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Winning Internet Integration Strategies for Today's Retailer

 

 

e-RETAILING NEWS & OPINION ARCHIVES

January 2004

For the Archives Index, please click here

 

About Advertising

and Promotion

 

January 26, 2004

From clickZ.com:

"One-to-Many, Not One-to-One"

E-mail offers an incredible opportunity to encourage people to influence their networks...

http://www.clickz.com

 

January 7, 2004

From iMarketing News:

"Get the Most From Your E-Mail Dollar"

Eleven best practices for building e-mail communications that produce measurable results...

http://www.dmnews.com

 

January 6, 2004

From eMarketer:

"E-Mail Marketing:  A Weekly Perspective"

Wednesday is the most popular day for click-throughs on e-mail marketing campaigns...

http://www.emarketer.com

 

January 5, 2004

From clickZ.com:

"Why Ad Agencies Fail at Search Marketing"

To write effective copy for both search engines and your target audience, you must learn to write in keywords...

http://www.clickz.com

 

January 2, 2004

From iMedia Connection:

"12 Secrets of Successful Search Marketers"

Make your search marketing efforts outperform everyone's expectations...

http://www.imediaconnection.com

About Customer

Service

 

January 22, 2004

From InternetRetailer.com:

"Buy-Online/Return-to-Store Process Is Getting Better"

10 suggestions to improve the return-to-store experience...

http://www.internetretailer.com

 

January 16, 2004

From clickZ.com:

"(More) Are You Designing for Usability or Sales?"

Very few commercial Web sites cater to only one type of visitor with one set of demographic, psychographic, and topographic characteristics...

http://www.clickz.com

 

January 14, 2004

From eMarketer:

"Abandon Shopping Cart!"

Concerns consumers have about making purchases over the Internet...

http://www.emarketer.com

 

January 9, 2004

From clickZ.com:

"Are You Designing for Usability or Sales?"

Adjust and conform the flow of information to suit the needs and preferences of each individual...

http://www.clickz.com

 

January 7, 2004

From The Globe and Mail:

"A Business Imperative"

The popularity of on-line commerce is directly dependant upon the level of trust consumers have in the protection and management of the personal information they submit on-line...

http://www.globetechnology.com

 

 

 

About Webstore

Management

 

January 30, 2004

From DM News:

"Uncover the Source of Internet Orders"

For marketers to retain control over what drives someone to place an order with them, they need to measure each one...

http://www.dmnews.com

 

January 30, 2004

From clickZ.com:

"The New Frontier:  Complex Sales"

Research indicates most complex sales begin with online information searches...

http://www.clickz.com

 

January 29, 2004

From InternetRetailer.com:

"How to Keep Online Shoppers Happy"

Retail sites should be crisp and clear as possible, with limited bells and whistles...

http://www.internetretailer.com

 

January 29, 2004

From Aberdeen Group:

"Retailers Can No Longer Ignore the Online Channel"

Retailers that are content to wait for the return of the "good old days" will never catch up with the innovators that embrace change and adopt new IT-powered, customer-centric strategies...

http://www.aberdeen.com

 

January 28, 2004

From MarketingProfs.com:

"Designing Online Forms:

Eight Simple Tips"

Online forms can be indispensable to your business.  Here are eight tips for creating forms that succeed...

http://www.marketingprofs.com

 

January 27, 2004

From InternetRetailer.com:

"Online Sales Growth Exceeds 30% for 3rd Straight Week"

Online sales for the week ending January 18 grew to $1.153 billion...

http://www.internetretailer.com

 

January 23, 2004

From MarketingProfs.com:

"(More) Search Engine Optimization:  E-commerce @ $0 Cost"

Opportunity and strategy for merchants to radically amplify the presence of the Web site, and to sell with no marketing costs...

http://www.marketingprofs.com

 

January 22, 2004

From clickZ.com:

"Re-engage Customers Who Abandon Your Site"

Before you seek a solution, you must have a well-defined problem.  

Know what your browser-to-buyer ratios are...

http://www.clickz.com

 

January 21, 2004

From InternetRetailer.com:

"Cross-Store Inventory Look-Up Most Vital Multi-Channel Function"

Nine multi-channel functions ranked for importance...

http://www.internetretailer.com

 

January 21, 2004

From CNET:

"Online Shopping Still A-Hopping"

Online retailers are poised to experience continued growth in 2004 with a 24 percent sales increase over 2003...

http://news.com.com

 

January 20, 2004

From InternetRetailer.com:

"Online Shopping Up 30% for Week Ending January 11"

Online consumer spending grew to $1.18 billion...

http://www.internetretailer.com

 

January 19, 2004

From Pew Internet & American Life Project:

"Shifting Trends In Internet Use"

More than eight out of ten Internet users have researched a product or service online...

http://www.pewinternet.org

 

January 15, 2004

From eMarketer:

"E-Retail Sales Rose in 2003"

The number of online retail purchases last year grew by 47% over 2002...

http://www.emarketer.com

 

January 15, 2004

From InternetRetailer.com:

"Becoming Multi-Channel Retailer Is Hard Work, But Worth It"

A multi-channel strategy should include order online, pick up at the store; ability to return purchases to any channel; online catalog quick shop; cross-channel customer i.d.; brand consistency; and integrated communications...

http://www.internetretailer.com

 

January 13, 2004

From clickZ.com:

"(Final) Bumps in the Sales Road"

Your company's failure to remove purchase obstacles must be addressed if you intend to maximize profits...

http://www.clickz.com

 

January 8, 2004

From MarketingProfs.com:

"Search Engine Optimization:

E-Commerce @ $0 Cost"

Every page becomes a potential entry point and selling opportunity...

http://www.marketingprofs.com

 

January 7, 2004

From InternetRetailer.com:

"Online Retailers End the Holiday Shopping Season with a Smile"

59% of online retailers reported revenue growth of 25% or more versus the year earlier, and 30% reported growth of 50% or more...

http://www.internetretailer.com

 

January 6, 2004

From CNET:

"E-tailers Ring Up a Big Year"

Revenue for online retailers in 2003 reached $93 billion, a 27 percent increase over the same period last year...

http://news.com.com

For the Archives Index, please click here

 

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