July
31, 2007
From DM
News:
"Online
Ads Change Consumers' Shopping Behavior"
Pre-shoppers
spend an average of 41 percent more in stores compared to consumers not
exposed to online advertising...
http://www.dmnews.com
July
30, 2007
From
ClickZ.com:
"Three
SEO Epiphanies"
Search
is not a linear, singular behavior...
http://www.clickz.com
July
30, 2007
From
iMarketing News:
"Multichannel
Marketing Online Through Brand Advocates"
An
effective search strategy is aligned with the longer buying cycle and goes
beyond a click-to-purchase message...
http://www.dmnews.com
July
27, 2007
From
eMarketer:
"Cookies
Confuse Some Consumers"
Although
US Internet users said deleting cookies was important to them, many did
not even know how to do so...
http://www.emarketer.com
July
27, 2007
From
ClickZ.com:
"Widget
Analytics"
Of
paramount importance to the success of decentralized commerce, however,
are the analytics we're able to track...
http://www.clickz.com
July
20, 2007
From
eMarketer:
"Children
Shopping Online"
Over
three-quarters of US children ages 8 to 14 have completed an online
shopping transaction...
http://www.emarketer.com
July
20, 2007
From
InternetRetailer.com:
"Back
to School Means Back to the Web For a Growing Number of Parents"
Over
20% of parents say they plan to buy their kids' school outfits and
supplies online this year, up 40% from last year...
http://www.internetretailer.com
July
18, 2007
From
MarketingProfs.com:
"Seven
Steps for Creating a Powerful Jump Page That Sells"
If
you don't catch the attention of the browser with a big, bold headline
that is relevant, nothing else matters...
http://www.marketingprofs.com
July
17, 2007
From DM
News:
"Vertical
Search Trends"
With
staggeringly more Web pages appearing every day, there is a growing desire
for vertical search sites, which provide specialized information from
authoritative sources...
http://www.dmnews.com
July
16, 2007
From
eWeek.com:
"The
More We're Told, the Less We Know"
You
have to know your audience quite well before you choose the criteria by
which you'll get to know them much better...
http://www.eweek.com
July
13, 2007
From
iMarketing News:
"When
It Comes to Optimizing Your Web Site, Don't Forget to Test the Obvious
First"
Make
your submit buttons noticeable enough so that if visitors are preoccupied
they will still be able to identify the submit and click...
http://www.dmnews.com
July
13, 2007
From
MarketingProfs.com:
"The
Law of Dissatisfaction:
How to Motivate Prospects"
If
ever there were a red flag telling people to stay away from your company,
it's a Web site presentation that includes
the following...
http://www.marketingprofs.com
July
12, 2007
From
ClickZ.com:
"Local
Site Targeting"
Targeting
potential customers through local sites decreases the danger of mistaken
IP targeting due to server location...
http://www.clickz.com
July
11, 2007
From
MarketingProfs.com:
"Why
Best Buddy Emails Work So Well. Sometimes"
Build
pace and momentum into every email and sales page you write...
http://www.marketingprofs.com
July
10, 2007
From
InternetRetailer.com:
"Canadian
Web Shoppers Trust Social Networking"
60%
of online shoppers rate customer reviews posted on an e-commerce site as
their most trusted source of information...
http://www.internetretailer.com
July
10, 2007
From
iMarketing News:
"Creative
Optimization for Search Success"
By
relying only on brand terms, you risk missing out on a lot of potential
customers...
http://www.dmnews.com
July
9, 2007
From
E-Commerce Times:
"Getting
Search-Savvy to Land a Premium Results Spot"
Think
like the people looking up for whatever you offer...
http://www.ecommercetimes.com
July
6, 2007
From
InformationWeek:
"Hispanics
To Drive Online Shopping Growth"
Hispanic
online shoppers will spend $12.8 billion on retail products in 2007, 11%
of all online retail spending...
http://www.informationweek.com
July
5, 2007
From
ClickZ.com:
"How
to Sell More: Dynamic Content for Local Search"
Local
merchants' best opportunity to promote their businesses on the Web is to
optimize their directory listings to meet changing consumer needs...
http://www.clickz.com
July
5, 2007
From
MarketingProfs.com:
"Web
Sites: Designed by Dogs, Managed by Cats"
A
key danger in Web site design is over-ambition...
http://www.mpdailyfix.com
July
4, 2007
From The
Globe and Mail:
"Online
Buyers Scouring for Deals"
Online
buyers are early adopters of social networking such as writing or reading
blogs, customer reviews, and community websites...
http://www.globeinvestor.com
July
3, 2007
From
ClickZ.com:
"Web
Analytics: Asking the Five Ws"
Spend
time training people and making data part of existing meetings and
discussions around the Web channel...
http://www.clickz.com