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About
Advertising
and Promotion
July
31, 2002
From
Knowledge@Wharton:
"In
E-mail Marketing, Consumers Weed Out the Weakest Links"
Marketers
need to focus on learning from their mistakes and deliver effective
pitches rather than flabby softballs...
http://knowledge.wharton.upenn.edu
July
31, 2002
From
eMarketer:
"Evaluating
E-Mail Marketing Effectiveness (Or Not)"
How
effective was the campaign? How much did it cost? How much did you make?
http://www.emarketer.com
July
30, 2002
From
clickZ.com:
"Don’t
Think Too Different"
Branding
is as much a matter of following consumer expectations as about
innovation...
http://www.clickz.com
July
29, 2002
From
clickZ.com:
"What’s
New in What’s New"
Most
sites do a terrible job of clearly labeling new content and an even worse
job of notifying individual visitors when content’s changed since their
last visit.
http://www.clickz.com
July
26, 2002
From
clickZ.com:
"What’s
Really Surprising About E-Tailing: No Surprise"
What’s
surprising is so many multimillion dollar Internet marketing budgets are
blown by people who don’t know (or maybe don’t care) the answers to
the problems they have are readily available...
http://www.clickz.com
July
19, 2002
From
the Federal Trade Commission:
"Advertising
and Marketing on the Internet Rules of the Road"
If
you’re thinking about advertising on the Internet, remember that many of
the same rules that apply to other forms of advertising apply to
electronic marketing...
http://www.ftc.gov
July
17, 2002
From
DM News:
"Personalization
Sends E-Mail Response Soaring"
Name,
interests, gender, age, purchase history and message frequency preference
generate a response rate of 14.8 percent compared with 4.7 percent without
those elements...
http://www.dmnews.com
July
16, 2002
From
iMarketing News:
"Using
Searches as a Marketing Tool"
Navigation,
architecture, content, content delivery system and other site features
will affect search indexing, rankings, traffic and conversions...
http://www.dmnews.com
July
16, 2002
From
clickZ.com:
"Branding
With Passion"
A
logical association between a brand and a worthy cause has to do with the
business category to which the brand belongs and with the values the brand
represents...
http://www.clickz.com
July
12, 2002
From
clickZ.com:
"Click-Through
Equals Effectiveness?"
Look
past the click. It isn’t an indicator of effective advertising if it can’t
be correlated with a substantial change in revenue...
http://www.clickz.com
July
8, 2002
From
clickZ.com:
"Need
Leads? Put Your Site to Work"
Sharing
information via email combined with consistent branding from other media
channels will progress a lead through the buying cycle...
http://www.clickz.com
July
3, 2002
From
clickZ.com:
"How
to Get Personal With Your Visitors Online"
Create
a unique voice, show a little character, let the personality of your
company shine through in every line you write...
http://www.clickz.com
July
1, 2002
From
clickZ.com:
"Preview
Windows: Ignore At Your Peril"
Design
the key elements (i.e., the major benefits) of your offer to work within
the preview window so the recipient instantly understands the entire
marketing proposition...
http://www.clickz.com
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About
Customer
Service
July
29, 2002
From
E-Commerce Times:
"Winning
Customer Confidence Online"
The
process of building confidence in a company’s Web-based offerings starts
with execution - processing purchases quickly and securely...
http://www.ecommercetimes.com
July
22, 2002
From
the Wall Street Journal:
"What’s
in Store"
More
and more retailers are bringing the Web into their physical stores. They’re
giving customers and salespeople access to computers that enhance the
shopping experience...
http://online.wsj.com
July
18, 2002
From
clickZ.com:
"For
Better Email Results, Survey Your Audience"
Use
a survey to find out who is visiting your Web site and learn what type of
information they’d like to receive via email...
http://www.clickz.com
July
5, 2002
From
E-Commerce Times:
"The
New E-Commerce Metrics"
Companies
want to understand consumer behavior, from what drives them to a site to
what makes them decide to buy or not to buy...
http://www.ecommercetimes.com
July
3, 2002
From
DM News:
"Moving
Customers Up the Loyalty Chain"
Develop
ongoing programs to maximize the business relationships with those
customers that have proven they’re genuine online buyers. Focus on
boosting loyalty and increasing share of customer...
http://www.dmnews.com
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About
Webstore
Management
July
29, 2002
From
eMarketer:
"Online
Retailers Continue to Grow Sales"
Traditional
retailers have started to see favorable results from their internet
operations, with many expecting to have profitable online operations by
the end of this year...
http://www.emarketer.com
July
26, 2002
From
CNET:
"Web
Sites Send More Surfers Into Stores"
Summer
sales and preseason fall promotions drive home-based Web surfers to
brick-and-mortar e-tailers...
http://news.com.com
July
25, 2002
From
clickZ.com:
"You
Say Tomato, I Say T-Shirt"
If
you sell products or services on your site, make sure your search engine
uses more than your internal categorization and taxonomy to index them...
http://www.clickz.com
July 19, 2002
From
the Wall Street Journal:
"Click
and ... Drive?"
If
home delivery is more nuisance than convenience, retailers have a
solution: order online and pick it up offline...
http://online.wsj.com
July
18, 2002
From
E-Commerce Times:
"Bare-Bones
E-Commerce Versus Bells and Whistles"
Online
retailers finally seem to be learning that a bare-bones approach tends to
attract more customers than one that favors bells and whistles...
http://www.ecommercetimes.com
July
17, 2002
From
Knowledge@Wharton:
"Can
E-tailers Find Fulfillment with Drop Shipping?"
Opting
for a virtual, traditional, or hybrid inventory structure is and will
continue to be a high-stakes decision where companies risk customer
loyalty, large investments, and ultimately market success...
http://knowledge.wharton.upenn.edu
July
17, 2002
From
clickZ.com:
"Iterative
Design Can Be Lazy Design"
Approach
Web site design as though you’re performing heart surgery: Make too many
mistakes and you lose the customer...
http://www.clickz.com
July
15, 2002
From
the New York Times:
"E-Tailers
Wary of Credit Card Fraud"
Online
merchants have been quietly cutting back on sales to foreign customers...
http://www.nytimes.com
July
12, 2002
From
clickZ.com:
"Confronting
Relevance"
The
information architecture of your Web site must recognize every step of the
consumer buying process...
http://www.clickz.com
July
11, 2002
From
Backbone Magazine:
"Is
Your Web Site Up to Date?"
The
Web experiences significant and lasting change on a regular basis. And it
will be obvious to your partners and customers if your site hasn’t kept
pace...
http://www.backbonemag.com
July
10, 2002
From
InternetNews:
"Newspapers’
Web Traffic Exploding"
Newspaper
sites offer a rare opportunity for advertisers to efficiently reach local
market audiences...
http://www.internetnews.com
July
9, 2002
From
clickZ.com:
"Content
for Kids"
Younger
Internet users expect the graphics and attention to detail they find on
sites targeted to adults...
http://www.clickz.com
July
8, 2002
From
E-Commerce Times:
"Retailers
Adopt Multichannel Strategies"
By
having a comprehensive strategy for dealing with all channels, retailers
will be able to interact with their customers when and where the customer
chooses...
http://www.ecommercetimes.com
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