July
29, 2008
From
ClickZ.com:
"Three
Places to Measure the Value of Friends"
Just
as you don't put up a Web site just to have a Web site, you must have some
kind of call to action on your social network page...
http://www.clickz.com
July
29, 2008
From
Aberdeen Group:
"The
Changing Multi-Channel World of Small Retailers"
The
top three capabilities for multi-channel integration for smaller retailers
includes cross-channel inventory availability, product order to delivery
fulfillment, and coordinated promotions...
http://www.aberdeen.com
July
28, 2008
From
iMarketing News:
"Keep
Sales Funnel Top-of-Mind"
In
an online world dominated by search, e-mail and analytics where most every
visitor's intent can be tracked to something, why do many online stores
fail to engage, persuade and convert their visitors?
http://www.dmnews.com
July
25, 2008
From
MarketingProfs.com:
"What
to Test in Multivariate Testing: Identifying Site Factors"
When
defining factors on your site for testing, be careful of accidentally
creating factors that actually consist of two or more factors...
http://www.marketingprofs.com
July
23, 2008
From
Nielsen Online:
"Internet
Strategy Essential to Offline Retail"
Even
in product categories that involve less research before purchase, the Web
plays an important part in the information gathering process...
http://www.nielsen-netratings.com
July
22, 2008
From
eMarketer:
"Internet
User Demographics in Canada"
Statistics
Canada data indicates that, in 2007, 93% of people in Canada ages 16 to 34
went online...
http://www.emarketer.com
July
21, 2008
From
iMarketing News:
"Search
Is On Target"
For
marketers who compete in local and regional markets, geo-targeted search
can be a boon to building business...
http://www.dmnews.com
July
17, 2008
From
ClickZ.com:
"Christmas
in July?"
With
the holiday season only four months away, here are some tips to make link
building a no-brainer...
http://www.clickz.com
July
16, 2008
From
eMarketer:
"Three-Fourths
of Canadians Online Soon"
About
two-thirds of households have broadband in 2008, but three-quarters of
Canadian households will benefit from high-speed connections by 2012...
http://www.emarketer.com
July
15, 2008
From
eMarketer:
"Seniors
and E-Commerce"
Like
other consumers, seniors like seeing products before buying. Many of
them are going to offline stores to do so, then buying online...
http://www.emarketer.com
July
11, 2008
From InternetRetailer.com:
"For
Holiday Planning, Think Multi-Channel, Shipping, and New Practices
- Now"
Holiday
promotions in store can include reasons to shop the e-commerce site such
as the ability to shop 24/7, finding additional products not available in
stores, saving time when time is of the essence, and buy online/pick up in
store...
http://www.internetretailer.com
July
11, 2008
From
MarketingVOX:
"Canada
Leads World in Online Banking Use"
The
Canadian online banking sector is so developed and competition already so
fierce, banks need to closely examine how they are meeting the needs of
their consumers online if they are to achieve customer growth and
retention through this increasingly important channel...
http://www.marketingvox.com
July
10, 2008
From
E-Commerce News:
"Online
Businesses: Recession-Proof or Just Lucky?"
Today's
commerce models are mutually beneficial in that they alter the way in
which transactions and consumption occur, and move the focus to
relationships and customer lifetime value, and away from onetime
purchases...
http://www.ecommercetimes.com
July
10, 2008
From Search Engine Watch:
"Local Search for Little Biz"
Make
sure your local business listings are complete, accurate, and up to
date. Use good product, service, and brand keyword terms, including
geographic terms in your description and attributes and, whenever
possible, in the listing title, as well...
http://searchenginewatch.com
July
8, 2008
From the
Pew Internet & American Life Project:
"2008
Report on Home Broadband Adoption"
Broadband
growth was strong among older and lower-middle income Americans, as well
as rural Americans...
http://www.pewinternet.org
July
8, 2008
From
MarketingProfs.com:
"Maximize
Your Search Potential Through Blended Search"
Blended
search involves blending different content from a search engine's various
vertical indexes into the traditional, standard search results.
Results may include special news results, images, videos, maps, blog
posts, product listings, patent information, or financial details
alongside the usual search results...
http://www.marketingprofs.com
July
7, 2008
From
ClickZ.com:
"Five
Steps to Understanding Customer Retention"
What
is achievable customer retention, and is there a level of customer
retention that's not profitable to reach?
http://www.clickz.com
July
7, 2008
From The
New York Times:
"As
Web Traffic Grows, Crashes Take Bigger Toll"
As
the Web has become an integral part of life, users have become less
forgiving of even occasional outages...
http://www.nytimes.com
July
3, 2008
From
InternetRetailer.com:
"More
than One Billion Consumers Will Shop Online"
Nearly
half of all Internet users worldwide will make online purchases this year,
and by 2012, more than 1 billion online buyers will complete
business-to-consumer transactions totaling about $1.2 trillion...
http://www.internetretailer.com
July
2, 2008
From
InternetRetailer.com:
"At-Work
Web Browsing Leads to In-Store Purchases"
99.6%
of consumers with Internet access at work have high-speed connections,
compared to 59% having broadband at home...
http://www.internetretailer.com
July
2, 2008
From
eMarketer:
"Teens
Buying Online but Spending Less"
Teens
are proving to be very savvy online shoppers who compare and contrast and
click endlessly in search of the item they want at a price they're willing
to pay - or that they think mom will go along with...
http://www.emarketer.com
July
2, 2008
From
ClickZ.com:
"Link
Building: A Legacy of Lazy Linkers"
Successful
link building is all about increasing the number of high-quality,
topically pertinent inbound links to a Web page to raise its visibility in search
engine results for specific keywords and keyword phrases...
http://www.clickz.com
July
1, 2008
From
MarketingProfs.com:
"Improve
Lead Capture, Conversion: Replace
Landing Pages with Personalized Microsites"
For
maximum impact, personalize your entire microsite (and especially the
landing page) based on whatever information you might have about the viewer...
http://www.marketingprofs.com