|
About
Advertising
and Promotion
July
28, 2004
From DM
News:
"Online
Ad Inflation on the Way"
The
online advertising market will grow 27 percent this year to $8.4
billion...
http://www.dmnews.com
July
28, 2004
From
MarketingProfs.com:
"12
Tips for Successful Opt-in Email Newsletters"
Concentrate
on topics that your readers will be interested in, not the ones that only you
find fascinating...
http://www.marketingprofs.com
July
27, 2004
From
InternetRetailer.com:
"Click-Throughs
Only First Step In Online Campaign"
Consumers
who viewed but didn't click on an online ad were more likely than clickers
to convert to an advertiser's intended activity...
http://www.internetretailer.com
July
20, 2004
From
MarketingProfs.com:
"Online
Marketer Seeks Meaningful Short-Term Relationship"
With
a proper messaging approach, a marketer can shape even the briefest of
site visits into a gainful interaction...
http://www.marketingprofs.com
July
19, 2004
From
clickZ.com:
"Using
Paid Search Engine Advertising for Better SEO Campaigns"
Research
keywords on the major search engines to determine the common phrases a
target audience types into search queries...
http://www.clickz.com
July
12, 2004
From
clickZ.com:
"E-Mail
Marketing to Online Women"
Today's
working woman is truly a multifaceted person. Time is precious, and
salient information must be delivered to her succinctly...
http://www.clickz.com
July
6, 2004
From
clickZ.com:
"Search:
A Brand Campaign Tool?"
Search
can help a brand campaign reach specific communications objectives...
http://www.clickz.com
July
2, 2004
From
clickZ.com:
"The
Bricks-and-Mortar Edge in SEM"
Once
a multi-channel marketer improves its site's ability to convert online
buyers, as well as route offline buyers to stores or toll-free numbers, it
has a killer advantage...
http://www.clickz.com
|
About
Customer
Service
July
30, 2004
From
clickZ.com:
"Increase
Sales With Relevant Benefits"
List
each advantage's benefits from the customer perspective...
http://www.clickz.com
July
22, 2004
From
clickZ.com:
"Help
Wanted: Engaging Customer Advocates"
Customer
input makes all marketing materials, including Web sites, e-mail, and
other customer communications, more believable by infusing them with real customer voices...
http://www.clickz.com
July
13, 2004
From
clickZ.com:
"What
Are Your Best Customers Doing on Your Web Site?"
Do
you know who your best customers are? Do you know how much they buy,
and when they buy it?
http://www.clickz.com
July
12, 2004
From
iMarketing News:
"The
Customer Is In Control - Resistance Is Futile"
Ask
customers for their preferences directly when you communicate with them...
http://www.dmnews.com
July
7,2004
From
iMarketing News:
"Commercial
E-Mail: Change the Rules"
Dialogue
needs to be initiated not by the marketer, but by the consumer...
http://www.dmnews.com
July
7, 2004
From
eMarketer:
"Online
Consumers Continue to Worry"
Online
companies have done a poor job in communicating to customers the
safeguards that are in place...
http://www.emarketer.com
|
About
Webstore
Management
July
29, 2004
From
InternetRetailer.com:
"Search
Marketing Requires Ever Greater Oversight"
Explore
the source of where your leads are coming from; break down existing users
and the multiple ways they are coming to your retail site to shop...
http://www.internetretailer.com
July
29, 2004
From
eMarketer:
"Another
Manic Monday? Not for E-Mail Marketers"
Monday
is the best day to assure the permission-based e-mails you send get
delivered...
http://www.emarketer.com
July
26, 2004
From
clickZ.com:
"Design
Matters"
Design
is a process that provides high value and superior experience to the
audiences we're communicating with...
http://www.clickz.com
July
23, 2004
From
clickZ.com:
"An
Incredibly Condensed History of Persuasion and Sales"
The
Internet offers a virtually frictionless way for consumers to buy.
We must work that much harder to persuade and inform buyers...
http://www.clickz.com
July
22, 2004
From
MarketingProfs.com:
"The
Power of Split-Testing"
An
A/B test can affect your Web site conversion rate only in a positive
way...
http://www.marketingprofs.com
July
21, 2004
From
InternetRetailer.com:
"Nudging
Web Users Toward the Live Chat Option"
Live
chat can reduce the cost of phone or e-mail customer service...
http://www.internetretailer.com
July
19, 2004
From
MarketingProfs.com:
"The
Curse of Choice"
Take
a look at either your Web process or your sales/marketing process.
Are you giving your clients too much to choose from?
http://www.marketingprofs.com
July
16, 2004
From
Newsfactor.com:
"Retailers
Synching Up to E-Commerce"
Maintain
consistency in pricing and in experience, create intimacy and
convenience...
http://www.newsfactor.com
July
15, 2004
From
CyberSource:
"New
Payment Types Accelerate eCommerce Revenue"
Convert
as many as 20% more customers by offering them more payment types to
choose from...
http://www.cybersource.com
July
14, 2004
From
MarketingProfs.com:
"Time
to Get Serious About Metadata"
Don’t
write metadata for search engines. Write it for people who use
search engines...
http://www.marketingprofs.com
July
14, 2004
From
PromoMagazine.com:
"Soft
Goods Propel Hard Drives"
Women
are driving the growth of online shopping. Even among teens, girls
tend to get down to business online more quickly than boys...
http://promomagazine.com
July
14, 2004
From
DM News:
"Broadband
Use Overtaking Dial-Up"
Broadband
users record about 1,300 pages per person per month as narrowband surfers
average 536 pages...
http://www.dmnews.com
July
9, 2004
From
clickZ.com:
"Local
and Regional Search: A Primer"
Is
local search just for local businesses?
http://www.clickz.com
July
8, 2004
From
E-Commerce Times:
"Creating
a Successful E-Business"
What
are some things a company can do to be convincing so that site visitors
will actually buy its product or service?
http://www.ecommercetimes.com
July
8, 2004
From
clickZ.com:
"Online
Revenue Forecasting Demystified"
Eight
steps to help you think more strategically about your business and uncover
new opportunities...
http://www.clickz.com
July
5, 2004
From
CIO Insight:
"Time
for a Redesign"
Your
existing website design is the best prototype of your new design because
it's already working, it has all the features, and it has all the users
right there...
http://www.cioinsight.com
July
1, 2004
From
MarketingProfs.com:
"What
Could Your Company Do With a Blog?"
Many
marketing campaigns cry out for blogs, but companies are missing this
great opportunity...
http://www.marketingprofs.com
|