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Winning Internet Integration Strategies for Today's Retailer

 

 

e-RETAILING NEWS & OPINION ARCHIVES

December 2006

For the Archives Index, please click here

 

About Advertising

and Promotion

 

December 27, 2006

From ClickZ.com:

"Analytics Top E-mail Marketer Concerns"

Driving Web site traffic, personalizing content, and improving ROI can't happen without sufficient levels of customer data and sophisticated analysis of that data...

http://www.clickz.com

 

December 21, 2006

From ClickZ.com:

"Local Search Optimization"

Three steps every local business should take to improve search visibility and results...

http://www.clickz.com

 

December 19, 2006

From iMarketing News:

"Search Budgets:  Use It or Lose It Time"

For most search engine marketers, there is a set of pay-per-click keywords that they'd like to test.  End of the year testing is an excellent means of gauging response and informing future campaigns...

http://www.dmnews.com

 

December 15, 2006

From iMarketing News:

"Second-Class Status for a First-Class Channel"

E-mail has unique uses and challenges.  Reusing designs from your Web site or, worse, your direct mail or print ads, rarely yields an e-mail that is optimized for response...

http://www.dmnews.com

 

December 14, 2006

From ClickZ.com:

"New Year's Resolution:

Quality E-Mail Relationships"

Building quality relationships takes time, focus, energy, and that dirty four-letter word:  work...

http://www.clickz.com

 

December 13, 2006

From ClickZ.com:

"The Value of Branded vs. Non-Branded Search Terms"

Searchers tend to click generic, non-brand terms earlier in the search process and more on brand terms when they're closer to making a purchase...

http://www.clickz.com

 

December 12, 2006

From eMarketer:

"Some Good News for Newspapers"

When you combine robust online buying activity with the fact that newspaper website audiences are large and growing, it is very clear that newspapers provide audiences that advertisers need to reach...

http://www.emarketer.com

About Customer

Service

 

December 29, 2006

From ClickZ.com:

"Loyalty, CRM, E-mail, User Experience and More"

User experience and marketing are extremely important, but if users can't find the products and services they need on your site, it doesn't matter how terrific your shopping cart is...

http://www.clickz.com

 

December 18, 2006

From the New York Times:

"Last-Minute Help for Those (Mostly Male) Holiday Shopping Slackers"

Online retailers have tweaked product handling systems, thanks to improved technology and lessons learned in years past.  The result is that many online merchants this year will still sell goods with standard shipping terms through December 18 or 19...

http://www.nytimes.com

 

December 13, 2006

From The Globe and Mail:

"Retailers Prepare for Online Blitz"

Online retailers are extending the season later, pushing back deadlines for standard shipping in time for Christmas deliveries as retailers' operations become more sophisticated...

http://www.theglobeandmail.com

 

December 12, 2006

From DM News:

"The Importance of the Other Search:

Web Site Search"

Five proven site search best practices...

http://www.dmnews.com

 

December 11, 2006

From E-Commerce Times:

"Holiday Selling Tips to Increase Business"

Instill customer confidence by providing a safe shopping experience...

http://www.ecommercetimes.com

 

December 8, 2006

From InternetRetailer.com:

"Good Site Performance Trumps Brand Loyalty and Savings"

More than 90% of online shoppers abandon a web store after three or fewer unsuccessful experiences to complete a purchase...

http://www.internetretailer.com

 

December 7, 2006

From CNET:

"Disabled Deprived of Access to Many Top Web Sites"

Textual descriptions of graphics enable individuals who are blind to "see" them by using screen reader software that converts the text into electronic speech...

http://news.com.com

 

December 5, 2006

From E-Commerce Times:

"Are You Making the Most of Site Search?"

If a shopper doesn't find what they are looking for in three clicks, you could very well lose them to another Web site.  Navigation alone isn't going to cut it.  You have to have internal search that works...

http://www.ecommercetimes.com

 

December 4, 2006

From MarketingProfs.com:

"Creating Momentum:

Guide Site Visitors Forward to the Next Page"

Each page not only has to fulfill its own purpose but also has to pre-sell the reader on the next page to view...

http://www.marketingprofs.com

 

December 4, 2006

From ClickZ.com:

"Do Not Reply to This E-Mail"

If you really can't accept replies to the e-mail you've sent, at least provide readers another way to get in touch with you...

http://www.clickz.com

 

December 1, 2006

From ClickZ.com:

"Making CRM Accessible"

Make customer interactions easy to understand for people who have visual or aural impairments...

http://www.clickz.com

 

About Webstore

Management

 

December 28, 2006

From CNET:

"Net Sales Show Big Holiday Gains"

Online sales grew by about 25 percent, eclipsing about 3 percent growth for overall holiday retail sales...

http://news.com.com

 

December 26, 2006

From TechWeb News:

"Online To Outpace Overall Holiday Sales Growth"

Online holiday sales growth is on track to be nearly four times higher than overall retail sales during the busiest time of the year...

http://www.techweb.com

 

December 22, 2006

From ClickZ.com:

"Online One-Day Holiday Spending Peaks at $666.9 Million"

Between January and October, e-commerce sites rung up $77.5 billion in sales, up 24 percent from 2005...

http://www.clickz.com

 

December 21, 2006

From eMarketer:

"Canada Heats Up!"

This year 53% of Canadian Internet users ages 18 and older will make at least one online purchase...

http://www.emarketer.com

 

December 21, 2006

From E-Commerce Times:

"E-Commerce Continues to Come of Age"

Increasingly online shopping is serving as a precursor to actual buying taking place offline...

http://www.ecommercetimes.com

 

December 20, 2006

From DM News:

"Four Reasons Why Your Business Should Blog Next Year"

Blogging represents a significant opportunity for your business to improve organic search results, exhibit thought leadership, have a conversation with customers, and sell more merchandise...

http://www.dmnews.com

 

December 20, 2006

From ClickZ.com:

"Site Architecture and SEO"

By playing close attention to how well search engine spiders crawl our sites, we can take the first steps toward improving the indexing of our sites...

http://www.clickz.com

 

December 19, 2006

From MarketingVOX:

"Late Surge in Online Holiday Retail Sets Records"

Growth in online retail spending accelerated during the latter part of last week, with sales on Friday, December 15, growing 38 percent versus the corresponding day last year...

http://www.marketingvox.com

 

December 18, 2006

From iMarketing News:

"Free Shipping Gets E-Mails Opened"

Online is the place to go for a bargain because it's easier to comparison shop, but the price of shipping can negate the cost of the savings...

http://www.dmnews.com

 

December 15, 2006

From InternetRetailer.com:

"Online Retailers Reject Too Many International Orders"

Merchants are projected to reject 12.7% of orders from outside the U.S. and Canada this year, resulting in a rejection rate more than five times the rate of actual fraud...

http://www.internetretailer.com

 

December 15, 2006

From eMarketer:

"Peak Online Shopping Hours:  9 to 5"

Despite the proliferation of high-speed Internet connections in US homes, a new survey shows that most e-commerce shopping happens during work hours...

http://www.emarketer.com

 

December 14, 2006

From ClickZ.com:

"Three-Quarters of U.S. Web Users Are In the Fast Lane"

Eighty-two percent of time spent online is attributed to Internet users with high-speed access...

http://www.clickz.com

 

December 13, 2006

From E-Commerce Times:

"Tis the Season for E-Commerce and E-Crash"

When companies underestimate online traffic, having effective network monitoring tools in place will help ensure e-commerce sites stay up and running despite heavy traffic...

http://www.ecommercetimes.com

 

December 12, 2006

From InternetRetailer.com:

"Online Holiday Sales Up 25% Year-to-Year Through December 8"

The season has already had seven days each exceeding $610 million in sales...

http://www.internetretailer.com

 

December 11, 2006

From the New York Times:

"Online Swindlers Shift Focus to Smaller Retailers"

Smaller retailers often unwittingly welcome bursts of sales for too long before recognizing that the purchases are from criminals...

http://www.nytimes.com

 

December 11, 2006

From InternetRetailer.com:

"Holiday Sales Showing Big Gains for Online Retailers"

One-fourth of e-retailers report sales up 50% over last year...

http://www.internetretailer.com

 

December 9, 2006

From E-Commerce Times:

"Home Page for the Holiday"

Recommendations from friends and family and search engines are the top influences in identifying small, online businesses for holiday gift buying...

http://www.ecommercetimes.com

 

December 8, 2006

From eMarketer:

"Online Shoppers Plan to Spend More"

41% of Internet users say that they are going to increase their e-commerce spending in 2007...

http://www.emarketer.com

 

December 8, 2006

From ClickZ.com:

"Four Steps to More Effective Web Site Testing"

A lot of the testing is done by producing the creative first while skimming (sometimes skipping) over step two and poorly identifying goals and fitness factors.  Don't make the same mistake...

http://www.clickz.com

 

December 8, 2006

From E-Commerce Times:

"No Customer Left Behind"

Multichannel-based retailers are in for a strong holiday selling season, and online-only retailers will be challenged...

http://www.ecommercetimes.com

 

December 7, 2006

From InternetRetailer.com:

"Most Holiday Shoppers Look for Specific Item at Favorite Site"

Among search tools considered the most important when buying gifts online, 83% said keyword search; 63%, advanced search; and 52%, quick shop (entering a product number from a print catalog)...

http://www.internetretailer.com

 

December 7, 2006

From iMarketing News:

"December 19 Online Holiday Shopping Deadline"

Catalogs are found to be the most successful offline tool to generate online sales...

http://www.dmnews.com

 

December 6, 2006

From MarketingProfs.com:

"Killer Web Content:

Make the Sale, Deliver the Service, Build the Brand"

Quality content is the essence of what makes a Web site successful...

http://www.marketingprofs.com

 

December 6, 2006

From eMarketer:

"Biggest E-Retail Day in History"

Online consumer spending on Cyber Monday this year reached $608 million, making it the highest single day in retail e-commerce history...

http://www.emarketer.com

 

December 6, 2006

From DM News:

"Local Search Is on Everyone's Mind"

For getting listed in local search and map results, adding the physical address to the bottom of every page is a good strategy...

http://www.dmnews.com

 

December 5, 2006

From InternetRetailer.com:

"Online Shoppers Are Spending 11% More Per Visit"

Online retail sales reached $11.75 billion for November, up 24% from the same period a year ago...

http://www.internetretailer.com

 

December 4, 2006

From iMarketing News:

"E-Commerce Firms Gang Up on Fraudsters"

When looking for fraud, time of day is important...

http://www.dmnews.com

 

December 1, 2006

From USC-Annenberg Digital Future Project:

"Online World As Important to Internet Users as Real World"

77.6 percent of all Americans age 12 and older go online....

http://www.digitalcenter.org

 

December 1, 2006

From eWeek.com:

"Down But Not Out"

Far too many retailers are blissfully unaware of their sites' performance if their internal (behind the firewall) indicators show that all is well...

http://www.eweek.com

 

December 1, 2006

From E-Commerce Times:

"Seven Deadly E-Commerce Sins"

The time until a user abandons a confusing or slow loading Web page has shrunk from about 30 to seven seconds...

http://www.ecommercetimes.com

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