January 25, 2006

From ClickZ.com:

"What It Takes to Be a Good E-Mail Copywriter"

You have about 45 characters in a subject line to work with.  Make them count...

http://www.clickz.com

January 23, 2006

From DM News:

"Six Tips to Improve E-Mail Delivery Rates"

http://www.dmnews.com

January 18, 2006

From MarketingProfs.com:

"Can Customer Newsletters Survive the Preview Pane?"

Eight recommended fixes to make your email more preview pane/disabled image friendly...

http://www.marketingprofs.com

January 18, 2006

From ClickZ.com:

"The Great Behavioral Divide"

http://www.clickz.com

January 13, 2006

From InternetRetailer.com:

"Search Marketing Rocket Is Blasting Off"

Spending on search engine marketing totalled $5.75 billion in 2005, a 44% increase...

http://www.internetretailer.com

January 12, 2006

From ClickZ.com:

"Spam:  Not Just for E-Mail Anymore"

Consumers make little distinction between unsolicited marketing messages and messages they consider irrelevant...

http://www.clickz.com

January 11, 2006

From E-Commerce Times:

"Can Retailers Take the Free Out of Shipping?"

Free shipping may be just one item in the arsenal of tools to convert shoppers to buyers, but retailers are increasingly aware of the need to use it judiciously, much as they would any other discount or promotion...

http://www.ecommercetimes.com

January 9, 2006

From DM News:

"E-Mailers Don't Send What Consumers Want"

The key is to provide the valued service first and then target receptive consumers with relevant content or offers...

http://www.dmnews.com

January 6, 2006

From ClickZ.com:

"How Many Personas Do You Need?"

A common misconception about personas is they are somehow a set of marketing targets...

http://www.clickz.com

January 5, 2006

From The Globe and Mail:

"Firms Use On-line Magazines to Woo Customers"

Emphasize useful on-line information and resources...

http://www.globetechnology.com

January 27, 2006

From DM News:

"More E-Tailers Are Letting Consumers Bill Later"

Free customers of the immediate responsibility of funding their shopping while also eliminating the threat of stolen financial information...

http://www.dmnews.com

January 25, 2006

From InternetRetailer.com:

"Negative Online Experience Poses Risk to Retailer's Brands" 

http://www.internetretailer.com

January 23, 2006

From CNET:

"Like This?  You'll Hate That"

For consumers, a recommendation system can either represent a vaguely annoying invasion of privacy or a big help in bringing order to a sea of choices...

http://news.com.com

January 19, 2006

From E-Commerce Times:

"Improving Customer Experience:  Usability Testing Is Not Enough" 

An integrated blueprint of the customer experience allows companies to better understand what they need to change to be more successful...

http://www.ecommercetimes.com

January 18, 2006

From E-Commerce Times:

"E-Commerce Seeks Springboard Into 2006"

Consumer expectations about the speed of e-commerce purchases, the around-the- clock availability of sites, and the overall efficiency of buying online continue to rise...

http://www.ecommercetimes.com

January 17, 2006

From Internet News:

"Online Shopping Boosted By Security Confidence"

The wide availability of effective security software products that detect and fight cyber security threats is helping to restore consumer confidence in the security of online transactions...

http://www.internetnews.com

January 16, 2006

From InternetRetailer.com

"Ease of Returns Means Happier Repeat Buyers"

Customers who took 15 minutes or more to process a return to an online retailer were consistently less satisfied with their retail experience...

http://www.internetretailer.com

January 11, 2006

From Internet News:

"Online Sales Up, Service Down"

Merchants were ranked based on 12 criteria, including offering a toll-free telephone number and keyword search, answering e-mail questions within 25 hours, stating the holiday shipping deadline and letting shoppers check out with six or fewer clicks...

http://www.internetnews.com

January 4, 2006

From eMarketer:

"Online Retail Lessons from the Holiday Season"

Consumers' major peeves about retail websites were pop-up advertising (34.9%), registration log-on pages (16.7%), software installation (15.7%), and slow-loading pages (9.1%)...

http://www.emarketer.com

January 31, 2006

From ClickZ.com:

"Valentine's Day Boosts Small Businesses"

Online ranks top in methods to reach consumers...

http://www.clickz.com

January 30, 2006

From eMarketer:

"No Online Spending Hangover"

Online non-travel spending is up one-third for the first three weeks in January 2006 compared with the same period in 2005...

http://www.emarketer.com

January 26, 2006

From iMarketing News:

"Retailers Want Standard for Product Description"

A standard would help consumers by allowing retailers to communicate a richer set of product information to search engines, which would then facilitate improved product searching and comparing...

http://www.dmnews.com

January 25, 2006

From iMarketing News:

"E-Commerce Sites Flunk E-Mail Validation"

E-tailers are slow to discover e-mail address entry errors that consumers commonly make when registering at Web sites...

http://www.dmnews.com

January 24, 2006

From Internet News:

"Online Retail on Easy Street"

Online retail sales are expected to hit $95 billion in 2006, an 18 percent jump over 2005 sales totals...

http://www.internetnews.com

January 24, 2006

From InternetRetailer.com:

"Final Year-End Sales Number for 2005"

Consumers' online retail spending ended 2005 at $81.6 billion, up 24% from $65.8 billion in 2004...

http://www.internetretailer.com

January 20, 2006

From E-Commerce Times:

"Baby Products Boom Online"

Online merchants are offering enhanced product descriptions and consumer reviews written by other new parents...

http://www.ecommercetimes.com

January 19, 2006

From ClickZ.com:

"Web Design Key for Online Shoppers"

The rule of seven for any navigation bar or drop-down list is that seven items is the breaking point...

http://www.clickz.com

January 17, 2006

From ClickZ.com:

"Three Common Mistakes to Avoid in Web Analytics"

If you don't have an effective way to differentiate between site visitors within a given session (visit) and on returning sessions (unique visitors), understanding site traffic will be very difficult...

http://www.clickz.com

January 17, 2006

From iMarketing News:

"E-Commerce Sales in Multichannel World Surged 22% to $172B in 2005" 

E-commerce accounted for 5.5 percent of 2005 overall retail sales excluding travel...

http://www.dmnews.com

January 16. 2006

From Nature.com:

"Web Users Judge Sites in the Blink of an Eye"

Potential readers can make snap decisions in just 50 milliseconds...

http://www.nature.com

January 6, 2006

From the Aberdeen Group:

"Where is the True Multichannel Retailer?"

The current best-in-class multichannel retailers are vulnerable, particularly to laggards who take aggressive steps to get their house in order...

http://www.aberdeen.com

January 6, 2006

From InternetWeek:

"Online Spending Reaches 6% Of Total Retail Sales"

The continued spread of broadband Internet access is having a great impact in driving the growth of online shopping...

http://internetweek.cmp.com

January 5, 2006

From eMarketer:

"Online Retail Marches Ever Upward"

http://www.emarketer.com

January 4, 2006

From ClickZ.com:

"Choosing a Web Design Firm"

http://www.clickz.com

January 3, 2006

From MarketingVOX:

"Older Adults Using Internet More, Traditional Media Less"

http://www.marketingvox.com

January 2, 2006

From InternetRetailer.com:

"Online Sales Momentum Continued Late Into the Season"

Online sales for the final two weeks prior to Christmas were up 31% over last year...

http://www.internetretailer.com