February 25, 2004

From MarketingProfs.com:

"Using Email Newsletters as Sales Tools"

Generate content that will motivate prospects to open, read, and respond...

http://www.marketingprofs.com

February 20, 2004

From InternetRetailer.com:

"Retailers Often Lax in Marketing to Multi-Channel Shoppers"

Many retailers don't understand the impact multi-channel customers have on overall profits...

http://www.internetretailer.com

February 16, 2004

From the New York Times:

"New Source of Online Ad Revenue"

Can small businesses be persuaded to pay for online advertising even if they do not sell their products or services on the Web?

http://www.nytimes.com

February 26, 2004

From Forrester Research:

"Weave Search Into The Browsing Experience"

Design interfaces that let people use search functionality interchangeably with browsing...

http://www.forrester.com

February 23, 2004

From clickZ.com:

"Sell the Information-Gatherers"

Provide an easy way for people to "pick" your information as they go through the searching and buying decision process...

http://www.clickz.com

February 20, 2004

From clickZ.com:

"E-tailers Earn High Satisfaction Scores"

Adding features and functions only matter if and when these are things that customers care about and contribute to creating the total experience they want and expect...

http://www.clickz.com

February 12, 2004

From clickZ.com:

"Hey E-Tailers, Wake Up!"

Construct e-mail customer communications that are truly contextual...

http://www.clickz.com

February 11, 2004

From RightNow.com:

"Multi-Channel Service:  Boosting Customer Value and Loyalty"

Customers have made it abundantly clear that they value companies that solve their problems quickly and without undue hassle...

http://www.rightnow.com

February 9, 2004

From clickZ.com:

"Just Who's in Control Here?"

Increasingly more consumers are now in total control of their information, programming, and advertising...

http://www.clickz.com

February 6, 2004

From clickZ.com:

"Online, We're All Introverts"

Correctly anticipate and answer visitors' questions and prevent frustration. This will create a spike in your conversion rate...

http://www.clickz.com

February 5, 2004

From E-Commerce Times:

"Saving Your Web Site from the Search Abyss"

Develop a search strategy based on how many different ways your customers are going to search for you...

http://www.ecommercetimes.com

February 5, 2004

From clickZ.com:

"Happy Customers Equal Cheaper Customers"

Customers will choose the easiest, fastest site over the sexiest...

http://www.clickz.com

February 3, 2004

From Internet News:

"Merchants Need Some Timely Improvements"

Average response and fulfillment times of online merchants in 15 consumer categories...

http://www.internetnews.com

From clickZ.com:

"What Does Conversion Rate Really Measure"

From eMarketer:

"Retail E-Mail Recipients Are Valuable Customers"

94% of US adults who have received a permission-based e-mail or who have subscribed to one in the past three months have made a purchase from the retailer...

http://www.emarketer.com

February 27, 2004

From InternetRetailer.com:

"Whitewashing the Internet"

Color plays a role in how consumers react to displays...

http://www.internetretailer.com

February 24, 2004

From eMarketer:

"Nearly 40% of US is Searching Online"

Users look for relevant information from a search engine.  Design and branding are not important...

http://www.emarketer.com

February 19, 2004

From clickZ.com:

"Think Like a Multichannel Company"

Web sites can easily be a self-service agent for stock availability...

http://www.clickz.com

February 18, 2004

From MarketingProfs.com:

"What Makes for a Great Web Site?"

What makes a great Web site is focus and clarity of purpose...

http://www.marketingprofs.com

February 18, 2004

From InternetRetailer.com:

"Get Ready for Phase 4 of Online Retailing"

In phase four, the long-term success of a web site is based on the retailer's ability to have long-term loyal customers...

http://www.internetretailer.com

February 17, 2004

From clickZ.com:

"Raw Data to Strategic Wisdom

(While You Wait)"

The exit ratio - an instant read of a page's effectiveness at holding onto visitors...

http://www.clickz.com

February 13, 2004

From clickZ.com:

"Content, Copy, Language, and Prepurchase Behavior"

Do you target your customers with language that inflames their minds and opens their hearts to what you offer?

http://www.clickz.com

February 12, 2004

From PR Newswire:

"Local Search Now 25% of Internet Commercial Activity"

Significant usage of search engines by online buyers for finding local business information...

http://www.prnewswire.com

February 10, 2004

From MarketingProfs.com:

"10 Steps to Measuring Web Site Success"

Once you have decided what's important and how to measure it, you have to decide what you're going to do about the results...

http://www.marketingprofs.com

February 9, 2004

From eMarketer:

"Multi-Channel Shoppers Made Most of 2003 Holiday Season"

65% of US consumers were multi-channel shoppers over the 2003 holiday season...

http://www.emarketer.com

February 5, 2004

From InternetRetailer.com:

"E-Retailing's Emerging Standard Practices"

Consumers have learned where to look for key information, promotions and cross-channel conveniences...

http://www.internetretailer.com

February 4, 2004

From InternetRetailer.com:

"Online Retailers Getting a Better Handle on Credit Card Fraud"

64% of respondents reported a chargeback rate of less than 0.35%...

http://www.internetretailer.com

February 2, 2004

From E-Commerce Times:

"Online Retailers Get Head Start for 2004 Holidays"

There is now widespread recognition that the Internet is not just an isolated branch of operations, but rather a key part of overall strategy...

http://www.ecommercetimes.com