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e-RETAILING NEWS
and OPINION
March 17, 2010
From ClickZ.com:
"Seven Easy ROI Metrics for Social Media Marketing"
A page view in your social sites is worth as much as a page view on your site. People are still online engaging with your content and brand...
http://www.clickz.com
March 16, 2010
From E-Commerce Times:
"Building E-Commerce on Rough Economic Terrain"
Five of the most important factors to consider when starting an e-commerce store in tough times...
http://www.ecommercetimes.com
March 15, 2010
From The New York Times:
"Instant Ads Set the Pace on the Web"
Real-time bidding allows advertisers to examine site visitors one by one and bid to serve them ads almost instantly...
http://www.nytimes.com
March 15, 2010
From MarketingProfs.com:
"Don't Abandon Traditional Marketing Methods: Integrate and Interact"
It's important to remember that social media in and of itself isn't a marketing or PR strategy; it's but one promotional tool in the smart business marketing toolbox...
http://www.mpdailyfix.com
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VIEWPOINT
"Behavioural Targeting and Herding Cats"
In my view...shopping is much, much more than simply buying something. Shopping is entertainment. Shopping is social interaction. Shopping is discovering something new, something unusual, something that you never thought about buying until you happen to see it.
High touch online: Shopping online can deliver this experience. But it needs to be high-touch shopping, not no-touch shopping. High-touch shopping includes many things, whether online or at your local market. Understanding high-touch in the local marketplace is easy. Smell the fresh peaches, feel the luxurious silk, taste the rich chocolate.
Giving up control: High-touch translates to the web in other ways. Think of it as giving control of the shopping experience to your customer and gaining the relationship you truly want – one built on her appreciation, respect, and loyal patronage.
Behavioural targeting has a place in high-touch multi-channel retailing. But relying on behavioural targeting to be the primary driver for your marketing and customer service, expecting to repeatedly trick your customers into doing what you want them to do is just plain dumb...
To view this entire VIEWPOINT article, click here
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Previous VIEWPOINT Articles Click here to view... "Selling Smarter - Part 2"Click here to view... "Cater To Your Online Customers!" Click here to view... "Walking the Floor of Your Online Store" Click here to view... VIEWPOINT Article Index |