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About
Advertising
and Promotion
January
30, 2002
From
clickZ.com:
"Clip
'n' Save"
Coupons
provide a powerful incentive to interact with advertising. They clearly
state what's in it for the consumer: a deal.
http://www.clickz.com
January
30, 2002
From
E-Commerce Times:
"The
Rise and Fall of the Online Mall"
Brick-and-mortar
businesses are finding they can attract users to their Web sites using
shopping bags, trucks, product packaging and their traditional advertising
outlets...
http://www.ecommercetimes.com
January
25, 2002
From The
Globe and Mail:
"Smart
Shoppers Find It's Hip to Clip"
The
emerging medium for grocery coupons is the Internet, which has caught the
fancy of consumers...
http://www.globeandmail.com
January
23, 2002
From E-Commerce
Times:
"Profile
of the Perfect E-Commerce Customer"
Make
customers happy, make friends for life and really benefit when those
customers start spreading the word to their friends...
http://www.ecommercetimes.com
January
18, 2002
From CNET:
"More
Women Heading Home to Surf"
Tend
to visit health, fashion, beauty, parenting and shopping sites...
http://news.com.com
January
2, 2002
From
clickZ.com:
"The
Revolution Is Over"
More
traditional (non-Web) methods can be integrated, with the goal of creating
total brand experience every place that our companies and our customers
meet...
http://www.clickz.com
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About
Customer
Service
January
25, 2002
From
E-Commerce Times:
"Perils
of the Customer Lost Between the Internet and the Store"
Effective
integration of live, phone and electronic channels will change the role of
salesclerks and customer service representatives...
http://www.ecommercetimes.com
January
18, 2002
From CRM
Daily:
"Gap
Closing Between Online and Brick-and-Mortar Customer Service"
Customer
experience at online stores is in many ways on par with the level of
service that brick-and-mortar stores can provide...
http://www.crmdaily.com
January
17, 2002
From
Business 2.0
"Where
Did All the Online Bargains Go?"
Find
ways to differentiate your company through customer service instead of
price...
http://www.business2.com
January
15, 2002
From
clickZ.com:
"Answer
That One Last Question"
No
consumer should ever abandon a purchase because your site kept the total
purchase price hidden until the last moment or because your checkout
process is too cumbersome...
http://www.clickz.com
January
14, 2002
From iMarketing
News:
"Online
Marketers Improve Service for Holidays"
Online
marketers made their commercial web sites easier for consumers to use this
past holiday season by reducing the number of clicks to checkout and
offering real-time inventory information and search features...
http://www.imarketingnews.com
January
8, 2002
From
clickZ.com:
"Use
It or Lose Them"
A
company cannot encourage customers to use email as a means of contact
(saving the company untold sums in customer service expenses), then ignore
the email when it arrives...
http://www.clickz.com
January
2002
From
Darwin Online:
"Homepage
Improvement"
Ten
resolutions that will wring more results from your website...
http://www.darwinmag.com
January
7, 2002
From
E-Commerce Times:
"The
Customer Service that E-tailers Forgot"
Responding
to online inquiries that could have been avoided with more carefully
worded product descriptions or better visual images...
http://www.ecommercetimes.com
January
4, 2002
From
E-Commerce Times:
"Community
Pays Off for E-Commerce Sites"
Users
who contribute product reviews or post messages on a site will visit the
site nine times more often than non-contributors - and will make purchases
nearly twice as often...
http://www.ecommercetimes.com
January
4, 2002
From
E-Commerce Times:
"Four
Cornerstones of E-Commerce Success in 2002"
Cornerstones
on which e-commerce should rely in 2002, in order to take Internet buying
and selling to the next level...
http://www.ecommercetimes.com
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About
Webstore
Management
January
28, 2002
From
InternetNews:
"Multi-Channel
Buyers Worth Pursuing"
Good
news for click-and-mortar retailers and catalog marketers is that
multi-channel shoppers tend to spend more than shoppers that use only one
channel...
http://www.internetnews.com
January
24, 2002
From clickZ.com:
"Web
Design Basics"
Web
design is primarily concerned with the organization and presentation of
text-based content...
http://www.clickz.com
January
22, 2002
From Ipsos Reid:
"The
Internet Is Shaping the Way In Which Canadian Families Live and Work
Together"
The
average family spends more than 1,600 hours online per year (more than 32
hours per week)...
http://www.angusreid.com
January
16, 2002
From
E-Commerce News:
"Consumers
Spent $53B Online in 2001"
The
average weekend day brings $97 million in sales, but average weekday
(Monday-Friday) is a full 60 percent greater at $155 million, due to
increased shopping from people at work...
http://www.internetnews.com
January
16, 2002
From
E-Commerce Times:
"Is
E-Commerce Being All It Can Be?"
The
buying process is just that, a process. It doesn't begin or end with money
changing hands...
http://www.ecommercetimes.com
January
12, 2002
From The Globe and
Mail:
"Canadian
Cybershoppers Ramp Up Holiday Spending"
Cybershoppers
shelled out an estimated $1.16-billion for on-line gifts in late 2001, a
surprising 78-per-cent surge from the estimated $650-million that they
spent a year earlier...
http://www.globeinvestor.com
January
11, 2002
From
E-Commerce Times:
"The
Gold Standard of E-tail Web Design"
The
best sites focus on clear navigation, beginning with the home page, and
keep flashy graphics and other gimmicks to a minimum...
http://www.ecommercetimes.com
January
10, 2002
From
eMarketer:
"Even
Santa Shops Online"
More
than 10% of the US population was shopping online any given week during
the two-month span, with levels hitting 20% at the height of the
post-Thanksgiving, pre-Christmas rush...
http://www.emarketer.com
January
9, 2002
From
E-Commerce Times:
"Creating
E-Tail Sales Out of Thin Air"
There
is much evidence indicating that the company website does as much to drive
traffic to physical stores as the other way around...
http://www.ecommercetimes.com
January
8, 2002
From
iMarketing News:
"Online
Holiday Spending Reached $13.8B in 2001"
U.S.
consumers spent 13 percent of their holiday shopping budgets online in
2001
http://www.imarketingnews.com
January
7, 2002
From
eMarketer:
"Holiday
Shopping and Satisfaction Scoot up in 2001"
88%
of US Internet users shopped online during the 2001 holiday season...
http://www.emarketer.com
January
7, 2002
From
E-Commerce News:
"Holiday
Shopper Traffic Climbed 50%"
Online
holiday sales were in line with forecasts - up about 30 percent year over
year...
http://www.internetnews.com
January
1, 2002
From Pew
Research Center:
"Women
Surpass Men as e-Shoppers"
More
people claimed to have saved time and money by purchasing goods online and
fewer complained about or worried about the potential hassles of
purchasing goods online...
http://www.pewinternet.org
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