July
30, 2003
From
MarketingProfs.com:
"Your
Web Metrics Can Be All Wrong"
Five
ways your data can be skewed by the very technology you seek to
leverage...
http://www.marketingprofs.com
July
29, 2003
From
clickZ.com:
"Branded
Language"
Develop
powerful branding built on precise and pared word choice...
http://www.clickz.com
July
25, 2003
From CNET:
"Web
Marketing Sells Like Teen Spirit"
Young
adults spend more time on the Web than with any other media source...
http://news.com.com
July
24, 2003
From
clickZ.com:
"Make
Policies Positive"
Write
your privacy policy, return policy, and any other policies on your site in
plain language...
http://www.clickz.com
July
23, 2003
From
Nielsen/NetRatings:
"Fastest
Growing Top Wired Cities"
Web
users in the U.S. grew seven percent during the past year...
http://www.nielsen-netratings.com
July
22, 2003
From
MarketingProfs.com:
"Web
Team Roles and Responsibilities: Who's In Charge?"
The
Web may have been the almost exclusive domain of techies. Today, it
is increasingly the domain of communicators...
http://www.marketingprofs.com
July
21, 2003
From
clickZ.com:
"What's
Your E-Mail Policy?"
Users
want to know their e-mail addresses are as important to you as they are to
them...
http://www.clickz.com
July
18, 2003
From
clickZ.com:
"Rank
Well in Search Engines and Convert the Traffic"
Begin
by finding the right keywords and key phrases...
http://www.clickz.com
July
17, 2003
From
eMarketer:
"US
Trendsetters Are Online"
There
will be 162 million people in the US online by the end of this year...
http://www.emarketer.com
July
16, 2003
From
clickZ.com:
"Brand
Checkup: Where's the Human in Your Brand"
Talk
to your customers the way they talk to you...
http://www.clickz.com
July
15, 2003
From DM
News:
"Lay
a Welcome Mat for Search Engines"
If
you want search engines to find you, avoid flash or frame pages...
http://www.dmnews.com
July
9, 2003
From
MarketingProfs.com:
"Making
Brands Relevant Online"
Which
features of the Web site will best reinforce the value of the brand with
the customer?
http://www.marketingprofs.com
July
8, 2003
From ZDNet
UK:
"Implementing
a Successful e-Commerce Operation"
We're
into that phase where common sense makes decisions, not just new cool tech
and bells and whistles...
http://techupdate.zdnet.co.uk
July
7, 2003
From
clickZ.com:
"E-Mail
May Cost More Than You Think"
A
poorly rendered or typo-riddled e-mail is simply bad business...
http://www.clickz.com
July
4, 2003
From
Internet News:
"Online
Subscriptions Help Drive e-Commerce Growth"
Sales
in the apparel and accessories category are up 42 percent...
http://www.internetnews.com
July
3, 2003
From
eMarketer:
"Slight
Growth in Q2 Online Retail Sales"
Online
orders jumped from just over 80 million in Q2 of last year to nearly 105
million in Q2 of this year...
http://www.emarketer.com
July
2, 2003
From
MarketingProfs.com:
"Take
Full Responsibility For Your Web Content"
Removing
content is as important as publishing it...
http://www.marketingprofs.com
July
1, 2003
From The
Globe and Mail:
"The
Beat Must Go On"
The
ways companies now employ the Internet for 'real world', commercial
applications is truly myriad...
http://www.globetechnology.com
July
1, 2003
From
MarketingProfs.com:
"Calculating
the Cost of Content"
Measuring
how content makes money means tracking people as they wander through your
site...
http://www.marketingprofs.com