|
About bricksNclicksPROFITS bricksNclicksPROFITS.com is an online forum to share useful information in support of progressive retailers looking to make PROFITABLE use of the Internet to better serve current and new customers. For more information about bricksNclicksPROFITS.com, please click here |
|
Edited by Peter Parrish To contact Peter Parrish, please click here For Peter's profile, please click here |
| In association with... |
|
e-RETAILING NEWS
and OPINION
March 10, 2010
From InternetRetailer.com:
"Health of E-Commerce Greatly Improved in February"
An 11% year-over-year growth in total e-commerce revenue, while purchases of full-priced items increased 16% versus February 2009...
http://www.internetretailer.com
March 10, 2010
From ClickZ.com:
"SEO + PPC: Spring Clean Your Strategy"
Look for keywords that perform in PPC but don't drive organic search traffic. These are other great candidates for developing new site content...
http://www.clickz.com
March 10. 2010
From MarketingProfs.com:
"We Want More of That Pie!"
Three tips to help make a clear case for search marketing's contribution to the company's bottom line...
http://www.marketingprofs.com
March 10. 2010
From ClickZ.com:
"Don't Let User-Generated Reviews Ruin You"
Small businesses need to start paying attention to their local search results, or suffer the consequences...
http://www.clickz.com
|
Previous e-Retailing News and
Opinion Articles
To
view
click
here To
view click
here To
view the complete Archives Index, click
here |
|
QUICK SEARCH |
|
Search bricksNclicksPROFITS by topic |
VIEWPOINT
"Behavioural Targeting and Herding Cats"
In my view...shopping is much, much more than simply buying something. Shopping is entertainment. Shopping is social interaction. Shopping is discovering something new, something unusual, something that you never thought about buying until you happen to see it.
High touch online: Shopping online can deliver this experience. But it needs to be high-touch shopping, not no-touch shopping. High-touch shopping includes many things, whether online or at your local market. Understanding high-touch in the local marketplace is easy. Smell the fresh peaches, feel the luxurious silk, taste the rich chocolate.
Giving up control: High-touch translates to the web in other ways. Think of it as giving control of the shopping experience to your customer and gaining the relationship you truly want – one built on her appreciation, respect, and loyal patronage.
Behavioural targeting has a place in high-touch multi-channel retailing. But relying on behavioural targeting to be the primary driver for your marketing and customer service, expecting to repeatedly trick your customers into doing what you want them to do is just plain dumb...
To view this entire VIEWPOINT article, click here
|
Previous VIEWPOINT Articles Click here to view... "Selling Smarter - Part 2"Click here to view... "Cater To Your Online Customers!" Click here to view... "Walking the Floor of Your Online Store" Click here to view... VIEWPOINT Article Index |