July
28, 2006
From DM
News:
"Retailers
Walk Catalogers' Multichannel Path"
Some
categories or products in the retail merchandise mix may not sell online,
and vice versa. Customer segmentation and merchandise analysis help
address these issues...
http://www.dmnews.com
July
27, 2006
From
ClickZ.com:
"Managing
Up: Six Steps Toward Success"
A
company's Web site interacts with every part of its audience. If you
don't know how well your Web channel's doing, then how can you gauge the
overall success of your company?
http://www.clickz.com
July
26, 2006
From
ClickZ.com:
"Match
Retailer Objectives to Behavioral Targeting Tactics"
The
risk of not precisely specifying retail goals is ending up with a
wonderful program that doesn't match your current needs...
http://www.clickz.com
July
25, 2006
From
TechWeb News:
"55%
of Moms to Use the Internet for Back to School
Shopping"
Moms
see shopping online as the solution to their two biggest back to school
challenges: limited time and money...
http://www.techweb.com
July
24, 2006
From
ClickZ.com:
"Is
Everything Old in E-Mail New Again?"
Knowing
you can create the wildest, craziest, most dynamic, and innovative
communication stream and journey with your customer is pretty powerful...
http://www.clickz.com
July
20, 2006
From
ClickZ.com:
"Growing
Pains: Are You Ready to Play With the Big Boys?"
Having
watched your site evolve, you may be too close to see features that may
need upgrading. Take a fresh look at it, and its usability...
http://www.clickz.com
July
19, 2006
From
MarketingProfs.com:
"How
to Create Effective Brand-Driven Entertainment Content for the Web"
Ten
tips for creating brand-driven Web entertainment - a practical guide that
marketers can use in their content- development efforts...
http://www.marketingprofs.com
July
19, 2006
From
ClickZ.com:
"Marketers
Still Miss Deliverability Boosters"
A
best-practice subject line clearly identifies e-mail's purpose and can
make the difference between opening a message, deleting it, or reporting
it as spam...
http://www.clickz.com
July
17, 2006
From
ClickZ.com:
"Three
Good Reasons to Survey Your E-Mail List"
Resist
the temptation to do an everything-plus-the-kitchen-sink survey...
http://www.clickz.com
July
14, 2006
From
InternetRetailer.com:
"E-retailers
Face Challenge Wooing Store Shoppers"
Maturing
of the online retailing market and the challenge of winning over those
consumers who have yet to find online shopping attractive may force online
retailers to rethink their acquisition vs. customer retention
strategies...
http://www.internetretailer.com
July
12, 2006
From
MarketingProfs.com:
"Is
Your Web Site Old and Out of Touch?"
New
companies and Web sites entering your market have an advantage because
they can build their model and their technologies based on a tools and
services that weren't around when you got started...
http://www.marketingprofs.com
July
11, 2006
From
InternetRetailer.com:
"What
Influences Conversions"
People
don't read pages, they experience a web site link to link. So you
need to plan it that way, from the visitor's point of view, not your point
of view...
http://www.internetretailer.com
July
11, 2006
From
iMarketing News:
"Don't
Fly Blind (The Importance of Web Analytics)"
Unless
you have a baseline understanding of how your customers are using your
site, you have nothing to test against in terms of optimizing all the
important post-click campaign variables...
http://www.dmnews.com
July
5, 2006
From
ClickZ.com:
"The
Write Stuff"
If
you want your site or site page to be found for a particular search query
or two, you'd better have the query words on the page...
http://www.clickz.com