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About
Advertising
and Promotion
July
18, 2001
From
Jupiter Media Metrix:
"Nearly One-Third Of Teens Make Off-Line Purchases After Window Shopping Online"
Marketers
must consider the influence of online window shopping when developing
advertising campaigns and advise companies to incorporate a single message
across multiple ad channels...
http://www.jmm.com/xp/jmm/press
July
12, 2001
From
E-Commerce News and InsightExpress:
"Online Consumers Now the Average Consumer"
The most
common criticism of the Internet as a marketing vehicle is that it does
not reach the average consumer...our profile of the online consumer should
silence that notion as it demonstrates the online consumer is now very
similar to the average American...
http://www.internetnews.com
July
3, 2001
From
eMarketer.com
and Environics Research Group:
"Young and Online in Canada"
99% of
young people in Canada say they have used the internet to some extent.
79% say they have internet access at home...
http://www.emarketer.com/estatnews
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About
Customer
Service
July
23, 2001
From
E-Commerce Times:
"Ten Biggest E-tail
Turnoffs"
Individual
Web sites are like any other means of hawking merchandise, from
storefronts to packaging. If they're inviting and appealing, the customers
will come...
http://www.ecommercetimes.com
July
20, 2001
From
E-Commerce Times:
"Making Room for Niche Stores in Cyberspace"
Brick-and-mortar
retailers establishing an online channel had a much better chance of
e-tail success than Internet pure plays...
http://www.ecommercetimes.com
July
2001
From
Brigham Young University:
"BYU
Study Reveals Attitudes, Lifestyles of Potential Online Shoppers"
Somewhere
between 65 and 70 percent of all people on the Internet have the potential
to become online shoppers, with excess of 40 percent someday shopping
regularly...
http://www.byu.edu/news/releases
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About
Webstore
Management
July
26, 2001
From the
Globe and Mail:
"Canadian Internet
Usage Makes Record Leap"
Canadian
households are accessing the Internet more frequently and staying on-line
longer...
http://www.globeinvestor.com
July
13, 2001
From
eCompany and Business 2.0 :
"Slim Down That Homepage"
Make sure
that site redesigns or new content don't push your page over the top.
Shrink graphics, delete them, or eliminate extraneous code as needed to
keep your pages petite.
http://www.ecompany.com/articles
July
12, 2001
From Ipsos-Reid
and the Globe and Mail:
"Role of PC
Changing in Canadian Homes"
72 per
cent of Canada's 12 million households have an Internet connection, and 30
per cent of those homes have a high-speed Internet connection...
http://rtnews.globetechnology.com
July
10, 2001
From the
Markle Foundation:
"American Public Favors New
Approaches to Provide Greater Online Protections and Responsiveness"
The public
appears to look to its off-line experiences in setting its expectations
and hopes for the Internet...
http://www.markle.org
July
5, 2001
From the
Gartner Group:
"Multichannel Retailing Bringing the New Into the Old"
Traditional
brick-and-mortar retail chains and formerly fashionable dot-coms can get
the best of the old and new worlds by transforming themselves into
multichannel retailers. The keys are multiplicity, selectivity and
balance...
http://www4.gartner.com
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