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About
Advertising
and Promotion
February
25, 2005
From
clickZ.com:
"Research
Supports Aggressive SEM and SEO"
Approximately
90 percent of search conversions occur offline...
http://www.clickz.com
February
24, 2005
From DM
News:
"Study
Questions Monday as Best E-Mail Day"
The
notion of a universal "best day to send e-mail" is a myth...
http://www.dmnews.com
February
23, 2005
From
iMarketing News:
"The
New Rules of E-Mail Marketing"
Five
ways savvy marketers are changing their approach...
http://www.dmnews.com
February
23, 2005
From
clickZ.com:
"E-Mail
Quality Assurance"
Two
tips on how to assure your e-mail looks good across multiple platforms...
http://www.clickz.com
February
22, 2005
From DM
News:
"Search
Marketing: An Inexact Science"
As
an advertiser, you need to understand what is going on inside the
searcher's head...
http://www.dmnews.com
February
16, 2005
From
MarketingProfs.com:
"Email
Marketing: The First 48 Hours Are Critical"
Over
80% of emails that were opened were opened within 48 hours after
delivery...
http://www.marketingprofs.com
February
15, 2005
From
Search Engine Watch:
"Local
Search Marketing Tactics"
Advertisers
can reach local searchers in three different ways...
http://searchenginewatch.com
February
9, 2005
From
clickZ.com:
"Proofreading
Isn't Enough"
E-mail
quality assurance has several aspects...
http://www.clickz.com
February
4, 2005
From
eMarketer:
"Online
Advertising: Looking Back and Ahead"
In
2005 online ad spending will rise to $11.5 billion, or 4.1% of total media
ad spending ...
http://www.emarketer.com
February
2, 2005
From
eMarketer:
"Why
Consumers Click Paid Search Ads"
Relevancy
is key...
http://www.emarketer.com
February
1, 2005
From
clickZ.com:
"Retailers'
2005 Online Advertising Outlook"
Content
drives higher customer lifetime value and increases average order size
more than anything else. Driving traffic and conversions from paid
advertising content is a natural transition...
http://www.clickz.com
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About
Customer
Service
February
28, 2005
From the
New York Times:
"Online
Retailers Pursue Teenagers"
Approach
teenagers in a way that reflects the shifting and sometimes contradictory
signals of this group...
http://www.nytimes.com
February
14, 2005
From the
New York Times:
"Simplifying
Web Checkouts"
Let
customers use a single page for all shipping and billing information...
http://www.nytimes.com
February
11, 2005
From
E-Commerce Times:
"To
Pop-Up, or Not To Pop-Up, That Is the Question"
Use
link-based pop-ups to answer customer questions without taking them out of
their current account management, product configuration, shopping cart or
checkout process...
http://www.ecommercetimes.com
February
10, 2005
From
clickZ.com:
"Back
to E-Mail Basics"
Consumers
expect the basics: to be greeted warmly, asked about their opinion, and
thanked...
http://www.clickz.com
February
3, 2005
From
clickZ.com:
"Stretch
Behavioral Targeting to the Site Experience"
Dynamically
tailor site navigation and layout to reflect the type of users who visit
sites...
http://www.clickz.com
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About
Webstore
Management
February
28, 2005
From DM
News:
"10
Ways to Suck Up Web Orders Quicker Than a Super Vacuum"
Always
deliver good, valuable content to visitors...
http://www.dmnews.com
February
25, 2005
From
Nielsen//NetRatings:
"Search:
Bigger Isn't Always Better"
Understand
which search engines are most successful in which categories... http://www.nielsen-netratings.com
February
21, 2005
From
MarketingProfs.com:
"The
Web: Just a Piece of the Branding Strategy"
Make
sure your Web site uses compelling text...
http://www.marketingprofs.com
February
18, 2005
From
InternetRetailer.com:
"Online
Apparel Retailing Needs Smart Inventory Management"
Give
good information and manage expectations...
http://www.internetretailer.com
February
17, 2005
From
clickZ.com:
"Consumers
Search Before Buying Online"
Most
users complete product-related searches weeks ahead of their actual
purchases, with a greater reliance on general searches...
http://www.clickz.com
February
14, 2005
From
clickZ.com:
"SEM
and Site Usability"
Understand
the difference between search friendliness and search-engine friendliness...
http://www.clickz.com
February
11, 2005
From
clickZ.com:
"Don't
Launch That New Web Site Yet!"
Launching
a redesigned Web site without a specific search engine optimization plan
can be disastrous...
http://www.clickz.com
February
8, 2005
From
eMarketer:
"Young
Consumers Face Purchase Barriers Online"
8
to 21 year-olds do 16% of their annual spending online...
http://www.emarketer.com
February
8, 2005
From
MarketingProfs.com:
"The
Billion-Dollar Question: The Impact of Web Site Performance on
E-Commerce"
The
wait for a page to load becomes frustrating for most Internet users after
about four seconds...
http://www.marketingprofs.com
February
7, 2005
From
iMarketing News:
"Golden
Child Adds More Luster"
Retailers
that have invested to fully connect merchandising and service across
channels will continue to reap the benefits of these decisions...
http://www.dmnews.com
February
4, 2005
From The
Globe and Mail:
"Firms
Missing Bullseye with Websites"
If
content is outdated or the format and style are inconsistent, it sends a
message to potential customers that they can't trust the information on
the site...
http://www.globetechnology.com
February
2, 2005
From
InternetRetailer.com:
"Online
Sales Start Year with a Bang"
Online
retail sales for the week ending January 9 reached $1.4 billion, up 23%
over the corresponding week a year ago...
http://www.internetretailer.com
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