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About
Advertising
and Promotion
December
31, 2009
From
MarketingVOX:
"Repurposing
GIFs for Email Marketing"
Technology
advances that streamline the conversion of video into highly compressed
animated GIFs now keep file size manageable...
http://www.marketingvox.com
December
30, 2009
From DM
News:
"Four
Top Tips for Successful E-Mail Marketing"
Create
a custom landing page for each of your e-mails so that readers will find
content, imagery and layout that thematically and contextually matches the
expectations you set in the e-mail...
http://www.dmnews.com
December
28, 2009
From
MarketingVOX:
"Email
Marketing: When Is Just as Important as What"
New
research finds that the average elapsed time between when messages are
first sent to when they are first seen is growing: from 23.2 hours
in January 2009 to 25.9 hours in August...
http://www.marketingvox.com
December
28, 2009
From
ClickZ.com:
"Seven
Ways to Get Your Marketing Back on Track in 2010"
Use
offline marketing to support your online efforts. This includes
offline advertising, retail outlets, live events, and your product
packaging...
http://www.clickz.com
December
24, 2009
From eMarketer:
"How
Can Social Media Help Small Biz?"
Lead
generation is the biggest benefit of social networking for small
businesses...
http://www.emarketer.com
December
23, 2009
From
E-Commerce Times:
"The
Coming of Age of Local Online Advertising"
More
than 80 percent of consumers are searching online for local products every
day. They are searching from their homes, but increasingly they are
searching on mobile devices...
http://www.ecommercetimes.com
December
22, 2009
From
Retailer Daily:
"Retailer
Email Volume Hits New High"
Top
online retailers sent their subscribers an average of 4.1 promotional
emails each during the week ending December 18...
http://www.retailerdaily.com
December
22, 2009
From DM
News:
"E-Mail
Marketing for Your E-Commerce Business"
Encourage
customer subscriptions with content and advice, rather than the typical
promise of a promotion on their next visit. Keep your customers up
to date of what is going on in your industry and how that could affect
them...
http://www.dmnews.com
December
21, 2009
From
MarketingProfs.com:
"Email
Trumps Social Media for Sharing"
Email
continues to beat out emerging social media channels such as Twitter and
Facebook as the favorite way to share information with colleagues and
friends...
http://www.marketingprofs.com
December
18, 2009
From
MarketingProfs.com:
"Chop
That Up Even Finer"
Start
out segmenting your customers into groups 100% defined by their behavior,
and then define these six attributes...
http://www.marketingprofs.com
December
17, 2009
From
MarketingVOX:
"Online
Reviews Deliver Powerful Marketing Punch"
Online
customer reviews and ratings hold significant sway over shoppers:
over half of all U.S. consumers and 69% of Millennials say they influence
their buying decisions more than any other type of online advertising...
http://www.marketingvox.com
December
17, 2009
From DM
News:
"Test
Your Way to Better E-Mail Response and Targeting"
Subject
lines are the main context for which subscribers decide to open the
message, and the expectation is the more readers, the higher the
conversion should be. There are essentially three main elements you
should test in subject lines...
http://www.dmnews.com
December
16, 2009
From
ClickZ.com:
"Watch
Out, the First Step in Marketing Is Now a Doozy"
Participating
in business online today demands attention to channels you control and
build but even more so to those areas you have no control over...
http://www.clickz.com
December
15, 2009
From
ClickZ.com:
"Social
Media Checklist for Small and Medium Size Businesses"
Nine
questions to ask when developing a social media marketing strategy...
http://www.clickz.com
December
15, 2009
From DM
News:
"Unleash
the Power of Search and Analytics"
Too
often marketing programs ignore the search component and end up creating a
significant amount of demand which then is not captured...
http://www.dmnews.com
December
11, 2009
From
MarketingProfs.com::
"Beer
Budget, Champagne Style"
Strategies
any small retailer can employ to make their email campaign click with
their audience...
http://www.mpdailyfix.com
December
11, 2009
From
MarketingVOX:
"Top
10 Internet Marketing Strategies of 2009"
Credibility
is one of the most important things to establish in an online presence,
especially in an economically challenging year. When people are watching
their money closely, they will only buy from companies and websites they
trust...
http://www.marketingvox.com
December
10, 2009
From
ClickZ.com:
"Quick
Fixes for Your Holiday E-Mail Program"
If
you have crucial information, such as a shipping deadline or offer
expiration, put it right in the subject line so that your reader doesn't
have to open the message or display images to know the deal...
http://www.clickz.com
December
9, 2009
From DM
News:
"The
New Definition of Spam and How to Overcome It"
In
today's consumer-controlled marketing landscape, the definition of spam
has extended to include any form of irrelevant e-mail or e-mail sent too
frequently, even when a sender has full user consent...
http://www.dmnews.com
December
8, 2009
From
ClickZ.com:
"Specializing
Search for the Holiday Season"
Consider
employing day-parting techniques to heavy up your budget during key
shopping times...
http://www.clickz.com
December
7, 2009
From
InternetRetailer.com:
"How
Social Network Investments Can Boost Natural Search Results"
While
social media results currently account for only about 7% of the search
engine listings, the percentage will grow in 2010, making social media a
significant opportunity for brands seeking to show up more prominently in
search results...
http://www.internetretailer.com
December
8, 2009
From
Marketing Charts:
"Ad
Retargeting Most Under-Used Tech; Shows
Room for Growth"
Remarketing/retargeting
is akin to following up with unsold leads in the brick-and-mortar world...
http://www.marketingcharts.com
December
7, 2009
From
MarketingProfs.com:
"Geotargeted
Ads to Reach $1.9B in 2013"
The
locally bought portion of the geotargeted display ad market, which
primarily consists of small and medium-sized businesses, will record the
highest growth, with a CAGR of 66% during the period...
http://www.marketingprofs.com
December
7, 2009
From
ClickZ.com:
"Web
3.0 Is Finally Here"
The
art and science of e-mail marketing will need to evolve to be conducive to
a mobile accessible phenomenon drastically changing the way in which we
interact with our messages...
http://www.clickz.com
December
4, 2009
From
E-Commerce Times:
"Do
You Have a Coupon for That?"
A
valuable strategy is to leverage one-time-use coupons. These can be
delivered via email or presented to shoppers who have just completed a complementary
transaction from another merchant's site...
http://www.ecommercetimes.com
December
4, 2009
From
MarketingProfs.com:
"Ten
Commandments for Effective Online Social Networking"
Social
media is another channel to build your brand and market your
message. It's not a panacea, and it's not a replacement for other
forms of advertising and marketing...
http://www.marketingprofs.com
December
3, 2009
From
MarketingProfs.com:
"Irrelevant
E-Communications Alienate Consumers"
Due
to high levels of impersonal communications, 41% of consumers say they
would consider ending a brand relationship entirely as a result of irrelevant
email or direct mail communications...
http://www.marketingprofs.com
December
3, 2009
From
MarketingVOX:
"Linked
Landing Pages Deliver Bigger Benefits"
A
majority of marketers still do not take the basic step to link their
marketing communication with relevant landing pages, and are missing out
on a wealth of post-click analytical data, not to mention sales...
http://www.marketingvox.com
December
2, 2009
From
MarketingProfs.com:
"This
Smells Phishy"
As
phishers become more sophisticated and your subscribers become more
cautious about online commerce, it's important to know how the average customer
vets the marketing messages you send...
http://www.marketingprofs.com
December
2, 2009
From
eMarketer:
"Evaluating
E-Tailer Holiday Strategy"
Retailers
should design landing pages with appropriate, campaign-related copy - and
make sure important marketing messages appear on every page of an
e-commerce site, not just the homepage...
http://www.emarketer.com
December
1, 2009
From
MarketingVOX:
"SMBs
Ramp Up, Tailor Email Strategies"
As
small and medium-sized businesses rev up their campaign plans and put the
final touches on their holiday initiatives, six tips to help boost results
even further...
http://www.marketingvox.com
|
About
Customer
Service
December
29, 2009
From
eMarketer:
"Multichannel
Retailers Bring Web into Store"
The
ability to place online orders while in-store reduces the frustration
shoppers feel when items are out of stock or part of an expanded
assortment not carried by the store. Web-enabled devices also give
customers access to product information and user reviews that help them
make purchase decisions...
http://www.emarketer.com
December
27, 2009
From
MarketingProfs.com:
"Touch
Up Your Touch-Points"
Always
test from the customer's perspective. Does the touch-point allow
customers to do what they want as well as what you want them to do?
http://www.marketingprofs.com
December
23, 2009
From
Search Engine Watch:
"Emotional
Motivators in Landing Page Optimization"
Giving
up personal information, allowing people to contact us, and paying by
credit card all have significant fears associated with them. We
can't expect someone to act unless we first guarantee their safety and security...
http://searchenginewatch.com
December
15, 2009
From
MarketingVOX:
"Retailers
Invest in Site Search"
Nearly
three-quarters of retailers expect to add different skins or filters to
their search functions, which would enable shoppers to choose multiple attributes
like brand, color, price and size to their site search...
http://www.marketingvox.com
December
14, 2009
From
Search Engine Watch:
"The
Demise of SEO Won't Be Caused by Personalization"
To
increase your chances of appearing within the personalized results of your
target audience, you need to get to know them better than ever
before. You also need to provide content for them, as well as for
search engines, which shows that you know them and what they're seeking...
http://searchenginewatch.com
December
11, 2009
From
ClickZ.com:
"Top
10 Campaign Optimization Checklist"
The
best landing page may not be the one that has the exact thing the searcher
was looking for - sometimes users want relevant, but related options
listed as well...
http://www.clickz.com
December
9, 2009
From
MarketingProfs.com:
"Mobile
Content Access Issues Eclipse Experience"
Nearly
eight out of ten mobile content users have difficulty trying to access
content due to slow page loads, phone/interface issues, and irrelevant
content...
http://www.marketingprofs.com
December
3, 2009
From DM
News:
"Building
Loyalty with Clients Via E-Mail"
There
are three mandatory stages when interacting with clients via e-mail:
attract, serve, and engage...
http://www.dmnews.com
December
1, 2009
From
MarketingProfs.com:
"Give
It to Me Straight"
Implementing
product review functionality on your site can help seal the deal and
convince customers to click the add-to-cart button...
http://www.marketingprofs.com
|
About
Webstore
Management
December
31, 2009
From CNET:
"Online
Holiday Sales Hit $27 Billion"
Online
sales growth this year was driven by a continued increase in the number of
people buying online, but consumers' economic challenges resulted in a
slight decline versus last year in the amount spent per buyer...
http://news.cnet.com
December
31, 2009
From
InternetRetailer.com:
"Necessity
Breeds Innovation"
10
ways this year's best online merchants kept sales flowing during the
downturn...
http://www.internetretailer.com
December
30, 2009
From
InternetRetailer.com:
"Department
Store Web Sites See Large Traffic Increases"
Nearly
four out of five consumers who went online in November visited an online
retail site, and the web sites of department stores and toy stores saw the
biggest traffic increases from October...
http://www.internetretailer.com
December
29, 2009
From The
Wall Street Journal:
"Web
Sales Show Big Rise Throughout Holiday Buying Season"
Online
retail sales rose 13.6% from Black Friday to Christmas Eve, as retailers
took major steps to make the Internet a prime shopping destination...
http://online.wsj.com
December
29, 2009
From
Search Engine Watch:
"Choose
the Right SEO Project Goals"
The
SEO strategy to drive relevant long tail traffic isn't the same as it is
to drive a single term to the number one position...
http://searchenginewatch.com
December
24, 2009
From The
New York Times:
"Late-Coming
Shipping Promotions Drive Online Shopping"
Retailers
might not be losing money on all this free shipping, because it seems to
encourage people to spend more. For the week ending December 6, the
average order for transactions including free shipping was $134, and the
average order on sites without free shipping was $103...
http://bits.blogs.nytimes.com
December
24, 2009
From
InternetRetailer.com:
"Wealthy
Are Shopping for a Range of Goods Online"
Online
retail sites are the second-most visited web site category among wealthy
consumers, behind only search web sites, and ahead of categories such as
social networks, general news, and entertainment sites...
http://www.internetretailer.com
December
23, 2009
From
MarketingProfs.com:
"Picture
Yourself at the Top"
Optimizing
your site for image search may well move your company or product to a top
position in Web search results...
http://www.marketingprofs.com
December
22, 2009
From
InternetRetailer.com:
"Online
Retail Sales Set Single-Day Record"
E-retail
sales totaled $913 million on December 15, making it the first day ever to
top the $900 million mark...
http://www.internetretailer.com
December
22, 2009
From
MarketingProfs.com:
"Embracing
Cross-Channel Analytics to Create a Competitive Advantage"
Cross-channel
analytics enables you to measure the interaction of various channels, such
as websites, customer service, phone support, and print media, to
understand how those channels relate to one another and affect customer
behavior...
http://www.marketingprofs.com
December
21, 2009
From
eMarketer:
"Small
Businesses Step Up Online"
Not
only are online options like email marketing, local search and unique
websites cost efficient, especially in a recession, but the Internet is where
potential small business customers are moving...
http://www.emarketer.com
December
18, 2009
From
MarketingVOX:
"Online
Shoppers: Bigger Budgets,
Most
Discounts"
Active
online buyers plan to spend twice as much throughout this holiday season
as other consumers...
http://www.marketingvox.com
December
18, 2009
From
Search Engine Watch:
"Link
Building Basics: 3 Great Tips"
Being
aware of the changes in your industry and your competitors can help you
pick up potential link building opportunities...
http://searchenginewatch.com
December
17, 2009
From
E-Commerce Times:
"Reeling
In Mobile Web Shoppers With a Better Hook"
Nearly
one in five consumers will use a mobile device to assist in their holiday
shopping this year. Shoppers will use their mobile devices to find
store locations, research prices, find product information, get coupons,
read reviews and more...
http://www.ecommercetimes.com
December
17, 2009
From
ClickZ.com:
"SEO
Best Practices When Moving a Web Site"
It's
not in your best interest to just do a blanket redirect of all old URLs to
the home page of the new site. You really want to avoid producing
any volume of 404 errors that could produce a poor user experience and signal the
engines that your site isn't healthy or cared for...
http://www.clickz.com
December
16, 2009
From
InternetRetailer.com:
"Time
Is Running Out for Online Christmas Shopping"
Most
e-retailers list December 18 or before as the deadline for placing online
orders for delivery by Christmas...
http://www.internetretailer.com
December
16, 2009
From CBC:
"What's
Next in E-Commerce"
Businesses
now can't do without an internet presence, even if they don't actually
transact online...
http://www.cbc.ca
December
16, 2009
From
Search Engine Watch:
"Measuring
SEO Results"
While
traffic and engagement can be a factor in measuring the success of an SEO
project, measuring conversions from organic search traffic is a must...
http://searchenginewatch.com
December
15, 2009
From
MarketingProfs.com:
"Add
Some Local Flavor"
Using
links to landing pages in local search campaigns is surprisingly more
effective than directing consumers to the brand's website...
http://www.marketingprofs.com
December
14, 2009
From CNET:
"2009
Holiday Sales Online:
$19.9
Billion and Counting"
Monday,
December 14, has the potential to produce the best day of this year's
holiday-shopping season, surpassing the elusive $900 million spending threshold...
http://news.cnet.com
December
14, 2009
From
Search Engine Watch:
"Web
Accessibility and SEO"
Search
crawlers can easily access sites that have been enhanced with site
accessibility...
http://searchenginewatch.com
December
13, 2009
From
Marketing Charts:
"Majority
of Online Retailers Not Confident with Analytics"
68%
of online retailers are uncertain if they are using all of the data gleaned
through on-site applications to its best advantage...
http://www.marketingcharts.com
December
11, 2009
From
Retailer Daily:
"Female
Consumers Increase Social Networking"
50%
of female social media users say they have purchased products because of
information on social networking sites, and 40% report they have used
coupon codes found on social networks...
http://www.retailerdaily.com
December
10, 2009
From
Search Engine Watch:
"Rethinking
your Link Marketing Strategies"
Search
engine algorithms are always changing. To maintain your rankings
over time, it's important to have a wide variety of links. This will
help to insulate your site as updates take place...
http://searchenginewatch.com
December
10, 2009
From DM
News:
"Cataloging
to Multichannel Retailing"
What
is unique about the Internet is just how similar it is to cataloging.
Both are communications channels. Once an order comes in, an
Internet company is exactly like a catalog company...
http://www.dmnews.com
December
10, 2009
From
eMarketer:
"Integrating
E-Mail and Social Media"
While
an unprecedented number of companies look to integrate email and social
media in 2010, the data shows that companies need to adopt new tools and
strategies to properly measure and monetize their efforts...
http://www.emarketer.com
December
9, 2009
From
Search Engine Watch:
"How
to Lead Your Customers to Conversion"
Visitors
are only as valuable as the Web site that converts them. If the Web
site doesn't convert, then the visitors are worth nothing...
http://searchenginewatch.com
December
9, 2009
From
ClickZ.com:
"Interactive
Application vs.
Social
Campaign"
Being
social means that something is happening between people, not just
objects...
http://www.clickz.com
December
8, 2009
From PPC
Hero:
"A
Gazillion Ways to Test Landing Pages to Increase Conversions"
There
is almost no limit to the things you can test on your landing
pages. Test one element at a time. Or set up multiple
multivariate tests so you can test one change on your landing page but
have multiple of those tests running...
http://www.ppchero.com
December
4, 2009
From
InternetRetailer.com:
"When
E-Retailers Add Video to Their Sites, Few Tune In"
Only
16% of online shoppers say they watch videos on retailers' web sites...
http://www.internetretailer.com
December
2, 2009
From
E-Commerce Times:
"Shoppers
Mean Business on Cyber Monday"
Online
sales were up 13.7 percent year over year on Cyber Monday. Shoppers
spent 38.2 percent more per order and bought roughly 10 percent more items
per order this year than on Cyber Monday 2008...
http://www.ecommercetimes.com
December
2, 2009
From
ClickZ.com:
"Site
Redesign SEO Considerations for 2010"
The
title tag of every page should begin with a uniquely optimal keyword
phrase and end with a consistent branding construct...
http://www.clickz.com
December
1, 2009
From
Search Engine Watch:
"Four
New Signals in Search"
If
you create a Web site that is useful to users, it's likely your site will
emit many signals that tell the search engines that your site is a good
result for users...
http://searchenginewatch.com
December
1, 2009
From
eMarketer:
"Consumers
Free to Speak Their Mind Online"
The
more interactions happen online, with no direct offline contact, the more
likely they are to tilt toward extreme behavior. It's important to
blend both online and offline elements...
http://www.emarketer.com
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