From
ClickZ.com:
"How
to Prioritize Your Optimization"
Is
your site heavy on customer-facing errors? As a first order of
business, work to make your site as reliable as the sunrise...
http://www.clickz.com
February
28, 2007
From
InternetRetailer.com:
"Health
Care E-Commerce Nothing to Sneeze At"
18.3
million U.S. adults purchased health-related products online in 2006...
http://www.internetretailer.com
February
28, 2007
From
ClickZ.com:
"DIY
SEO"
Reduced
to its simplest form, SEO is a four-step process...
http://www.clickz.com
February
27, 2007
From
ClickZ.com:
"Tangible
Technologies and Analytic Widgets"
If
everyone's more aware of your site's performance, not only will everyone
be focused on results but ideas and true innovation may also flow a little
faster...
http://www.clickz.com
February
26, 2007
From
ClickZ.com:
"Seven
Tips for Effective Landing Pages"
If
the landing page doesn't carry the reader through to the goal, it's
pointless...
http://www.clickz.com
February
25, 2008
From
E-Commerce Times:
"SEO:
Five Easy Pieces"
February
23, 2007
From
eMarketer.com:
"Retail
E-Commerce Sales Booming"
Retail
e-commerce sales for Q4 2006 exceeded expectations by increasing 25% over
the same quarter a year ago, the biggest jump in Q4 sales since 2002 and
additional evidence that the Internet channel is stealing sales away from
retail stores...
http://www.emarketer.com
February
23, 2007
From
ClickZ.com:
"Creating
an Effective Home Page"
In
general, a home page should answer five questions...
http://www.clickz.com
February
22, 2007
From
ClickZ.com:
"Delivering
Automated Transactional E-mail"
Having
many different systems sending e-mail from different sources and with
different configurations is a substantial management headache...
http://www.clickz.com
February
20, 2007
From
E-Commerce Times:
"Minding
the Gap Between Click and Conversion"
Include
a segmentation step early in the sales funnel, typically on the first page
of your path...
http://www.ecommercetimes.com
February
19, 2007
From
E-Commerce Times:
"Can
Comparison Shopping Tools Be Trusted?"
Investigating
a comparison shopping site for credible objectivity can be an exhausting
exercise...
http://www.ecommercetimes.com
February
16, 2007
From
InternetRetailer.com:
"Site
Search as Content Management Tool"
Use
site search to build brand-specific pages and keep them accurately
updated...
http://www.internetretailer.com
February
16, 2007
From
ClickZ.com:
"We
Tried That Already"
With
over 1,500 factors contributing to the successful completion of a single
linear conversion funnel, it's easy to "try" to optimize the
conversion leak and still miss the mark...
http://www.clickz.com
February
15, 2007
From
iMarketing News:
"How
to Launch a Product With the Web"
The
linchpin of any launch is your landing page, or the Web page you're
driving traffic to. This is where you'll make the best sales pitch
to your online audience...
http://www.dmnews.com
February
13, 2007
From
ClickZ.com:
"How
Would You Explain Web Analytics?"
Marketers
care about Web analytics, they just don't understand it. Five tips
for explaining it to non-techies...
http://www.clickz.com
February
12, 2007
From
iMarketing News:
"Essential
Guide to Multichannel Retail"
If
a merchant's database and back-end operations aren't working efficiently,
consumers will quickly lose any interest in that brand message...
http://www.dmnews.com
February
9, 2007
From
InternetRetailer.com:
"Powerful
Site Search Can Hurt Natural Web Search Rankings"
A
search engine spider arriving at your site won't use your site search, and
if the spider has no other way to access your product content, your
product content won't be crawled and indexed...
http://www.internetretailer.com
February
6, 2007
From
ClickZ.com:
"How
to Define and Measure Loyalty"
Metrics
such as propensity to return and propensity to recommend have been
demonstrated to be strong predictors of loyalty and customer lifetime
value...
http://www.clickz.com
February
2, 2007
From
MarketingProfs.com:
"Three
Ways to Score With Search Engines"
As
you determine page titles and meta tags, don't get carried away with long
descriptions, otherwise search engines think they're spam...
http://www.marketingprofs.com
February
1, 2007
From
ClickZ.com:
"Seven
Ideas to Ignite Online Sales"
Actively
strengthen relationships with new customers acquired over the holidays,
blow out leftover and excess inventory, and create excitement for the next
season...
http://www.clickz.com