January
30, 2009
From CNN
Money:
"My
Online Store Gets Just One Sale a Month!"
Experts
help a bricks-and-mortar retailer make the transition online...
http://money.cnn.com
January
30, 2009
From The
New York Times:
"Who's
Online and What Are They Doing There?"
Generation
X (ages 33-44) remains the leader when it comes to online shopping with
80% using the Internet to buy products online...
http://www.nytimes.com
January
30, 2009
From
ClickZ.com:
"The
Power of RFM"
What
do high-scoring customers buy more of? Are there any patterns?
Can you make them an offer to sell them again?
http://www.clickz.com
January
29, 2009
From
E-Commerce Times:
"Six
Neglected SEO Tips That Can Save Your Business Big Bucks"
Page
title tags are still one of the most important elements of most search
engines' algorithms. Keep the title tag under 128 characters and
keep any branding to the end...
http://www.ecommercetimes.com
January
29, 2009
From
ClickZ.com:
"Why
Should I Buy From You?"
On
your Web site, it is sometimes best to express different
why-you-should-buy-from-me ideas on different areas of the site, depending
upon what you are trying to sell...
http://www.clickz.com
January
28, 2009
From
MarketingProfs.com:
"Too
Much of a Good Thing"
Web
site owners should focus on relevant, not repetitive, copy. Every
Web page should contain unique, useful, and credible content independent
of a site's primary and secondary navigational elements...
http://www.marketingprofs.com
January
28, 2009
From
Search Engine Watch:
"Track
Those Alternate Conversions"
It's
natural to think about revenue-generating events such as sales, leads
generated, or ads clicked on when we think about conversions. However, in the complex world of the Web, we're shortchanging ourselves
when we look at it
this way...
http://searchenginewatch.com
January
27, 2009
From
ClickZ.com:
"Using
Segmentation to Improve Site Conversions"
One
basic way to segment your audience is to key off of login cookies...
http://www.clickz.com
January
27, 2009
From
eMarketer:
"How
Important Is Search to Users?"
Internet
users at home and at work used search in the same proportions - 95% of
each group...
http://www.emarketer.com
January
26, 2009
From
Oneupweb:
"The
2008 U.S. Online Shopping Report"
With
more consumers engaging in online window - shopping and price comparisons,
it's important to keep the conversation going - and to make it easy.
Stay top of mind through the strategic use of initiatives like email,
search, and social media...
http://www.oneupweb.com
January
26, 2009
From
E-Commerce Times:
"How
to Build a Small-Business Web Site: Web 2.0 Tools"
Web
master wannabes with businesses to run often go overboard with the
plethora of social networking tools at their disposal and end up wasting a
lot of time and effort on frivolous undertakings...
http://www.ecommercetimes.com
January
23, 2009
From
MarketingProfs.com:
"Usability
and Findability:
Getting the Synergy Right"
Breadcrumb
navigation is a useful technique both for users and for search engines...
http://www.marketingprofs.com
January
23, 2009
From
Search Engine Watch:
"A
Linking Strategy Is About More Than Just Quality Content"
Some
strategies for inbound linking plans, and some exercises to help increase
the value and relevance of the links being targeted for acquisition...
http://searchenginewatch.com
January
22, 2009
From
Search Engine Watch:
"Writing
Sales Copy For Conversions: Tone
and Style"
People
don't read the Web, so the format of your writing should support their
opportunistic scanning behavior. Eleven guidelines to help you write
scannable
text...
http://searchenginewatch.com
January
22, 2009
From
MarketingVOX:
"Great
Divide Separates Small Biz, Online
Consumers"
Though
63% of consumers and small business owners turn to the internet first for
information about local companies and 82% use search engines to do so,
only 44% of small businesses have a website...
http://www.marketingvox.com
January
21, 2009
From
MarketingProfs.com:
"Is
Your Web Site as Good as Your Favorite Bistro?
A Post-Holiday Recipe for
Online Success"
Just
as in the restaurant, your Web site is either clean or cluttered. It
is welcoming or not, packed with everything you can think to throw up
there or laid out with just the right information - an appealing appetizer
of possibility...
http://www.marketingprofs.com
January
21, 2009
From
InternetRetailer.com:
"How
Small Merchants Can Build Mighty Retail Web Sites"
It's
a better idea for retailers to build a site for their current business
rather than create one with unnecessary bells and whistles and hope to
grow into it...
http://www.internetretailer.com
January
21, 2009
From
Search Engine Watch:
"Testing
Your Online Business Plan"
Monetizing
a Web site is so much more than slapping some ads on a page and waiting
for the checks to roll in. Whether you sell products or services,
realizing a positive ROI doesn't just take hard work - it takes a solid
plan...
http://searchenginewatch.com
January
21, 2009
From
ClickZ.com:
"Updated
Techniques for Launching a Redesigned Site"
Assuming
most of your pages are complete and ready for prime time, expediting the
crawling and indexing of your new pages is the most important SEM-related
issue to execute efficiently...
http://www.clickz.com
January
20, 2009
From
ClickZ.com:
"Analytic
Basics: Visitor Surveys"
Web
analytics can tell you what happened in terms of visitor behavior and when
it happened, but they aren't necessarily the best tools for telling you
who did what and why they did it. Survey data can provide this
different perspective...
http://www.clickz.com
January
20, 2009
From
eMarketer:
"Online
Fraud Rate Stable as Losses Climb"
Falling
rejection rates accompanied by steady fraud rates meant merchants were
better in 2008 at fighting fraud...
http://www.emarketer.com
January
19, 2009
From
MarketingProfs.com:
"That's
Definitely Worth the Price!"
We
were all consumers before we were marketers. So ask yourself, If
I was looking for this product or information about this topic online,
what would I type into the search field? Then brainstorm a list
of words...
http://www.marketingprofs.com
January
16, 2009
From
Search Engine Watch:
"Training
Your Content Developers on SEO Copywriting"
Too
many people get SEO in their mind and lose sight of the other, more
important goal: creating a good user experience...
http://searchenginewatch.com
January
16, 2009
From
ClickZ.com:
"When
to Take the Low Road"
People
weren't holiday-shopping this year. They were bargain-hunting.
The two biggest traffic days for retailer's Web sites for 2008 were Black
Friday (November 28) and December 26, when bargain-basement pricing was the norm...
http://www.clickz.com
January
14, 2009
From
ClickZ.com:
"E-Tailers
Selling Ad Space"
One
difference between most ordinary publishers and e-commerce ones is their
discrimination when it comes to the types of advertisers they allow on
their sites...
http://www.clickz.com
January
13, 2009
From
InternetRetailer.com:
"Reshaping
Web Site Design"
To
improve their designs, merchants are sifting through myriad information,
including traffic logs, web analytics reports, customer service tapes,
surveys, and other data that help them better understand web site traffic
patterns and buyer behavior...
http://www.internetretailer.com
January
13, 2009
From
ClickZ.com:
"Site
Optimization: No More Guesses"
Are
you reducing the number of guesses your company makes about changes on
your site? Are you helping your company make smarter, proven
decisions?
http://www.clickz.com
January
12, 2009
From
E-Commerce Times:
"How
to Build a Small-Business Web Site: Advanced Design"
Beyond
the basics, when it comes to the subtleties of Web design, planning is
everything - from getting a handle on user needs and behavior to figuring
out the right tools to make your site deliver on its intended promise...
http://www.ecommercetimes.com
January
9, 2009
From
ClickZ.com:
"Budgets
Slashed? Get Back to Guerrilla Basics"
The
copy on your site needs to be more than just the facts. You must
sell products with your copy, not only report on their
specifications. Stress the
value of the product versus the price...
http://www.clickz.com
January
8, 2009
From
Search Engine Watch:
"Writing
Sales Copy for Conversions: Structure"
Keep
your pages short. This will allow them to be digested in small,
bite-sized chunks that correspond to a Web user's attention span...
http://searchenginewatch.com
January
8, 2009
From
MarketingVOX:
"26%
of Small Biz Raises Ad Spend, Precipitating Online Growth"
83%
of small business owners expect 2009 sales to be up or about the same as
2008...
http://www.marketingvox.com
January
7, 2009
From
InternetRetailer.com:
"Online
Shoppers Read Reviews, But Make Up Their Own Minds"
About
half of online shoppers say they have purchased a product despite reading
a negative review...
http://www.internetretailer.com
January
6, 2009
From
Internet News:
"E-Commerce
Silver Lining Despite Holiday Dip"
While
consumers cut back in spending, more shopped online which boosted sales in
several ecommerce segments...
http://www.internetnews.com
January
5, 2009
From
Search Engine Watch:
"Use
Caution When Growing Your Site"
Don't
just throw up a bunch of new pages in the search for long tail search
traffic. Devise a strategy that will lead to pages that have
something to offer users...
http://searchenginewatch.com
January
5, 2009
From
Nielsen Online:
"81
Percent of Online Holiday Shoppers Read Online Customer Reviews"
63
percent of online shoppers indicated that it was important to have
multiple reviews for each product; 14 percent looked for reviews from an
established source; and just three percent sought out reviews by people
they knew personally...
http://www.nielsen-online.com
January
2, 2009
From
InternetRetailer.com:
"63%
of Retailers Reported Rise in Holiday Sales"
The
average online growth rate was 9.8% during the period November 1 through
December 21, and the best performance was among mid-size and multi-channel
retailers...
http://www.internetretailer.com
January
2, 2009
From
ClickZ.com:
"Five
Items for Your New Year's To-Do List"
Five
items to consider as you kick off 2009: Working closely with operations,
connecting your objectives to your customers, measuring results,
integrating across channels, and most importantly, participating in the social
Web...
http://www.clickz.com