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About
Advertising
and Promotion
February
25, 2003
From
eMarketer:
"Smart
Search Engine Tactics"
Search
engine marketing comes in three basic forms, two of which are pure ad
vehicles...
http://www.emarketer.com
February
24, 2003
From
MarketingProfs.com:
"Email
101: How to Market Effectively"
Make
sure the call to action link is positioned within the first paragraph of
the message...
http://www.marketingprofs.com
February
19, 2003
From DM
News:
"E-Newsletters:
Your Relationship and Sales-Building Tool"
Give
people something of value.
Then they just might start to remember you,
like you, trust you and do business with you...
http://www.dmnews.com
February
17, 2003
From
MarketingProfs.com:
"After
the Banner: What's Up Next?"
For
online advertising to succeed, it must either present an experience that
people will want to spend time with or a service that people can use...
http://www.marketingprofs.com
February
11, 2003
From the
New York Times:
"Marketers
Shift Tactics on Web Ads"
To
attract customers, apply the increasingly important dictum of online
advertising: make yourself useful...
http://www.nytimes.com
February
7, 2003
From
MarketingProfs.com:
"Why
Customer Feedback Should Drive Your Marketing Communications"
Ask
for feedback from unhappy customers. Draw them out. Be respectful.
You'll
be amazed at what you learn and how you can put it to use...
http://www.marketingprofs.com
February
5, 2003
From
MarketingProfs.com:
"Online
Newsletters: Cutting
Through Chaos"
A
solid subject line, with a hint of a credible solution, will get more
potential customers to open and read your document. Anything that
smacks of urgency is just annoying...
http://www.marketingprofs.com
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About
Customer
Service
February
25, 2003
From
clickZ.com:
"Do
You Provide Customer Disservice?"
Basic
customer servicing is an important branding component. Mismanagement leads
to customer frustration, causing customers to abandon a brand...
http://www.clickz.com
February
21, 2003
From
Internet News:
"Companies
Failing at Online Customer Service"
Companies
that fail to get serious about their management of customer service email
now, will pay the price with higher customer service costs and lost
revenues down the line...
http://www.internetnews.com
February
19, 2003
From
eMarketer:
"First
Comes Privacy, Then Trust"
65%
of Internet users make shopping decisions based on a Web site privacy
policy...
http://www.emarketer.com
February
14, 2003
From
clickZ.com:
"Two
Steps to Spike Acquisition, Conversion, and Retention"
Educate,
inform, empower, and persuade prospects that you provide value...
http://www.clickz.com
February
12, 2003
From
clickZ.com:
"A
More Visitor-Centric Approach"
It's
not about how much we want to say, it's about how much the visitor needs
to read...
http://www.clickz.com
February
11, 2003
From
clickZ.com:
"The
Emotional Tie"
Make
sure your audience gets to know who's behind the product: the
designer, your call-center operators, the salespeople who stand behind
your online and offline counters...
http://www.clickz.com
February
4, 2003
From
clickZ.com:
"Guess
Who's Coming to Your Web Site"
If
you're a brick-and-mortar that always respected female customers, you
should do just fine with "new shoppers" online...
http://www.clickz.com
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About
Webstore
Management
February
28, 2003
From
Internet News:
"Majority
of Online Stores Fail Search Engine Test"
Ineffective
search engines leave customers frustrated and apt to do business with a
competitor...
http://www.internetnews.com
February
27, 2003
From
MarketingProfs.com:
"How
to Double Your Sales (Without Doing Much)"
If
you can cut your shopping cart abandonment rate by just one-third, you've
increased sales 67%...
http://www.marketingprofs.com
February
26, 2003
From
clickZ.com:
"Building
Successful Brands on the Web"
Brand
with accurate, well-written, up-to-date content. Brand with
navigation. Brand with the purchase process...
http://www.clickz.com
February
26, 2003
From
E-Commerce Times:
"Shoppers
Have Low Tolerance for Poor Online Experience"
It
is the site's navigability and usability that count...
http://www.ecommercetimes.com
February
25, 2003
From CNET:
"Uptick
in Online Retail Sales"
Online
retail sales jumped 28.2 percent in the fourth quarter, according to a new
report from the U.S. Department of Commerce...
http://news.com.com
February
25, 2003
From
E-Commerce Times:
"The
7 Deadly Sins of Online Selling"
Get
the gears moving in an online site by pulling existing customers to the
new channel, not by waiting for new customers to find the site....
http://www.ecommercetimes.com
February
20, 2003
From
clickZ.com:
"Brand
Is in the Details"
Brand
is beyond marketing e-mail, brand messaging, or expensive mass-marketing
campaigns. It's in ebb and flow of how a site interacts with users...
http://www.clickz.com
February
20, 2003
From
Internet News:
"At-Work
Audience is Huge, Affluent"
For
advertisers who want to reach employed adults during the day, the Internet
offers an unprecedented opportunity...
http://www.internetnews.com
February
18, 2003
From
clickZ.com:
"Is
Your Content Fit to Print?"
If
you create meaningful content, printability should be a primary concern...
http://www.clickz.com
February
18, 2003
From
Internet News:
"E-Commerce
Industry Soaring"
In
today's tough economy, e-commerce has strong potential to be a bright spot
that can play an important role in fueling a recovery...
http://www.internetnews.com
February
13, 2003
From
Internet News:
"E-Commerce
as a Way of Life"
Almost
two-thirds (62 percent) of Internet users have by now purchased a product
or service online...
http://www.internetnews.com
February
13, 2003
From
E-Commerce Times:
"Time
To Get Serious About the Online Channel"
Don't
be data-centric. First, understand what you need to know about your
customers...
http://www.ecommercetimes.com
February
12, 2003
From the
Aberdeen Group:
"Online
Retail Propelling the Multichannel Vision into Reality"
A
selling organization's commitment to developing and integrating a
multichannel approach to the market allows formerly distinct channels to
successfully cross-fertilize one another...
http://www.aberdeen.com
February
12, 2003
From
eMarketer:
"Affluence
Online"
As
of the beginning of 2003, there are 140 million people online in the US,
representing 67% of all adults in the country...
http://www.emarketer.com
February
10, 2003
From
eMarketer:
"Direct
Nav More Popular Than Online Searches"
As
of February 2003, 64.4% of internet users worldwide arrived at websites by
direct navigation...
http://www.emarketer.com
February
6, 2003
From
clickZ.com:
"Desire
Data"
Of
all the information surrounding a product, what do you put in front of the
user?
http://www.clickz.com
February
6, 2003
From
iMarketing News:
"Sales
Tax Won't Impede E-Retail"
The
benefits of multichannel integration overwhelmingly outweigh the
importance of sales tax avoidance...
http://www.dmnews.com
February
4, 2003
From DM
News:
"Multichannel
Holiday Shoppers Spent Far More"
Carefully
plan and manage communication with consumers across the multitude of
channels, put in place tools to measure the results of that communication
across and within each channel...
http://www.dmnews.com
February
3, 2003
From
eMarketer:
"Internet
Influences TV Time"
40%
of US internet users say they spend more time online and less time
watching TV in a typical week...
http://www.emarketer.com
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