January
31, 2008
From
iMarketing News:
"Creating
a Relevant E-Mail Experience from Click to Conversion"
Dynamically
customizing a Web page based on user attributes such as geo-location,
depth of visit, time on site, or language can make the after-click
experience more relevant...
http://www.dmnews.com
January
30, 3008
From
ClickZ.com:
"Five
Getting-Started Blog Questions"
A
blog can enhance a company's online reputation, recruit new clients,
increase site traffic, and be a significant part of a long-term
link-building strategy...
http://www.clickz.com
January
30, 2008
From
MarketingVOX:
"875MM
Consumers Have Shopped Online - Up 40% in Two Years"
More
than 85 percent of the world's online population has used the internet to
make a purchase, and more than half of internet users have made at least
one purchase online in the past month...
http://www.marketingvox.com
January
29, 2008
From
InternetRetailer.com:
"2007
Online Retail Sales Hit $175 Billion"
E-commerce
continues its double-digit year-over-year growth rate in part because
sales are shifting away from stores and in part because online shoppers
are less sensitive to adverse economic conditions...
http://www.internetretailer.com
January
25, 2008
From
InternetRetailer.com:
"Don't
Miss the Boat on Natural Search"
Search
engine optimization allows retailers to market more product lines by
generating additional category and subcategory landing pages that search
spiders can crawl, so those products convert at a cost lower than paid
search...
http://www.internetretailer.com
January
25, 2008
From
InternetRetailer.com
"What
Good's a Keyword If There Isn't Any Product?"
Informing
search marketing managers when an item is in short supply makes it
possible to adjust the ad copy to reflect the limited inventory...
http://www.internetretailer.com
January
24, 2008
From
MarketingProfs.com:
"How
to Build Planned Customer Communities - Not Shantytowns"
How
should customers interact with your company? What are the major
needs/groups/contexts that would define optimal community structures from
the customer perspective?
http://www.marketingprofs.com
January
23, 2008
From
InternetRetailer.com:
"91%
of Travelers Visit Multiple Web Sites When Planning a Trip"
59%
of travelers use multiple sites to research destinations and 52% to
purchase tickets for events and activities...
http://www.internetretailer.com
January
23, 2008
From
MarketingProfs.com:
"Plant
Seeds Online to Cultivate Your Brand"
You
can't just expect people to visit your site on your terms - you have to
get out there and connect with them on their terms. And that means
reaching out and interacting on different websites...
http://www.mpdailyfix.com
January
21, 2008
From
MarketingProfs.com:
"Account
Sign-in: Eight Design Mistakes to Avoid"
Creating
a perfect registration and sign-in process takes tremendous work.
The best way to identify the problems is to conduct periodic usability
tests with regular registered users, infrequent users, and first-time users...
http://www.marketingprofs.com
January
21, 2008
From
InternetRetailer.com:
"60%
of Internet Users Shop Online, Making 36 Purchases a Year"
Average
number of hours online rose to 15.3 per week, up by more than an hour over
2006...
http://www.internetretailer.com
January
18, 2008
From
E-Commerce Times:
"Financial
Analytics in E-Commerce Starting to Take Shape"
Companies
are searching for ways to determine how each e-commerce business process
impacts the bottom line...
http://www.ecommercetimes.com
January
17, 2008
From
InformationWeek:
"Retailers
Should Integrate E-Commerce With Overall Operations"
Retailers
should stop thinking about e-commerce as a separate world and start
thinking about it as part of the overall retail industry because they are
serving the same customers...
http://www.informationweek.com
January
17, 2008
From
MarketingProfs.com:
"Forget
Metrics and Start Behavioral Targeting!"
Start
profiling behavior on your site in a way that you can collect data from
organic traffic coming in, as well as any referral traffic...
http://www.mpdailyfix.com
January
15, 2008
From
iMarketing News:
"Customer
Friendly"
Multichannel
retailers worked hard to improve Web site performance during the
high-traffic holidays...
http://www.dmnews.com
January
15, 2008
From ClickZ.com:
"Web
Analytics, A Life and Death Plot"
How
do you respond to different visitor behaviors on your site? Do you
customize or change the experience? Do you make offline changes
based on online behaviors?
http://www.clickz.com
January
11, 2008
From
ClickZ.com:
"Look
Vs. Feel"
A
site's look can be described by its physical and visual attributes.
A site's feel is how it operates...
http://www.clickz.com
January
8, 2008
From
InternetRetailer.com:
"With
Strong Finish, Online Holiday Sales End Up 19%"
For
the months of November and December online sales totaled $29.17 billion,
compared with $24.57 billion in the last two months of 2006...
http://www.internetretailer.com
January
7, 2008
From
ClickZ.com:
"The
How Ready Are You? E-mail Assessment"
E-mail
opt-in is no longer a nice-to-have. It's a must-have. And opt-in on
the home page alone is no longer sufficient...
http://www.clickz.com
January
7, 2008
From
InternetRetailer.com:
"Blended
Search Offers New Opportunities for Retailers"
For
retailers that have stores as well as web sites, the growing number of
local search engines can be effective tools for reaching consumers who
want to run out to buy something right away...
http://www.internetretailer.com
January
2, 2008
From
Internet News:
"Holiday
E-Commerce Holds Strong Through Home Stretch"
Online
spending the day after Christmas hit $545 million, more than twice the
total for the same day last year...
http://www.internetnews.com
January
2, 2008
From
ClickZ.com:
"Enhance
Contextual Relevancy"
Start
with some intensive keyword research, focusing first on those terms and
phrases that are already driving serious volumes of search referrals your way...
http://www.clickz.com