|
About
Advertising
and Promotion
January
31, 2005
From
iMarketing News:
"E-Mail
Marketing: How Online Retailers Can Make It Work for Them"
Retailers
need to redefine the role of e-mail in the Web site user experience by
integrating their e-mail marketing messages into the overall online user
experience...
http://www.dmnews.com
January
28, 2005
From
InternetRetailer.com:
"Marketers
Missing the Boat on E-mail Testing and Tactics"
Many
e-mail marketers fail to segment offers to groups of consumers or conduct
A/B tests to determine the most effective promotions...
http://www.internetretailer.com
January
26, 2005
From
clickZ.com:
"Holiday
E-mail Campaigns Receive Mixed Report"
A
lot of marketers still abide by the old approach that sending extra e-mail
provides
an added benefit. In fact, it could hurt your program...
http://www.clickz.com
January
24, 2005
From
E-Commerce Times:
"Online
Retailers Learned Valuable E-Lessons in 2004"
Retailers
are beginning to realize that the Web is one of their best marketing
tools...
http://www.ecommercetimes.com
January
19, 2005
From
eMarketer:
"E-Mail's
Success over Holiday Season"
Over
59% of consumers open e-mail messages from retailers that they know and
trust...
http://www.emarketer.com
January
19, 2005
From
clickZ.com:
"Multichannel Consumers Equal Multichannel
Marketing"
40
to 50 percent of in-store sales are influenced by the online channel...
http://www.clickz.com
January
18, 2005
From
clickZ.com:
"Cross-Channel
Marketing: Making It Work for You"
Think
about your product or service from the customer's perspective. Put it in a
context they know...
http://www.clickz.com
January
11, 2005
From
MarketingProfs.com:
"Eddie
the Erroneous E-Marketer"
Take
a look at a few of the more typical e-marketing errors Eddie regularly
makes - and what he should do instead...
http://www.marketingprofs.com
January
10, 2005
From
clickZ.com:
"Improve
E-Mail Results With Product Ratings"
Peer
reviews are strong third-party supporting arguments to confirm value proposition
claims...
http://www.clickz.com
|
About
Customer
Service
January
24, 2005
From
clickZ.com:
"Keywords:
Speak Your Audience's Language"
Before
focusing on your site's HTML, first look closely at how your audience
searches...
http://www.clickz.com
January
21, 2005
From
InternetRetailer.com:
"Web
Personalization Will Change Retailing"
The
notion of the Internet being just reactive will change to proactive and
flip retail 100%...
http://www.internetretailer.com
January
17, 2005
From
clickZ.com:
"Holidays
Reveal Longer Online Buying Cycle"
In-store
pick-up offers and local delivery services encouraged shoppers to buy
gifts up until December 24...
http://www.clickz.com
January
14, 2005
From
Internet News:
"Retailers
Mixing Up E-tailing Tactics"
Merchandising
tactics need to be customer-centric and
multi-channel...
http://www.internetnews.com
January
6, 2005
From
InternetRetailer.com:
"Top
Web Sites Show Customers Respect"
Customers
buy from web sites that they trust and where they believe their dollars, and their personal information, are
safest...
http://www.internetretailer.com
|
About
Webstore
Management
January
28, 2005
From
clickZ.com:
"Audit
Before You Redesign"
Web
development and interactive marketing audits help you understand where the
biggest return on investment potential is...
http://www.clickz.com
January
27, 2005
From
Ipsos-Reid:
"Canadians
Increase Online Spending During Holiday Season"
Just
over 3.5 million Canadian adults purchased at least one gift online during
the 2004 holiday season, an increase of 59% from 2003...
http://www.ipsos-na.com
January
25, 2005
From CNET:
"Net
Users Confused About Search"
Only
38 percent of users understand the distinction between unbiased and paid
search...
http://news.com.com
January
20, 2005
From
clickZ.com:
"Web-to-Store
Consumers Spend, Shop More at Local Stores"
Web-to-store
shoppers rely on the Internet nearly twice as much for local purchasing
information compared to traditional shopping media...
http://www.clickz.com
January
20, 2005
From InternetWeek:
"Broadband
Shoppers Spend More Time, Money Online"
It's
time to start adding the types of features and functions that broadband is
better suited for...
http://www.internetweek.com
January
19, 2005
From
iMarketing News:
"E-Commerce
Reaching Mainstream"
An
estimated 37 million US households shop online...
http://www.dmnews.com
January
14, 2005
From DM
News:
"Multichannel
Holiday Sales Rise 5.7%"
Multichannel
sales in November and December climbed to $222.3 billion in 2004...
http://www.dmnews.com
January
13, 2005
From
E-Commerce Times:
"Holiday
Sales Show E-Commerce Alive and Well"
The
successes of the 2004 holiday shopping season are not just a springboard,
but a full-fledged turning point for e-commerce...
http://www.ecommercetimes.com
January
12, 2005
From The
Globe and Mail:
"Consumer
Confidence in E-Commerce on Rise"
15.7
million Canadians shopped online in November...
http://www.globetechnology.com
January
11, 2005
From
InternetWeek.com:
"Online
Spending Sets Record In 2004 "
Consumers
spent a record $117 billion online last year, with many of them preferring
to shop with retailers that had Internet and brick-and-mortar
stores...
http://www.internetweek.com
January
7, 2005
From
InternetRetailer.com:
"E-Retailers
Conducting Manual Order Review to Identify Fraud"
The
increase in manual reviews has coincided with a higher percentage of accepted
orders...
http://www.internetretailer.com
January
7, 2005
From E-Commerce Times:
"Post-Holiday
Follow-Up Provides Opportunity for E-Tailers"
Historical
data shows that January is even busier than December - and more valuable
for building and solidifying customer loyalty...
http://www.ecommercetimes.com
January
7, 2005
From
clickZ.com:
"Beyond
Conversion Rates"
The
same conversion goal, or a singular conversion path, for everyone is foolproof
recipe for mediocrity in site performance...
http://www.clickz.com
January
5, 2005
From
BusinessWeek Online:
"Holiday
E-Tailing's Year of the Woman"
Online
purchases by women, already the majority of Web surfers, are exploding -
and merchants all over cyberspace are taking note...
http://businessweek.com
January
4, 2005
From
InternetRetailer.com:
"Online
Spending Up 25% This Holiday Season"
Online
consumers spent the most on apparel, $3.8 billion, or 16% of total online
revenue...
http://www.internetretailer.com
January
3, 2005
From
clickZ.com:
"SEM
New Year's Resolutions"
Integrate
search into the Web design, development, and usability
processes...
http://www.clickz.com
|