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About
Webstore
Management
January
31, 2003
From UCLA:
"UCLA
Internet Report:
Year
Three"
The
UCLA Internet Project continues its year-to-year appraisal of more than
100 major issues, focusing on Internet users vs. non-users, as well as new
users compared to very experienced users...
http://ccp.ucla.edu
January
29, 2003
From
eMarketer:
"Shopping
Search Engine Users"
Online
shoppers use search engines to compare prices quickly, to compare products
and even to compare the reputations of online stores...
http://www.emarketer.com
January
29, 2003
From
E-Commerce Times:
"A
New Starring Role for E-Commerce"
Consumers
are more and more expecting Web sites to help them do their retail
buying...
http://www.ecommercetimes.com
January
28, 2003
From
clickZ.com:
"Beyond
the Log Files"
Don't
make the mistake of asking what information is available, then building
from there. Start with your objective. Determine what metrics
are critical to monitor progress. Then, figure out what data you
need and what tools you'll use...
http://www.clickz.com
January
24, 2003
From
Internet News:
"Small
Business Holiday Sales Surge"
Traffic
on the 5,000 sites surveyed was up an average of 43 percent...
http://www.internetnews.com
January
23, 2003
From
McKinsey:
"Getting
Prices Right on the Web"
Far
from being a price destroyer, the Internet can bring new detail to pricing
strategy, creating enormous value...
http://www.mckinseyquarterly.com
January
20, 2003
From
Internet News:
"Online
Spending Forecast:
$14.8B in Q1"
People
are consuming more online and are becoming more sophisticated in their use
of the Internet, demonstrating how intrinsic the Web is becoming to daily
life and how important it is for online businesses to deliver a quality
experience...
http://www.internetnews.com
January
17, 2003
From The
Globe and Mail:
"Free
Shipping Delivers Extra On-line Sales"
Free
delivery is starting to look like it's becoming a price of doing business
on-line...
http://www.globetechnology.com
January
17, 2003
From
E-Commerce Times:
"Seizing
the Online Opportunity"
You've
got to lead with content, not bells and whistles...
http://www.ecommercetimes.com
January
16, 2003
From
clickZ.com:
"Use
E-Mail to Optimize Your Brand"
Impact
all the key attributes critical to building one's brand, including brand
awareness, preference, satisfaction, loyalty, and purchase intent...
http://www.clickz.com
January
15, 2003
From
clickZ.com:
"Long
or Short Copy"
Your
visitors' expectations should be the primary driver behind your decisions
on copy length...
http://www.clickz.com
January
14, 2003
From DM
News:
"Changing
Channels: Catalogers and E-Commerce"
The
influence that prepared shoppers to buy online was not the emerging
technology but the catalog industry...
http://www.dmnews.com
January
13, 2003
From
Internet News:
"Rising
Tide Lifts E-Commerce Boats"
31
percent of online retailers saw revenue increases of at least 50 percent
this holiday ...
http://www.internetnews.com
January
13, 2003
From
E-Commerce Times:
"New
Respect for the Internet Bubble-Blowers"
An
online presence should be viewed as an expense that is part of overall
operations, rather than an isolated profit or loss center...
http://www.ecommercetimes.com
January
9, 2003
From
Jupiter Research:
"Online
Retail Through 2007"
Online
retail spending will grow by 28 percent in 2003 to $52 billion...
http://www.jup.com
January
8, 2003
From
clickZ.com:
"Get
With the Trends in 2003"
Savvy
customers will continue to avoid "marketing relationships" and
to seek "service relationships"...
http://www.clickz.com
January
8, 2003
From
MarketingProfs.com:
"How
Important Is The Look And Feel Of Your Website?"
Convert
browsers to buyers by making products more accessible to users, by
clearing away superfluous graphics and by inserting product information
that can be quickly scanned...
http://www.marketingprofs.com
January
7, 2003
From
clickZ.com:
"Better
Content Starts Today"
Try
targeting demographic groups that are important to your enterprise but are
often ignored...
http://www.clickz.com
January
3, 2003
From DM
News:
"Consumers
Grow More Trusting of Web Transactions"
Nearly
61 percent of consumers go online at least once a month...
http://www.dmnews.com
January
2, 2003
From the
Aberdeen Group:
"Five
Rules to Effectively Use the Online Channel"
Your
Web site is your face to prospects who may know little or nothing about
you...
http://www.aberdeen.com
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