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e-RETAILING NEWS
and OPINION
May 14, 2008
From MarketingProfs.com:
"Five Ways to Optimize Luxury Online Sales Channels"
The e-commerce Web site should be the store that follows you home...
May 14, 2008
From MarketingVOX:
"Four New Rules Added to Can Spam Act"
The time allotted for honoring opt-out requests has been shortened from 10 days to three...
May 13, 2008
From eMarketer:
"Internet Use Still Heaviest Among Young"
Consumers in the US still spend more time watching TV than they do online - or do they?
May 12, 2008
From ClickZ.com:
"Good Old-Fashioned Link Building"
What's the secret to getting other sites link to yours and improve your rank on the search engine results page?
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VIEWPOINT
"Some Basic Truths About
Online Retailing"
In my view...today’s retailing marketplace has changed dramatically and hardly changed at all from pre-Internet days. Customers are king. You need to serve them responsibly. You need to proactively manage your marketing and promotional campaigns and carefully measure results.
Online retail is still retail: Peel the veneer off the latest, greatest online marketing or selling strategy, customer service concept, or sales tool, and what you will find if you look closely are the time-tested elements of classic retailing dressed up in today’s jargon.
Three or six months down the road the customer audience gets a solid handle on what this new marketing approach or selling tactic is all about, and begins re-establishing control of the transaction process.
This does not mean that the opportunity for the retailer to make a sale is diminished. Quite the contrary. A knowledgeable, confident, satisfied customer is a loyal customer, bringing her business to her favourite multichannel retailer, knowing that her patronage is appreciated and she will be well served.
The customer is always right: A disgruntled customer can navigate to another retailer’s webstore in two or three clicks of the mouse and complete her shopping, find the nearest street-front location of the new retailer, or contact the retailer by email or phone.
Online or offline, in today’s marketplace, retailers must excel in their customer service every day and in every way, or the customer will be quickly lost to a competitor. Every member of your team must understand this and every customer touch point in your business must reflect this...
To view this entire VIEWPOINT article, click here
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Previous VIEWPOINT Articles Click here to view... "Selling Smarter - Part 2"Click here to view... "Walking the Floor of Your Online Store" repeat presentation Click here to view... " Are You Ready for aMerry e-Christmas" Click here to view... VIEWPOINT Article Index |