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Winning Internet Integration Strategies for Today's Retailer

 

 

e-RETAILING NEWS & OPINION ARCHIVES

February 2002

For the Archives Index, please click here

 

About Advertising

and Promotion 

 

February 28, 2002

From clickZ.com:

"Evaluating Your Email Marketing Campaign"

Keep readers focused and guide them to the action you want them to take...

http://www.clickz.com

 

February 26, 2002

From clickZ.com:

"As Users Get Smarter, Marketers Must Keep Up"

We can't wait for the crowds to just show up -- they need a compelling reason to do so...

http://www.clickz.com

 

February 25, 2002

From iMarketing News:

"Mall Owners Use Net for Sales News"

Time-pressed shoppers want to check their local mall's Web site before heading over. And they prefer online news of sales over e-commerce functionality...

http://www.imarketingnews.com

 

February 20, 2002

From InternetNews:

"Shoppers Favor Search Engines Over Ads"

Online shoppers are nearly three times more likely to find what they want on the Web by using search engines versus responding to advertisements...

http://dc.internet.com

 

February 19, 2002

From MarketingProfs.com:

"Secrets of the World's 10 Most Successful Advertising Campaigns for Dotcoms"

Explain to consumers not only what the benefits of the site are but also how the site is able to uniquely deliver them...

http://www.marketingprofs.com

 

February 14, 2002

From clickZ.com:

"Part Art, Part Science"

Optimizing your email communications means taking the time to develop the goals behind your programs...

http://www.clickz.com

About Customer

Service

 

February 27, 2002

From clickZ.com:

"Internals or Externals"

Consumers use the Web differently depending on their views of the world...

http://www.clickz.com

 

February 25, 2002

From clickZ.com:

"Shaking Hands, Email, and All That Jazz"

Finishing the job at hand in a way that inspires confidence, trust, and delight...

http://www.clickz.com

 

February 20, 2002

From iMarketing News:

"Consumers Want Independent Verification of Privacy Policies"

The top three concerns respondents cited in regard to companies' use of their personal information had more to do with security than privacy...

http://www.imarketingnews.com

 

February 14, 2002

From clickZ.com:

"Optimize Your Home Page for New Visitors"

If your home page isn't designed for people who are looking at it for the very first time, your rate of converting visitors to new customers is going to be disappointingly low

http://www.clickz.com

 

February 12, 2002

From clickZ.com:

"Listen Up for Content"

Study your user-response email. Take a good look at what your users' concerns are...

http://www.clickz.com

 

February 8, 2002

From The Globe and Mail:

"Merchants Learn to Cope with New World of Cyber-Returns"

Over all, returns are consistent with those of a catalogue retailer - roughly 10 to 15 per cent of sales...

http://rtnews.globetechnology.com

 

February 7, 2002

From clickZ.com:

"You Are What You Type"

First impressions count.  Increasingly, the first impressions organizations and individuals make are by email and on the Web...

http://www.clickz.com

 

February 4, 2002

From clickZ.com:

"Bloodletting and Why Testing Can Be Unscientific"

Persuading is influencing opinions or affecting attitudes by means of communication.  It means not only informing but also providing new information to the readers so they can make decisions...

http://www.clickz.com

 

 

 

About Webstore

Management

 

February 27, 2002

From Ipsos-Reid:

"The Little Internet Fact Book"

The role and growth of the online world in the U.S. and around the world...

http://www.angusreid.com

 

February 22, 2002

From E-Commerce Times:

"U.S. E-Commerce Tops $32B in 2001"

Retailers are becoming increasingly savvy about multichannel marketing and selling, and consumers are switching between the Internet, retail stores and catalogs without a second thought.

http://www.ecommercetimes.com

 

February 21, 2002

From clickZ.com:

"Simple English on the Web"

If your reader requires a slang dictionary to wade through your content, chances are you won't have many readers...

http://www.clickz.com

 

February 20, 2002

From E-Commerce Times:

"Online Shopping Settles into Sensible Routine"

Shoppers turn to the Internet to research features and prices for products that they buy either online or in stores...

http://www.ecommercetimes.com

 

February 15, 2002

From the Gartner Group:

"Retailers: You Bought the Web Site, Now Sell the Dream"

Retailers must identify and communicate their core value propositions to their customers when developing multichannel strategies...

http://www4.gartner.com

 

February 13, 2002

From E-Commerce Times:

"E-Commerce To Top $1 Trillion in 2002"

By the end of 2002, more than 600 million people worldwide will have access to the Web...

http://www.ecommercetimes.com

 

February 11, 2002 

From E-Commerce Times:

"Seven Ways To Close the Gap Between Brick and Click"

Seamless integration between online and offline channels is the Holy Grail of brick-and-click retailing...

http://www.ecommercetimes.com

 

February 2002

From Strategy+Business:

"Why Bricks Dominate the Clicks"

The most significant benefit traditional retailers gain from e-commerce is the ability to use their Web sites to manage inventory better and facilitate faster turnover of products...

http://www.strategy-business.com

 

February 7, 2002

From Jupiter Media Metrix:

"Consumers Want Beefed-Up Online Authentication Measures"

Evolving online demographics mean a simplified log-in process will become a much more important factor for merchants and financial institutions over the next five years...

http://www.jmm.com

 

February 6, 2002

From ABC News:

"A Nation of Surfers"

143 million Americans were online as of last September.  That represents a nearly 23 percent increase over the 116.5 million found to be online in August 2000...

http://abcnews.go.com

 

February 6, 2002

From E-Commerce Times:

"Convenience Versus Cost"

Time is money, so a site that saves people time need not save them money, too.  There is room for sites that focus on just one or the other...

http://www.ecommercetimes.com

 

February 6, 2002

From clickZ.com:

"Internet Lessons for Small Businesses"

The digital divide between businesses that use the Net effectively and those that don't will only grow...

http://www.clickz.com

 

February 6, 2002

From ABC News:

"Protecting Internet Rights"

Not taking the time to firmly establish legal ownership of Web assets is the biggest mistake online companies make...

http://abcnews.go.com

 

February 5, 2002

From E-Commerce Times:

"Better Business Bureau Debuts Privacy Site"

Nearly 9 in 10 consumers would be more confident making an online purchase from a company that displays a BBBOnline Privacy or Reliability Seal than from a company that does not...

http://www.ecommercetimes.com

 

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