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About
Advertising
and Promotion
February
27, 2006
From DM
News:
"Internet
Sales in 5 Easy Steps"
If
your e-mails are perceived as a timely and sincere offering to help the
recipient in some way, your sales message is far more likely to be read
and responded to...
http://www.dmnews.com
February
27, 2006
From
ClickZ.com:
"What
to Test - and What Not to Test"
Don't
use the same exact subject line each time, which you do want to do with
the sender line...
http://www.clickz.com
February
22, 2006
From
ClickZ.com:
"Keywords
Have Value at Any Rank"
Keyword
campaigns succeed at any level if marketers understand how a rank's
behavior fits with strategic goals...
http://www.clickz.com
February
20, 2006
From
InternetRetailer.com:
"Some
Retailers Over-Relying on Internet Search"
Three
years ago, Internet search was a good value for any retail category, but now it's not always the value it was...
http://www.internetretailer.com
February
16, 2006
From
ClickZ.com:
"Advertising
in My Online Neighborhood"
Assess
whether your product offering serves a niche market for which an online
presence could expand your market coverage beyond your immediate local
community...
http://www.clickz.com
February
15, 2006
From
eMarketer:
"Online
Ads Motivate College Students"
98%
of college students have made a purchase of a product or service online...
http://www.emarketer.com
February
8, 2006
From
E-Commerce Times:
"E-Mail
Marketing Best Practices"
If
you are marketing through e-mail, here are 10 best practices to ensure
maximum results...
http://www.ecommercetimes.com
February
6, 2006
From iMarketing
News:
"Get
Beyond Clicks and Conversions"
Six
elements any good SEM vendor should provide as a strategic partner
interested in your bottom line...
http://www.dmnews.com
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About
Customer
Service
February
27, 2006
From
eMarketer:
"Shoppers
Show Rising Satisfaction with Web Shopping"
Customers'
standards for e-commerce sites continue to rise, which means that online
companies must keep up with both industry leaders and high customer
expectations...
http://www.emarketer.com
February
24, 2006
From
iMarketing News:
"Retailers
Commit to Multichannel Integration"
Without
integration, Web sites cannot maintain real-time inventory, track orders
from when they're placed through to delivery, offer in-store pickup, make relevant suggestions for products based on a customer's history, and
provide security...
http://www.dmnews.com
February
24, 2006
From
ClickZ.com:
"Extending
the Point of Sale Within Multichannel Companies"
Whether
it's post-sales warranties, cross- sells (based on in-store purchases), or
notices to restock replenishable goods, the online channel provides the
ongoing relationship possibilities traditional stores need...
http://www.clickz.com
February
21, 2006
From DM
News:
"E-Commerce
Leads in Customer Satisfaction"
Online
retail is figuring out ways to compensate for being a virtual experience
by providing a lot more information than you'd be able to find in-store...
http://www.dmnews.com
February
17, 2006
From
ClickZ.com:
"Conversion
Funnel Folly"
To
conduct analysis on visitor customer data, you require a very deep
understanding of consumer behavior...
http://www.clickz.com
February
16, 2006
From
E-Commerce Times:
"Why
Your Customers Hate Your Web Site"
Many
businesses make the mistake of hitting the visitor with too much complex
information too soon...
http://www.ecommercetimes.com
February
15, 2006
From
iMarketing News:
"Online:
It's Not Your Mother's Branding Medium"
Digital
technology has given customers access to a plethora of information and
options, making them smarter, more empowered, more demanding and harder to
find...
http://www.dmnews.com
February
13, 2006
From DM
News:
"Outlook
for 2006"
E-commerce
will be more about interactions, not transactions...
http://www.dmnews.com
February
2, 2006
From
eMarketer:
"Online
Retailers Choose Between Everywhere and Nowhere"
Shoppers
expect their favorite retailers to offer a satisfying cross-channel
shopping experience whether it is to browse print catalogs before buying
from e-catalogs, order goods online followed by in-store pickup, or
research online prior to making store purchases...
http://www.emarketer.com
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About
Webstore
Management
February
28, 2006
From
iMarketing News:
"Online
Product Research Drives Offline Purchases"
47
percent of Internet users who researched products online during the 2005
holiday season then bought the same product by
phone, in a physical store
or by mail...
http://www.dmnews.com
February
28, 2006
From
ClickZ.com:
"The
Value of Site-Side Analytics and Optimization"
Even
though a site may receive heavy traffic as a result of online media, most
visitors typically arrive via direct or non- paid search rather than via a
landing page or campaign...
http://www.clickz.com
February
23, 2006
From
InternetRetailer.com:
"Online
Sales Grow 24.6%"
Total
online sales in 2005 shot up to $107 billion, which amounts to 4.3% of all
retail sales...
http://www.internetretailer.com
February
21, 2006
From
ClickZ.com:
"Successfully
Implementing a Web Analytics System"
Successful
system implementation will be determined by whether people use the system
and whether they get any value from it...
http://www.clickz.com
February
20, 2006
From
E-Commerce Times:
"Web
Content Management Tools Help Seal the Deal"
As
content grows increasingly important as a point of differentiation for
online retail, content management requirements make their way to the top
of retailers' agendas...
http://www.ecommercetimes.com
February
17, 2006
From
InternetRetailer.com:
"Firms
Don't Measure the Business Impact of Web Site Design"
Firms
must learn that effective site design is a business
imperative, and the
first step is to close the gap between designers and business leaders...
http://www.internetretailer.com
February
15, 2006
From
ClickZ.com:
"A
Look Behind the Page"
Optimizing
alternative attributes, title tags, and meta tags can help increase your
site's usability and search-referred traffic potential...
http://www.clickz.com
February
14, 2006
From
iMarketing News:
"Competition
Will Carve Into E-Commerce Growth"
When
looking across all of e-commerce, on-time delivery is one of the best
tactics to drive customer retention...
http://www.dmnews.com
February
10, 2006
From
InternetRetailer.com:
"International
Online Orders Pose More Fraud Risk"
Though
international markets represent an attractive opportunity, online
merchants must make sure that their fraud detection and management systems
are robust enough to handle the additional risk involved...
http://www.internetretailer.com
February
9, 2006
From
InternetRetailer.com:
"Dial-up
Times Vary Widely Among Top Retailers"
It
took visitors an average of 56.8 seconds to access a top site using a
modem and dial-up access...
http://www.internetretailer.com
February
8, 2006
From
MarketingProfs.com:
"Does
Your Company Suffer From Short-Visit Syndrome?"
If
visitors to your site don't stick around, they can't request more
information, take the demo, sign up for the newsletter, or do any of the
things the site was designed to make them do...
http://www.marketingprofs.com
February
7, 2006
From
TechWeb News:
"Internet
Expected To Influence Nearly Half Of Total Retail Sales"
This presents an enormous opportunity for retailers that embrace a
well-integrated multi-channel strategy...
http://www.techweb.com
February
6, 2006
From The Globe
and Mail:
"Like
a Car, Your Website Needs a Regular Tune-up"
What
sort of routine maintenance is required? And
where to begin?
http://www.theglobeandmail.com
February
3, 2006
From eMarketer:
"Good
Design, Better Sales"
Information
overload is a consistent problem. Web users were more likely to say
that a site had too many links as opposed to too few links...
http://www.emarketer.com
February
3, 2006
From
ClickZ.com:
"10
E-Business Proverbs for 2006"
Design
and pages should serve a purpose that maps directly back to a visitor's
task, goal, and persona. Designs that balance customer and business
purposes are win-win...
http://www.clickz.com
February
2, 2006
From
E-Commerce Times:
"Holiday
Crush Redux:
E-Tailers Fall in Love With
Valentine's Day"
Valentine's
Day is the second-
biggest holiday season for many retailers...
http://www.ecommercetimes.com
February
1, 2006
From
ClickZ.com:
"Weaving
Relevant Keywords Into Your Site"
By
leading with keywords carefully chosen for specific Web pages, you can
make each site page more relevant for keywords and keyword phrases used in
popular Web searches...
http://www.clickz.com
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