December
31, 2008
From
eMarketer:
"Targeting
Canadian Online Shoppers"
More
than four out of 10 Canadian dollars spent on e-commerce go abroad...
http://www.emarketer.com
December
31, 2008
From
E-Commerce Times:
"The
Free E-Commerce Ride Is Over"
The
growth of new online shoppers must slow down because at some point
everyone who is going to be shopping online is already shopping online...
http://www.ecommercetimes.com
December
29, 2008
From
MarketingProfs.com:
"Hocus-Pocus,
Keyword Focus"
Five
common mistakes companies make in the process of identifying keywords...
http://www.marketingprofs.com
December
29, 2008
From
E-Commerce News:
"A
Better E-Commerce Site:
Is
a Little Lipstick the Trick?"
Does
your conversion rate beat the industry average or can you improve your
order size by adding deeper merchandising functionality?
http://www.ecommercetimes.com
December
29, 2008
From
ClickZ.com:
"Creating
an Integrated Content Strategy in 2009"
When
planning your integrated content strategy, determine which components of
your message you want to be consistent and how you want your brand
portrayed. Nine content formats to consider...
http://www.clickz.com
December
24, 2008
From
InternetRetailer.com:
"E-Sales
Way Up Last Weekend"
Compared
to the weekend before Christmas last year, sales were up 98%...
http://www.internetretailer.com
December
24, 2008
From
ClickZ.com:
"The
Tao of SEM"
To
attract the most visitors, do not think about traffic...
http://www.clickz.com
December
23, 2008
From
Internet News:
"Online
Shoppers Have Fewer Last Minutes"
With
five fewer days of holiday shopping between Thanksgiving and Christmas
this year, there is increasing pressure on consumers to make their holiday
purchases in time for Christmas...
http://www.internetnews.com
December
22, 2008
From
InternetRetailer.com:
"As
Christmas Nears, Online Retailers Step Up Free Expedited Shipping"
Online
retailers who didn't promote free shipping offered free upgrades to
second-day deliveries to customers who paid for standard ground
shipping...
http://www.internetretailer.com
December
19, 2008
From
MarketingVOX:
"9
in 10 Shoppers Steer Clear of E-Tailers with Bad Reviews"
The
most popular method of sharing online shopping experiences is
word-of-mouth, with more than three-quarters of consumers regularly
sharing online shopping experiences with friends and family...
http://www.marketingvox.com
December
19, 2008
From
InternetRetailer.com:
"55%
of Online Consumers Visit Retailer Web Site Before Going to Store"
Retailers
should consider the online contribution to store sales, in addition to
online sales, when evaluating how well the season went...
http://www.internetretailer.com
December
19, 2008
From
TechNewsWorld:
"How
to Build a Small-Business Web Site: Design Basics"
Make
sure your content has a consistent look and feel throughout. While you might
think mixing colors and fonts or even writing styles presents a more dynamic
picture, the cardinal rule for any professional looking site is to stick
to branding guidelines...
http://www.technewsworld.com
December
18, 2008
From
Jammicron:
"Measuring
Webstore ROI"
Calculating
the full return on investment from a webstore involves a number of returns
to the retailer from a webstore's operations...
http://www.jammicron.com
December
18, 2008
From
eMarketer:
"Retail
E-Commerce Growth Categories"
E-commerce
will represent 7% of retail industry sales in 2008...
http://www.emarketer.com
December
17, 2008
From
InternetRetailer.com:
"Consumers
Turn to Web to Finish Holiday Shopping"
A
significantly larger portion of consumers than last year (40% versus 34%)
plan to complete their holiday shopping online...
http://www.internetretailer.com
December
17, 2008
From
ClickZ.com:
"Social
Conversions: Taking Step Two"
The
familiar landing page must support one or more of the pre-sale
conversions: awareness, consideration, or purchase...
http://www.clickz.com
December
16, 2008
From
ClickZ.com:
"Focusing
on the Big Picture in Analytics"
To
be successful, all players in your Web organization must understand and be
able to verbalize the Web channel goals...
http://www.clickz.com
December
16, 2008
From
ClickZ.com:
"Audience
Measurement:
Five
Media Factors to Consider"
While
all traffic isn't created equal, it's important to understand the
attributes that matter most to attracting prospects who will convert most cost-effectively
to buyers...
http://www.clickz.com
December
15, 2008
From CNET:
"E-Commerce
Sales: So
Far, Not a Disaster"
December
9 logged $887 million in online spending, setting a record for the
heaviest cyber spending day on record...
http://news.cnet.com
December
15, 2008
From DM
News:
"Don't
Be Tricked by Web Analytics Results"
Factoring
in phone orders from customers who clicked on your PPC ads, your keyword
strategy may be completely different...
http://www.dmnews.com
December
12, 2008
From
InternetRetailer.com:
"E-Commerce
a Mixed Bag this Holiday Season"
Online
retail sales stemming from search engine marketing programs on the Monday
after Thanksgiving increased 43% compared to the same day last year...
http://www.internetretailer.com
December
11, 2008
From
InternetRetailer.com:
"December's
First Week Sales:
Online
Up 7%; Stores Down 3.5%"
With
many consumers likely to rely on the convenience of online shopping in
these final weeks, the positive momentum will continue as we count down
the days to Christmas...
http://www.internetretailer.com
December
11, 2008
From
Search Engine Watch:
"Is
it Too Late for Holiday Search Traffic?"
For
targeting holiday-related keyword phrases this late in the game, three
options...
http://searchenginewatch.com
December
10, 2008
From
MarketingProfs.com:
"Use
Welcome Emails to Drive Engagement and ROI"
Eight
steps to optimize your welcome program...
http://www.marketingprofs.com
December
9, 2008
From
InternetRetailer.com:
"Online
Sales Grow 9% in First Five Days of December"
The
fastest growing product categories were sport and fitness and consumer
electronics...
http://www.internetretailer.com
December
9, 2008
From DM
News:
"The
15 Worst Practices in Paid Search"
If
you don't know what you want to achieve from your paid search campaign,
you can't develop a strategy...
http://www.dmnews.com
December
9, 2008
From
ClickZ.com:
"Analytics
Basics: Segmentation"
With
Web analytics tools, there's almost no excuse for not segmenting your site
visitors and understanding how different types of visitors behave on your
site...
http://www.clickz.com
December
8, 2008
From
ClickZ.com:
"How
to Increase Your Search Efficiency"
Five
tips for optimizing your search efforts, both paid and organic, to stretch
your dollar further...
http://www.clickz.com
December
5, 2008
From
MarketingProfs.com:
"Blueprint
for Online Success"
When
you create a new Web site, everything that goes into the process is meant
to tell both the customer and the search engines what your business is all
about...
http://www.marketingprofs.com
December
5, 2008
From
ClickZ.com:
"The
Value of a Unique Value Proposition"
When
visitors take their precious eight-second first impression, you want them
to know why they should buy from you and not your competitors...
http://www.clickz.com
December
4, 2008
From
E-Commerce Times:
"How
to Build a Small-Business Web Site: Nuts and Bolts"
Besides
the fact that people need to find you, a Web site is a wonderful way to
differentiate yourself - and that's especially important in today's
economic environment...
http://www.ecommercetimes.com
December
4, 2008
From
ClickZ.com:
"Goal-Oriented
Content Optimization: The Final Stretch"
Of
all the behind-the-page factors, the title tag is the most critical.
It helps emphasize a page's theme because it sends such a strong signal to
the search engines as to what the page is all about...
http://www.clickz.com
December
4, 2008
From
eMarketer:
"You've
Come a Long Way, Boomers"
Boomers
make up the largest group of US Internet users. They go online to
get things done, such as finding information on products and services, shopping,
and staying in touch with friends and family...
http://www.emarketer.com
December
3, 2008
From
InternetRetailer.com:
"Online
Sales Get Boost on Monday to Second Heaviest Day in History"
Online
retail sales grow 15% over the Monday after Thanksgiving a year ago...
http://www.internetretailer.com
December
2, 3008
From
Retailer Daily:
"Discovery,
Differentiation, Discounts Drive Online and Offline Holiday Shoppers
to Search"
Online
strategies from one marketer to the next can look like night and day
depending on the verticals and target segments each needs to navigate...
http://www.retailerdaily.com
December
1, 2008
From CNET:
"Black
Friday E-Commerce Hits $534 Million"
Web
shopping traffic on Black Friday was up 11 percent...
http://news.cnet.com