December
28, 2007
From
InternetRetailer.com:
"A
Tweak Here and a Tweak There Boosted Holiday Sales for Online
Merchants"
A
notable post-Christmas strategy this year is to post prominent reminders
to consumers that they can redeem their gift cards and certificates
online...
http://www.internetretailer.com
December
27, 2007
From
eMarketer:
"Online
Holiday Sales Ho-Ho-Hold Up"
In
sharp contrast to offline sales, online sales posted a 22.4% gain over the
2006 holiday shopping season...
http://www.emarketer.com
December
27, 2007
From
ClickZ.com:
"Defining
Success: How to Set Web Goals for 2008"
Monetize
the different desired behaviors on your site that lead to overall business
goals...
http://www.clickz.com
December
24, 2007
From The
New York Times:
"Santa
Is Packing More Sofas and Less Jewelry"
Online
sales of holiday stalwarts like jewelry, watches and flowers have dropped
from last year's levels, while sales of more practical items like
furniture and appliances have climbed...
http://www.nytimes.com
December
21, 2007
From
InternetRetailer.com:
"Final
Week of Pre-Christmas Online Shopping Opens Strong"
With
Tuesday's sales, the season has surpassed total online spending for the
entire 2006 holiday season...
http://www.internetretailer.com
December
20, 2007
From
InternetRetailer.com:
"Online
Sales Pick Up While Store Traffic Sags"
Online
holiday spending grew at a brisk 22% pace last week, while store sales
were down 0.4% year over year...
http://www.internetretailer.com
December
19, 2007
From
Marketing Charts:
"Free
Shipping and Returns, Special Deals Attract Online Holiday Shoppers"
More
than 73% of online holiday shoppers said special offers and deals not
available in stores would boost their online holiday spending...
http://www.marketingcharts.com
December
18, 2007
From
ClickZ.com:
"Push
Your Web Team to Be Creative"
Web
analytics doesn't stifle creativity. Very often having data allows
for greater creativity...
http://www.clickz.com
December
17, 2007
From
ClickZ.com:
"Online
Holiday Sales Peak in Afternoon"
Forty-one
days into the holiday shopping season, online retailers registered $20.5
billion in sales, a 19 percent gain over the same period last year...
http://www.clickz.com
December
13, 2007
From CBC
News:
"Strong
Dollar Drives Canadian Shoppers Online"
Canadian
sites are offering lower prices and other incentives and American sites
are becoming more aggressive about marketing to Canadians...
http://www.cbc.ca
December
12, 2007
From
eMarketer:
"Grandparents
Shop and Spend Online"
One-half
of grandparents spent 10 or more hours online weekly...
http://www.emarketer.com
December
12, 2007
From
iMarketing News:
"Leveraging
the Power of Transactional Messages"
Of
all the types of e-mail messages delivered to consumers, transactional
messages including welcome notifications and order confirmations have the
most positive consumer reception, and are the most wasted opportunity in
marketing as well...
http://www.dmnews.com
December
11, 2007
From
E-Commerce Times:
"Searchandise
Your Way to Success"
Online
merchants are now realizing it takes expert merchandising strategies - and
easy execution of those strategies - to keep shoppers engaged...
http://www.ecommercetimes.com
December
11, 2007
From
iMarketing News:
"Monday
Search Engine Traffic Has Increased this Season"
December
17 is expected to be the biggest Monday of all in terms of search
activities and the volume of searches...
http://www.dmnews.com
December
11, 2007
From
E-Commerce News:
"Holiday
E-Tail Sales on a Tear"
Online
merchants are becoming increasingly savvy about using the right mix of
promotions and discounts to get shoppers to their sites early and to get
them to come back later in the shopping season...
http://www.ecommercetimes.com
December
10, 2007
From The
New York Times:
"Web
Retailers Get Into Employee Gifts"
Online
retailers are designing technology and Web pages to capture more of the
roughly $32 billion in merchandise sales spent on workers and clients annually...
http://www.nytimes.com
December
10, 2007
From
MarketingProfs.com:
"Seven
Rules for Achieving Higher Online Survey Response Rates"
Craft
a compelling, but also honest and concise, subject line no more than 60
characters in length...
http://www.marketingprofs.com
December
7, 2007
From
Marketing Charts:
"Holiday
E-Commerce Spending Up 17% Vs. Last Year"
More
than $14 billion has been spent online during the first 32 days (November
1 - December 2) of the 2007 holiday season...
http://www.marketingcharts.com
December
6, 2007
From
ClickZ.com:
"Tis
the Season to Be Social: Five Ways to Tap Into Social Shopping"
Social
media and social shopping can either help or hurt your firm. So
before you start, consider these five social shopping caveats...
http://www.clickz.com
December
6, 2007
From
eMarketer:
"Don't
You Dare Call Them Old"
Baby
boomers wield enormous economic clout and are increasingly turning to
online and mobile channels for a wide variety of needs...
http://www.emarketer.com
December
6, 2007
From
E-Commerce Times:
"Putting
Local Businesses to the Web Test"
For
a small business that serves a local area, word of mouth can quickly make
or break a reputation. When the conversation happens online in
organized and professionally managed forums, reputations can be made and
broken even faster...
http://www.ecommercetimes.com
December
5, 2007
From
eMarketer:
"Canadian
E-Commerce Is Heating Up"
This
year Canadians will spend $15.7 billion online on products and services...
http://www.emarketer.com
December
5, 2007
From
MarketingVOX:
"Strongest
Week - $4B Worth - in Holiday E-Commerce Sales so Far"
For
the first 30 days of the holiday season, 45.5 percent of all online retail
spending came from work locations, edging out the 44.1 percent of spending
from home...
http://www.marketingvox.com
December
4, 2007
From
eMarketer:
"Do
Not Fear Customer Reviews"
Nine
out of 10 said they wrote reviews in order to help others make better
buying decisions. Nearly 80% wrote reviews in order to reward a
company...
http://www.emarketer.com
December
3, 2007
From
MarketingVOX:
"Online
Consumer-Generated Reviews Have Big Impact on Offline Purchases"
More
than three-quarters of review users in nearly every category reported that
the review had a significant influence on their purchase...
http://www.marketingvox.com