|
About
Advertising
and Promotion
July
28, 2005
From
clickZ.com:
"The
Power of Personas in E-Mail"
How
do you build or improve an e-mail communications program? Start with
what you know - existing personas, customer needs, and marketing
strategies within your organization...
http://www.clickz.com
July
25, 2005
From
clickZ.com:
"The
Beta Trend"
Why
don't marketers run beta campaigns? Not controlled focus groups, but
actual public releases of advertising campaigns with the intent to improve
based on open, uncontrolled user input...
http://www.clickz.com
July
22, 2005
From
InternetRetailer.com:
"Cross-Channel
Retailing Growing in Reach, Functionality"
Two-thirds
of multichannel retailers accepted printed online coupons in stores last
year, up from only 46% the previous year...
http://www.internetretailer.com
July
22, 2005
From
iMarketing News:
"Relevancy
Sparks Conversion, Retention"
E-mail
can be powerful in driving customer conversion and retention. Its
limitations are in acquisition of new customers, leave that to brand
marketing...
http://www.dmnews.com
July
20, 2005
From DM
News:
"To
E or Not to E? That Is the Question"
Consider
these five factors before you commit to any campaign format...
http://www.dmnews.com
July
18, 2005
From
clickZ.com:
"E-Mail
Creative Checklist"
Don't
spend your limited graphic allotment on things that don't help get the
message across or that could actually damage the campaign...
http://www.clickz.com
July
12, 2005
From DM
News:
"E-Mail
Leaders Use Longer Subject Lines"
E-mail
open and click-through rates hinge on whether subject lines and message
content are descriptive enough...
http://www.dmnews.com
July
8, 2005
From
clickZ.com:
"Paid
Search Ads and Site-Side Brand Metrics"
Web
and campaign analytics are more than a reporting method; they're a means
to more effectively manage ad campaigns...
http://www.clickz.com
July
6, 2005
From
InternetRetailer.com:
"E-Mail
Marketers Need to Engage Customers, Build Brands"
High
ROI from e-mail marketing comes from being more relevant and more targeted
than the dozen or so other e-mails your customer may have signed up for...
http://www.internetretailer.com
|
About
Customer
Service
July
21, 2005
From
InternetRetailer.com
"Self-Serve
Support Falls Short on Web Sites"
57%
of consumers have more than once called a contact center agent after
trying to use web site self-service, only to find out that the agent was
unable to help them use the self-service features...
http://www.internetretailer.com
July
21, 2005
From
clickZ.com:
"Capture
Mindshare in a Time-Starved World"
Consider
how to engage consumers on your site to extend your relationship with
them. This can be a great source of consumer input, helping give direction
to your site and your marketing...
http://www.clickz.com
July
6, 2005
From
BusinessWeek Online:
"E-Tailing:
It's All About Service"
Getting
paying customers to come back again and again through strong customer
service is as important to growth as it is in the world of shopping malls
and downtowns everywhere...
http://www.businessweek.com
July
4, 2005
From
E-Commerce Times:
"To
Pop-Up, or Not To Pop-Up: That Is the Question"
Use
link-based pop-ups to answer customer questions without taking them out of
their current account management, product configuration, shopping cart or checkout
process...
http://www.ecommercetimes.com
July
1, 2005
From
InternetRetailer.com:
"Managed-Content
Targeting Improves Site Performance"
Deliver
content in ways that automatically route shoppers to the right content based
on how they are accessing the site...
http://www.internetretailer.com
|
About
Webstore
Management
July
29, 2005
From
E-Commerce Times:
"Teen
Web Use Reveals E-Commerce Challenges"
Teens
will be a less cohesive audience than today's Web users, using more
devices and channels to go online, forcing retailers and marketers to
create new strategies to reach them with their messages and offers...
http://www.ecommercetimes.com
July
27, 2005
From
MarketingProfs.com:
"Prove
the Value of Your Content With Numbers"
Website
and intranet content needs to show how it will reduce costs by X percent
and increase productivity by Z percent...
http://www.marketingprofs.com
July
26, 2005
From DM
News:
"Holiday
Marketing: Make Your List and Check It Twice"
Start
your holiday planning early with a review of last year's performance, test
results, and challenges, as well as present and projected marketplace
shifts and merchandise trends...
http://www.dmnews.com
July
22, 2005
From
clickZ.com:
"Optimize
Online Lead-Gen for Offline Sales"
When
the transaction is completed somewhere other than an online shopping cart,
how do you measure and optimize your site's role in the conversion
process?
http://www.clickz.com
July
19, 2005
From
InternetRetailer.com:
"Online
Sales Up 29%"
Online
sales for the week ending June 26 reached $1.32 billion...
http://www.internetretailer.com
July
18, 2005
From
iMarketing News:
"Is
Your Web Site a Sales-Winning Machine?"
Visit
your competitors' Web sites as a means of gauging what techniques others
in your industry might be using to win sales...
http://www.dmnews.com
July
15, 2005
From
Internet News:
"Sunny
Outlook Holds For e-Commerce"
Business
operations on the Web to tally a 20 percent increase in e-commerce for
2005...
http://www.internetnews.com
July
14, 2005
From
clickZ.com:
"How
Effective Is Your Site Content?"
Understanding
content's lifetime can greatly improve your ability to speak relevantly to
existing customers and market effectively to new ones...
http://www.clickz.com
July
13, 2005
From CIO
Insight:
"Consumers
to E-Commerce Sites: Simplify or We Walk"
Not
only are sites making bad assumptions about bandwidth and users' interest
in pointless animated presentations, but they are starting to make bad
assumptions about screen size...
http://www.cioinsight.com
July
12, 2005
From
clickZ.com:
"What
Are Your Best Customers Doing on Your Web Site?"
The
answer has implications for not only your site's design but also your
product offerings and overall marketing...
http://www.clickz.com
July
12, 2005
From
E-Commerce Times:
"How
Small or Medium-Sized E-Businesses Can Compete"
The
top 10 tips for running small- to medium-sized businesses on the Web...
http://www.ecommercetimes.com
July
11, 2005
From
clickZ.com:
"E-Mail
vs. E-Newsletters: Is There a Difference?"
Eight
key elements for building a successful e-newsletter...
http://www.clickz.com
July
7, 2005
From
clickZ.com:
"A
New Form of Local Search Optimization"
In
local search, user-generated content is king...
http://www.clickz.com
July
6, 2005
From
clickZ.com:
"Internet
Penetration: Critical Mass, Then What?"
A
maturing online industry is still interesting to watch as the composition
and utility of the medium continue to evolve...
http://www.clickz.com
July
5, 2005
From
MarketingProfs.com:
"How
to Build a Multilingual Web Site"
Don't
just translate a few pages for your international audiences. If they
are to become customers, they will want access to as much information as
your English-speaking visitors...
http://www.marketingprofs.com
July
4, 2005
From The
New York Times:
"Blogging
While Browsing"
Online
merchants are starting to test Web logs in hopes of giving their stores
more personality and giving customers a reason to return even when they're
not in the mood to buy...
http://www.nytimes.com
|