February
26, 2009
From
MarketingVOX:
"Optimizing
Business Listings in Local Search"
Search
engines have become the primary resource for seeking local services...
http://www.marketingvox.com
February
26, 2009
From
ClickZ.com:
"Double
Opt-In, Redux"
Examples
of double opt-in to illustrate best and worst practices - and lessons
learned...
http://www.clickz.com
February
25, 2009
From CNN
Money:
"Web
Hosting 101:
What to Look For"
Hosting
experts say good support is the most crucial issue for a small business
owner...
http://money.cnn.com
February
25, 2009
From
E-Commerce Times:
"Telltale
Signs of E-Commerce Fraud"
To
identify e-commerce fraud, here are three red flags that all businesses
should be aware of...
http://www.ecommercetimes.com
February
24, 2009
From
InternetRetailer.com:
"Small
Businesses Have Yet to Adapt to Consumers' Search Habits"
44%
of the business owners say they don't have a web site, and 51% of those
who do have a site describe it as fair or poor at acquiring new
customers...
http://www.internetretailer.com
February
23, 2009
From
E-Commerce Times:
"How
to Build a Small-Business Web Site: Outsource or DIY?"
Hosting
your infrastructure is only a part of the many outsourcing options for
small businesses...
http://www.technewsworld.com
February
23, 2009
From
ClickZ.com:
"E-mail:
Evaluating Dedicated vs. Shared IP Addresses"
Whether
you've got a dedicated IP address or are sharing one, always adhere to
opt-in and other e-mail standards and best practices. That's the
best way to protect against deliverability issues...
http://www.clickz.com
February
21, 2009
From
InternetRetailer.com:
"E-Retailers
Review One-Third of Orders Manually to Fight Fraud"
Attempting
to validate an order by contacting the customer directly is standard
practice at 70% of all merchants in the survey and at 82% of the large
merchants...
http://www.internetretailer.com
February
20, 2009
From
InternetRetailer.com:
"Online
Sales Eke Out 2% Growth in January"
48%
of online sales took place at sites operated by multi-channel merchants
versus web-only merchants...
http://www.internetretailer.com
February
19, 2009
From
InternetRetailer.com:
"Web
Sales Will Keep Taking Larger Share of Retail Pie"
Online
retail sales will grow 11% this year to $156.1 billion, representing 6% of
total retail sales...
http://www.internetretailer.com
February
18, 2009
From
E-Commerce News:
"Search
Sites Push Canonical Tag to Sweep Up Link Clutter"
Specialized
canonical tags will help search engines do a better job of indexing Web
sites that have duplicate URLs that all point to the same content...
http://www.ecommercetimes.com
February
18, 2009
From
eMarketer:
"Coupon
Sites Grow at a Fast Clip"
Coupon
sites were the fastest-growing online category in November 2008, up 32%
from October to 35.6 million visitors...
http://www.emarketer.com
February
17, 2009
From
MarketingProfs.com:
"How
to Fix a Leaky Web Site"
Six
tips to help you plug leaks and optimize your Web site for more leads and
sales...
http://www.marketingprofs.com
February
16, 2009
From
MarketingProfs.com:
"Code
Blue: A First Aid Kit to Revive a Failing PPC Campaign"
Create
a specific, compelling call to action by preparing the searcher for the
end conversion...
http://www.marketingprofs.com
February
13, 2009
From
eMarketer:
"Who's
Online?"
The
US Internet population will grow to nearly 200 million users this year...
http://www.emarketer.com
February
12, 2009
From
Search Engine Watch:
"Give
SEO Time!"
There
are only 10 top positions in the search engines. Chances are, many
of those in the top 10 have been doing SEO for a while. To compete
with them, you'll have to do it for a while, too...
http://searchenginewatch.com
February
12, 2009
From
InternetRetailer.com:
"Afraid
of Fraud, 30% of U.S. E-Retailers Block Orders from Some Countries"
Merchants
report that 4% of international orders turn out to be fraudulent - 3.6
times the domestic rate of 1.1%...
http://www.internetretailer.com
February
11, 2009
From
Search Engine Watch:
"Five
Methods to Build Links"
Set
a goal to start placing one or two links back to your site per day.
In time, you'll start seeing your rankings rise and the traffic to your
site increase...
http://searchenginewatch.com
February
10, 2009
From
Search Engine Watch:
"How
Strong Is Your Search?"
Slice
up categories and product types. This allows for an appropriate A/B
testing model and can offer clarity between templates and content-specific
data sets...
http://searchenginewatch.com
February
10, 2009
From
ClickZ.com:
"Reporting
and Analysis:
Understanding
the Difference"
While
it's important to understand how they did, too many companies stop there
and don't seek out data to assess: What can they do?
http://www.clickz.com
February
4, 2009
From
InternetRetailer.com:
"Online
Retail Sales to Grow 11% This Year to $156 Billion"
Consumers
will still continue to shift their wallet share to the web channel, both
because it continues to be a channel of convenience and because it is a
channel where consumers are mostly likely to find favorable pricing...
http://www.internetretailer.com
February
4, 2009
From
E-Commerce Times:
"What
Keeps Customers Up at Night"
In
the past few years, every type of business has been using the Internet and
is using e-commerce to kind of drive their business...
http://www.ecommercetimes.com
February
4, 2009
From
ClickZ.com:
"Maximize
Survey Effectiveness"
Be
careful of your language and question style. It's easy to slip into
your own business terminology or market-speak. Your users probably won't
understand either one...
http://www.clickz.com
February
4, 2009
From
Search Engine Watch:
"Using
Search to Help You with Search Engine Optimization"
Depending
on your industry, certain trade journals or directories may be popular
sites. These sites usually rank well in the search results for many of
the generic keywords that describe your industry. Just make sure the
site is trusted...
http://searchenginewatch.com
February
3, 2009
From
Search Engine Watch:
"Is
Your Landing Page Relevant?"
Structure
page titles, header tags, or called out content (think bulleted lists) to
include the search phrase you're targeting. Let searchers make an immediate
connection between what they're looking for and what you're offering...
http://searchenginewatch.com
February
3, 2009
From
InternetRetailer.com:
"E-Commerce
Sales Grew 6% in 2008 Despite Holiday Season Drop"
Web
users conducted some 137 billion searches on the top five U.S. search
engines in 2008, a 21% increase over 2007...
http://www.internetretailer.com
February
3, 2009
From
ClickZ.com:
"Bye-Bye
E-Mail?"
The
days of standalone e-mails, with no integration or support for other
channels, are over. Mobile e-mail, social e-mail, and integrated
e-mail rule...
http://www.clickz.com
February
2, 2009
From
InternetRetailer.com:
"The
Worse Things Get, The More Some Consumers Will Shop Online"
68%
of recession shoppers and 79% of weekly web shoppers say they have
purchased something online they wouldn't have otherwise because of a
coupon or discount...
http://www.internetretailer.com