key to Capturing Shoppers"
Localization
will have a major influence on online retail. Retail information
needs to be useful, relevant, timely and personal, and presented in a
geographic context...
http://www.internetretailer.com
June
3, 2010
From
ClickZ.com:
"Moving
at the Speed of Your Sales Channel"
If
you've taken the time to develop shopping tools that help consumers
research products online and buy offline, ensure your sales force knows
how they work. Or better yet, make them use the same sales interface...
http://www.clickz.com
June
2, 2010
From
eMarketer:
"How
Consumers Balance Openness and Privacy"
Rather
than simply give up control over all personal data, many Web users have
become educated about how much information is available about them online,
and have taken steps to limit it...
http://www.emarketer.com
June
2, 2010
From
InternetRetailer.com:
"Online
Channel Falls Short in Delighting Customers"
Consumers
get a better customer service experience via telephone and in-person
settings than online...
http://www.internetretailer.com
|
About
Webstore
Management
June
30, 2010
From
Marketing Charts:
"Email
Is Permanent Consumer Fixture"
93%
of online consumers aged 15 and older receive at least one
permission-based email per day, putting them into the category of
subscribers...
http://www.marketingcharts.com
June
30, 2010
From
ClickZ.com:
"Local
Search Visibility 101"
To
help with better visibility, make sure you put your local contact
information into your title tag and meta description tag on your home page and
other appropriate pages of your site...
http://www.clickz.com
June
29, 2010
From
Practical eCommerce:
"Five
SEO Pitfalls to Avoid"
If
a redirect of a page is required and is going to be permanent, use a
permanent 301 server-side redirect. This not only points search
engines in the right direction, it transfers the existing link equity of the older page
to the newer one...
http://www.practicalecommerce.com
June
29, 2010
From
Search Engine Watch:
"Bridging
the Gap Between Search and Display"
The
role of display in performance marketing is in great part to widen the top
of the funnel, in order to drive more conversions at the bottom...
http://searchenginewatch.com
June
28, 2010
From
InternetRetailer.com:
"Social
Media to Shine During Holiday Shopping Season"
Online
retailers will deal with more phone calls and more last-minute orders...
http://www.internetretailer.com
June
28, 2010
From
InternetRetailer.com:
"15%
of Shoppers Prefer the Web Channel"
The
optimal frequency of e-mail communications is once per week to consumers
who have opted in to receive them...
http://www.internetretailer.com
June
26, 2010
From
eMarketer:
"What
Makes Up a Social Marketing Strategy?"
Companies
that have held back on adopting social media throughout their
organizations would benefit from starting with a cohesive plan that
involves all of the key groups within the organization...
http://www.emarketer.com
June
25, 2010
From
Practical eCommerce:
"SEO:
Keyword Research and Analysis"
Target
the right words and your online business will be a success. Focusing
on keywords that describe exactly what you're selling will provide the
best overall return on investment...
http://www.practicalecommerce.com
June
24, 2010
From
Search Engine Land:
"29
Worst SEO Practices and Most Common Failures"
The
mission of search engines is to supply their visitors with relevant
results, so penalizing or banning sites that appear to interfere with that
mission is a necessity. Understanding which practices adversely
impact your search engine rankings is a prerequisite to a well-optimized
site...
http://searchengineland.com
June
24, 2010
From
Practical eCommerce:
"In
Social Media Era, Nine Techniques to Improve Conversion Rates"
If
you're linking to a product, a category, or any supporting store page, be
sure to analyze it before promoting links. Make sure it is
attractive and contains
all necessary information...
http://www.practicalecommerce.com
June
24, 2010
From
Search Engine Watch:
"How
to Compare Your PPC Performance to Your Competitors"
Prioritize
where you should focus you expansion and optimization efforts. For
example, you may find that your CTR is average for your category but your
impressions and clicks are much lower...
http://searchenginewatch.com
June
23, 2010
From
eMarketer:
"The
Future of Social/E-Mail Integration"
Including
a social sharing option in an e-mail increases click-through rates from an
average of 7.2% to 8.7%, and including as many as three different sharing
options boosts the rate to 11.2%...
http://www.emarketer.com
June
23, 2010
From
eMarketer:
"Affluents
Lead Way to E-Commerce Recovery"
E-commerce
sales growth is set to resume at a double-digit clip this year, rising
12.7% to over $152 billion. Affluents are expected to contribute to
that growth by beginning to satisfy pent-up demand...
http://www.emarketer.com
June
23, 2010
From
MarketingProfs.com:
"Four
Ways to Track the People Yakking About You"
No
matter what kind of correspondence or connection you make with a client or
a prospect in the offline world, there is now potential for that to become
an online piece of content whether you want it to or not...
http://www.marketingprofs.com
June
22, 2010
From
ClickZ.com:
"Why
I Won't Buy From You!"
What
is unique about your business or brand versus your direct
competitors? Which of these factors can be most easily understood by
your prospects?
http://www.clickz.com
June
22, 2010
From
Search Engine Watch:
"Optimizing
for the User Experience"
Local
businesses often make the painful mistake of not placing their full and
complete address on the web page. This is especially important for
geo-targeted rankings and search...
http://searchenginewatch.com
June
22, 2010
From
ClickZ.com:
"A
Dozen Things to Think About When Launching an Online Business"
Don't
underestimate the content burden. A stale website is a bad
experience. You'll need a content strategy and a way to produce
fresh content...
http://www.clickz.com
June
19, 2010
From
InternetRetailer.com:
"Value-Added
Social Media"
Social
media is also a great tool for inventory management...
http://www.internetretailer.com
June
18, 2010
From
InternetRetailer.com:
"Mobile
Simplicity"
Retailers
developing mobile web sites need to discard the frills...
http://www.internetretailer.com
June
17, 2010
From
MarketingProfs.com:
"Time
to Beef Up"
Understanding
how, why and when your SEO efforts affect your rankings is just as
important as your rank itself...
http://www.marketingprofs.com
June
17, 2010
From
ClickZ.com:
"How
to Calculate the Net Present Value of Social Commerce"
Traditional
advertising campaigns have less and less impact on sales as time goes
on. On the other hand, social commerce programs cost little to
implement, grow organically with no further investment, and influence more
and more sales over time...
http://www.clickz.com
June
16, 2010
From
Inside Retailing:
"Converting
Offline Retail Into Successful Online Business"
Think
of your online presence as more than just a website. You are about
to open your most profitable store...
http://www.insideretailing.com
June
16, 2010
From
ClickZ.com:
"Landing
Page Optimization 101"
If
what you're offering requires multiple decisions to be made, lead your
visitors down a path one step at a time. What is the primary
decision to be made? Getting your visitors to make this first
decision should be your main focus...
http://www.clickz.com
June
16, 2010
From
Search Engine Watch:
"Comparison
Shopping and the Pursuit of Trust"
Comparison
sites typically are not the primary point of entry. A user is more
likely to kick off the comparison shopping process with a search engine than
brand sites, retailers, and social media combined...
http://searchenginewatch.com
June
15, 2010
From
InternetRetailer.com:
"Content
Can Be Crucial for E-Commerce Sites"
Using
content in the right ways can boost search engine rankings, build customer
trust and loyalty, keep customers coming back and drive new consumers
to an e-commerce site...
http://www.internetretailer.com
June
14, 2010
From
ClickZ.com:
"Issues
During the Redesign Process"
A
strict e-commerce site is devoid of brand for the most part. This
has often led to websites with split personalities. The user is left
to choose whether she wants the brand experience, or if she wants to buy
things...
http://www.clickz.com
June
14, 2010
From
Practical eCommerce:
"Ten
Steps to Migrate Your Site to a New Ecommerce Platform"
The
growth of your business usually requires streamlining and automating
business processes. Research how your new platform integrates with
shipping vendors, accounting systems, and payment processors...
http://www.practicalecommerce.com
June
10, 2010
From
ClickZ.com:
"SEO
vs. SEF"
When
you commit yourself to building a website that can do well in the search
engines, you must first ensure that the website's foundation is sound -
that it's search engine friendly...
http://www.clickz.com
June
10, 2010
From
MarketingVOX:
"Web
Analytics Made Easy for SMBs"
SMBs
should first focus on key-performance-indicators to provide insight into
organic search traffic. Nine KPIs to follow...
http://www.marketingvox.com
June
9, 2010
For
InternetRetailer.com:
"Most
E-Retailers Yet to Plan for M-Commerce"
80%
of retailers with e-commerce sites do not have a mobile commerce strategy
in place. 70% of those merchants, however, plan to craft an m-commerce
strategy within the next two years...
http://www.internetretailer.com
June
9, 2010
From DM
News:
"Change
Your Expectations of Search"
Our
current search paradigm is built around relevancy. But increasingly,
that's giving way to functionality. The days of the universal search destination
- the one size fits all query box - are numbered...
http://www.dmnews.com
June
8, 2010
From
Search Engine Watch:
"How
to Measure Success in an SEO Campaign"
Five
quantitative and three qualitative factors to get a good grasp on the
state of your SEO...
http://searchenginewatch.com
June
8, 2010
From
E-Commerce Times:
"Have
E-Commerce Your Way"
Sellers
that are looking to develop even the most modest of sales channels now
have the ability to build impressive online shops, with strong designs, at
a very low cost and in a matter of minutes...
http://www.ecommercetimes.com
June
7, 2010
From
eMarketer:
"Among
Teens, Texting Tops E-Mail"
48%
of teens would rather communicate via SMS, compared with just 12% who
chose their favorite social network...
http://www.emarketer.com
June
4, 2010
From
MarketingProfs.com:
"Mobile
App or Site?
Choose With Care"
Six
key considerations to help you make an informed choice between investing
in a mobile application or designing a mobile website...
http://www.marketingprofs.com
June
4, 2010
From
E-Commerce Times:
"Steering
Around the SEO Blockade"
Social
media optimization is about connections with audiences or customers on a
one-to-one level, while search engine optimization is about standing out
in a crowd...
http://www.ecommercetimes.com
June
3, 2010
From
Search Engine Watch:
"Need
For Speed: Give Your Web Pages a Nitro Boost"
If
your site crosses between 300kB and 500kB on a page load test, figure out
where you can reduce page weight. Fat bloated pages make no one
happy...
http://searchenginewatch.com
June
3, 2010
From
InternetRetailer.com:
"Most
Consumers Start Online Shopping Research with a Search Engine"
57%
of online shoppers begin their online shopping research with a search
engine. 20% of shoppers start with a brand's site and 18% begin at a
retailer's web site...
http://www.internetretailer.com
June
2, 2010
From
ClickZ.com:
"Leveraging
Internal Search for SEO Success"
Internal
search is a great place to find keywords to add to your PPC keyword lists
and site content. It's also a sensitive barometer that can reveal changing
ways that customers talk about your products and services...
http://www.clickz.com
June
2, 2010
From
Search Engine Watch:
"How
Is Your SEO Strategy Really Performing?"
In
terms of online performance, KPIs need to reflect the goals and ambitions
of your business, not those online goals outlined to you in your web analytics
package...
http://searchenginewatch.com
June
1, 2010
From
ClickZ.com:
"The
Beginning - A Very Good Place to Start"
If
you want to come up in the search engines, in the natural search results,
you have to use the words your potential visitors are using to search for your
company. It's just that simple...
http://www.clickz.com
June
1, 2010
From The
New York Times:
"Venting
Online, Consumers Can Find Themselves in Court"
Social
networking web sites have given individuals a global platform on which to
air their grievances with companies. The soaring popularity of such
sites has also given rise to more cases in which a business sues an
individual for posting critical comments online...
http://www.nytimes.com
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