January
29, 2007
From
ClickZ.com:
"Short
vs. Long-Term SEO"
By
placing important keyword phrases above the fold in important HTML tags
such as titles, headings, opening paragraphs, and anchor text, both
searchers and search engines are able to see the desired information is
available and readily accessible...
http://www.clickz.com
January
25, 2007
From
eMarketer:
"Merchant
Beware: E-Thieves Are Out There"
In
2006, 2.7% of international orders were fraudulent, a rate 2½ times
higher than the rate associated with US and Canadian orders..."
http://www.emarketer.com
January
24, 2007
From
MarketingProfs.com:
"Stop,
Thief! How to Protect
Your Site from Copyright Infringement"
Five
options for dealing with an infringer...
http://www.marketingprofs.com
January
23, 2007
From
ClickZ.com:
"Customer
Loyalty Improves Retention"
Most
customer databases are littered with customers who have only transacted
once...
http://www.clickz.com
January
19, 2007
From
ClickZ.com:
"The
Value of Online Traffic"
The
problem isn't that online traffic costs are increasing, it's that they
cost so little to begin with...
http://www.clickz.com
January
18, 2007
From
eWeek.com:
"Multichannel
E-Commerce Inefficiency Can No Longer Be Ignored"
IT
spending is needed to rationalize multichannel systems, especially with
product information, shipping synchronization, real-time inventory,
customer updates and single operational data stores...
http://www.eweek.com
January
18, 2007
From
ClickZ.com:
"Local
Search: The Relevance Dilemma"
A
real market opportunity exists for local sites to better filter, sort, and
present search results based on each searcher's presumed or explicitly
specified criteria...
http://www.clickz.com
January
17, 2007
From
ClickZ.com:
"SEO
Best Practices:
20 Questions"
Target
two- or three-word phrases on a page-by-page basis...
http://www.clickz.com
January
11, 2007
From
Nielsen//NetRatings:
"Day
After Christmas Sees Spike In U.S. Online Retail Traffic"
Shoppers
were going online to check out after-Christmas sales, redeem gift cards
and spend holiday cash, or to sell or exchange unwanted presents...
http://www.nielsen-netratings.com
January
10, 2007
From
ClickZ.com:
"Metrics
for Non-Transactional Web Sites"
Why
do you have a Web site in the first place? What is its role?
What are the characteristics of visitor behaviour that you consider to be
valuable on the Web site?
http://www.clickz.com
January
9, 2007
From
E-Commerce Times:
"Holiday
E-Commerce Recap: Rising Tide, But Some Leaky Ships"
Online
brand preferences are hardening as consumers become more loyal and
increasingly accustomed to the design and organization of their preferred sites...
http://www.ecommercetimes.com
January
5, 2007
From
InternetRetailer.com:
"2006
Ends with a Surge in Online Sales"
In
the week leading up to Christmas, with a 45% increase over the
corresponding week a year ago, consumers showed their faith in online
retailers' ability to deliver the goods in time for Christmas...
http://www.internetretailer.com
January
3, 2007
From
iMarketing News:
"Online
Migration Continues"
Online
events remain hot for lead identification, lead qualification for customer
acquisition, and cross-selling and upgrading existing customers...
http://www.dmnews.com
January
3, 2007
From
InternetRetailer.com:
"Planning
for Success"
Internet
retailers have to move from impulsiveness to structure and organization,
and being able to define where the value is coming from...
http://www.internetretailer.com
January
2, 2007
From
ClickZ.com:
"Web
Analytics:
New Year - New Opportunities"
How
to surmount the top five Web analytics hurdles...
http://www.clickz.com
January
2, 2007
From
InternetRetailer.com:
"Online
Holiday Spending Jumps 26%"
Online
retail consumer spending for the year to date has surpassed the $100
billion mark...
http://www.internetretailer.com