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About
Advertising
and Promotion
February
29, 2008
From
MarketingProfs.com:
"Permission
Email Marketing: Clarity and Confidence"
A
percentage of your prospects and even your customers will decline your communications.
Learn to accept rejection, and instead focus your efforts on
those who have voluntarily said yes...
http://www.marketingprofs.com
February
28, 2008
From
ClickZ.com:
"Recession-Proof
Your Marketing"
Seven
ways marketers can accentuate the positive in tough economic times...
http://www.clickz.com
February
27, 2008
From
ClickZ.com:
"Social
Media Metrics"
Tips
for launching and measuring a social media marketing campaign...
http://www.clickz.com
February
27, 2008
From
ClickZ.com:
"Even
the Pros Get It Wrong"
Nine
egregious errors in a single e-mail promotion...
http://www.clickz.com
February
25, 2008
From
ClickZ.com:
"E-mail
Copy Tips from a Great E-mail Copywriter"
No
matter what the medium, you should have a voice that you use to speak to
your audience and keep it consistent throughout the relationship...
http://www.clickz.com
February
21, 2008
From
E-Commerce Times:
"E-Mail
Marketing Grows Up"
Effective
multivariable e-mail marketing allows companies to further customize
around the e-mail's look-and-feel including font size and layout,
language, and what content is provided...
http://www.ecommercetimes.com
February
19, 2008
From
MarketingProfs.com:
"Permission Email Marketing:
Consent and Choice"
When
offering permission and communications choices, you offer preferences; so
present only the options that you can successfully fulfill...
http://www.marketingprofs.com
February
13, 2008
From
ClickZ.com:
"Behavioral
Targeting:
Paving the Way to Integrated Marketing"
Behavioral
targeting not only captures consumers' actions online but also helps
traditional marketers understand market conditions almost in real time...
http://www.clickz.com
February
12, 2008
From
iMarketing News:
"Using
E-Mail to Drive ROI from Seasonal Campaigns"
Whether
you deliver seasonal messages as standalone e-mails, within branded
newsletters or as cross and up-sell components of transactional
notifications, the chance to increase conversions goes up with seasonally
themed ads...
http://www.dmnews.com
February
8, 2008
From
Knowledge@Wharton:
"If
Online Marketing Is the Future, Why Are Some CMOs Stuck in the Past?"
In
terms of the sheer amount of time most consumers are spending online and
the amount of dollars being spent to reach them, spending on Internet
marketing is still probably way under what it should be...
http://knowledge.wharton.upenn.edu
February
8, 2008
From
eMarketer:
"Why
Online Display Ads Still Matter"
Despite
the ongoing dominance of paid search, and the rise of rich media and video
ads in online ad spending, display ads still account for about one-fifth
of all online ad spending...
http://www.emarketer.com
February
6, 2008
From
iMarketing News:
"The
7 Rules of E-Mail Marketing"
Recipients
will not scroll through lengthy adjective-laden paragraphs. Give
them one compelling thought with a link to read more...
http://www.dmnews.com
February
5, 2008
From
MarketingProfs.com:
"In
Search, Bigger Is Not Better"
Vertical
search engines provide enhanced services such as editorials, custom blogs,
and banners. Some will even allow marketers to blog on approved
topics, resulting in highly sought-after user-generated content...
http://www.marketingprofs.com
February
4, 2008
From
eMarketer:
"Grabbing
Those Valuable
Search Minutes"
In
2007, paid search advertisers spent $5.07 per hour of consumer search
usage, compared with only 49 cents per hour spent for display advertising
for the time users spent on content sites...
http://www.emarketer.com
February
1, 2008
From
InternetRetailer.com:
"How
Should E-Retailers Behave with Ad Targeting?"
Targeting
makes sense when you use it to target and accelerate brand engagement
based on known behavior with your brand or an attribute of your existing
customer base...
http://www.internetretailer.com
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About
Customer
Service
February
29, 2008
From ClickZ.com:
"How to
Prioritize Your Optimization"
Is
your site heavy on customer-facing errors? As a first order of
business, work to make your site as reliable as the sunrise...
http://www.clickz.com
February
28, 2008
From
E-Commerce Times:
"Secure
E-Commerce From First to Final Click"
61
percent of adult Americans said they were very or extremely concerned
about the privacy of personal information when buying online, an increase
from 47 percent in 2006...
http://www.ecommercetimes.com
February
27, 2008
From
InternetRetailer.com:
"Is
Anybody Out There?"
85%
of online consumers cite the ability to contact a business as the most
important aspect of using a company's web site...
http://www.internetretailer.com
February
25, 2008
From
InternetRetailer.com:
"Since
Talk's Not Cheap, Retailers Must Know When to Offer Online Chat"
Once
engaged, customers will stay on a while - chats averaged 8.11 minutes in a
mystery shopper survey last fall - and, to keep costs in check, agents
have to learn how to gently say goodbye...
http://www.internetretailer.com
February
22, 2008
From
ClickZ.com:
"Error
Page Best Practices"
Remember,
user-generated errors are only errors because the system didn't expect the
users to do what they did. Don't blame users. Instead, gently tell
them what's needed for input....
http://www.clickz.com
February
18, 2008
From
Marketing Charts:
"Retailers
Have Multichannel Skills But Need Help Integrating Channels"
To
be successful, retailers need to merge and synchronize all channels in
terms of consistent brand message, timing, creativity of promotions,
loyalty programs, and fulfillment...
http://www.marketingcharts.com
February
18, 2008
From
Internet News:
"E-Commerce
Conundrum"
Retailers
know that even though their sites are safe, you're never going to be able
to convince 100 percent of consumers. So it makes more sense for
retailers to integrate new payment options for shoppers...
http://www.internetnews.com
February
15, 2008
From
ClickZ.com:
"Local
Searchers Hunt for Ideas, Not Categories"
People
from different age groups and regions of the country searching for the
same thing will undoubtedly use different search terms. This
highlights the importance of well-structured, organized content...
http://www.clickz.com
February
15, 2008
From
eMarketer:
"Online
Buyers Seek Out User Reviews"
Nearly
nine out of 10 US online buyers read customer reviews at least some of the
time before making a purchase...
http://www.emarketer.com
February
7, 2008
From
ClickZ.com:
"Recession
Proof: How to Help Your Customer During a Downturn"
The
best indicator you have about changes in your business and perhaps the
economy as a whole is site analytics...
http://www.clickz.com
February
7, 2008
From
InternetRetailer.com:
"More
Sites Plan to Add Zoom, Spin and Other Rich Internet Features in
2008"
The
leading enhancements planned for 2008 are alternative views, user
ratings and reviews, video, blogs and 360-degree spin...
http://www.internetretailer.com
February
4, 2008
From
MarketingVOX:
"Online
Shoppers Expect More, Retailers Get One Chance to Impress"
Consumers
do not differentiate among channels. Nearly 40 percent said a
frustrating online experience would make them less likely to shop at that retailer's
physical store, and a frustrating shopping experience online negatively
impacts their overall opinion of the retailer/brand...
http://www.marketingvox.com
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About
Webstore
Management
February
27, 2008
From
ClickZ.com:
"Content
Optimization"
Content
optimization is about prominently incorporating targeted keywords and
keyword phrases into the copy on each page to appeal to prospects
searching for your goods and services...
http://www.clickz.com
February
27, 2008
From the
Center for the Digital Future:
"2008
Digital Future Report"
Sixty
percent of Internet users age 18 and older bought online and spent under
$100 a month, a large increase over 2006...
http://www.digitalcenter.org
February
26, 2008
From E-Commerce
Times:
"SEO:
Five Easy Pieces"
An
easy-to-follow guide to achieving top search engine rankings...
http://www.ecommercetimes.com
February
26, 2008
From
MarketingProfs.com:
"The
6 Sneaky SEO Techniques Marketers Should Avoid"
Avoid
SEO practices that rely on tricking search engines and distorting search
results...
http://www.marketingprofs.com
February
26, 2008
From
eMarketer:
"Pizza
Joints Profit From Web Sales"
Average
online pizza order is $6 to $9 higher than the average telephone order...
http://www.emarketer.com
February
25, 2008
From
E-Commerce Times:
"Practicing
Safe E-Commerce"
Trusting
the store clerk is much like trusting a Web site SSL certificate.
Neither assures you that the person or system is trustworthy, only who
they represent...
http://www.ecommercetimes.com
February
22, 2008
From
eMarketer:
"US
Retail E-Commerce Set for Growth"
Slower
e-commerce sales growth is the inevitable result of a maturing sales
channel, not a sign of consumer disenchantment with online shopping...
http://www.emarketer.com
February
21, 2008
From
InternetRetailer.com:
"U.S.
E-Commerce Sales Grew 19% in 2007"
E-commerce
sales grew 19% in 2007 to $136.4 billion, while overall retail sales grew
by only 4%, the U.S. Commerce Department reports...
http://www.internetretailer.com
February
21, 2008
From
ClickZ.com:
"The
Online Dollar Store"
Take
a look at your business and think about a $1 menu. What would that
look like if you could deliver it? How would you need to change your infrastructure
to make it happen, and how would it impact your business?
http://www.clickz.com
February
20, 2008
From
eMarketer:
"Online
Buying Grows,
But How Much?"
More
than three-quarters of online buying US consumers had broadband, while
little more than one-half of non-buyers did...
http://www.emarketer.com
February
20, 2008
From
E-Commerce Times:
"Customer
Satisfaction With E-Tail Outpacing Brick-and-Mortar"
Online
commerce delivers convenience that is unparalleled in the offline world,
and service quality and consistency are better because there is no unknown
factor of a sales associate...
http://www.ecommercetimes.com
February
19, 2008
From IDC:
"Online
Consumers Spend Almost Twice as Much Time Using the Internet as
Watching
TV"
The
Internet is the medium on which online users spend the most time - 32.7
hours per week...
http://www.idc.com
February
15, 2008
From
Internet News:
"For
e-Tailers, It's a Wide,
Wide Web"
Today's
consumers have become increasingly savvy in their approach to online
shopping, discovering new sources of product, pricing and information...
http://www.internetnews.com
February
15, 2008
From
InternetRetailer.com:
"Online
Valentine's Day Spending Is Up 8.5%"
Internet
shoppers spent an average of $142.70 from February 1-11, the prime online
shopping days leading up to Valentine's Day...
http://www.internetretailer.com
February
14, 2008
From
ClickZ.com:
"Love
Is in the Air.
Will Sales Follow?"
Your
site and landing pages must support the multistep purchase process.
Your offering, Web promotions, and back-end support must be flexible
enough to deal with the adding and dropping of seasonal programs on a
timely basis...
http://www.clickz.com
February
12, 2008
From
InternetRetailer.com::
"Men
Are More Likely Than Women to Use Internet for Valentine's Day
Shopping"
Retailers
should understand the potential link between online research and in-store
purchases, even for a simple item like Valentine's Day candy...
http://www.internetretailer.com
February
11, 2008
From
E-Commerce Times:
"Fulfillment:
The Unexpected Key to Successful E-Commerce"
To
compete effectively, e-commerce must figure out how to transform the
distribution function from a cost center into a competitive asset...
http://www.ecommercetimes.com
February
6, 2008
From
ClickZ.com:
"Adapting
to Consumer-Controlled Surveillance"
In
our sometime irrational exuberance over the benefits and wonders of
conversation, brands are blind to what it truly means for consumers to be constantly
watching, monitoring, evaluating, and talking about us...
http://www.clickz.com
February
5, 2008
From E-Commerce
Times:
"Wading
Into the M-Commerce Waters"
A
credit card is nothing but a card, but phones can receive text messages,
tones, even short videos from marketers trying to encourage the customer
to buy something...
http://www.ecommercetimes.com
February
4, 2008
From The
New York Times:
"Baby
Essentials Succeed Where Pet Food Failed"
Selling
bulky commodity items at prices low enough to compete with grocery stores,
and shipping them for free to consumers is being revived successfully in
at least one category, baby supplies...
http://www.nytimes.com
February
4, 2008
From
ClickZ.com:
"Balancing
Aesthetics, SEO in Web Site Development"
Be
selective in your keywords. By choosing narrowly focused terms, you
shouldn't need to request many tweaks to the design or structure to fit
stuff in...
http://www.clickz.com
February
2, 2008
From
eMarketer:
"World's
Web Users Are Shopping Online"
More
than four out of 10 online buyers worldwide had purchased books from a Web
merchant within the past three months. Clothing was the next most
popular online purchasing category...
http://www.emarketer.com
February
1, 2008
From
ClickZ.com:
"The
Average Conversion Rate:
Is
It a Myth?"
Too
many online marketers are spending too much money and time throwing too
much unqualified traffic at their sites, then tweaking their traffic
quality trying to reach the 2 to 3 percent mythical conversion rate...
http://www.clickz.com
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