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Winning Internet Integration Strategies for Today's Retailer

 

 

e-RETAILING NEWS & OPINION ARCHIVES

December 2005

For the Archives Index, please click here

 

About Advertising

and Promotion

 

December 28, 2005

From eMarketer:

"Marketing to Teens"

Young consumers spend more hours per week on the Net than adults, and much of this time is spent on sites related to gadgets and games...

http://www.emarketer.com

 

December 12, 2005

From iMarketing News:

"Post Holiday Strategies for E-Commerce Marketers"

Review your marketing programs to make sure they represent an integrated marketing mindset...

http://www.dmnews.com

 

December 9, 2005

From ClickZ.com:

"The Digital Doppler Effect"

Marketers walk a fine line between being trendsetters and wasteful trend followers...

http://www.clickz.com

 

December 8, 2005

From eWeek:

"Online Comparison Shopping Nabs Web Market Share"

Retailers have begun to cooperate with comparison shopping sites because the sites are considered a measured marketing vehicle...

http://www.eweek.com

 

December 8, 2005

From ClickZ.com:

"Is Your Media Campaign Integrated?"

Though physically segregating marketing efforts and relying on separate specialists to execute them may seem opportune, it can result in a world of trouble if not effectively managed...

http://www.clickz.com

 

December 7, 2005

From ClickZ.com:

"Consideration-Cycle Marketing:  Your New Best Friend"

Marketing is no longer centered on what the marketer has to say but rather on what the consumer wants to know - now...

http://www.clickz.com

 

December 6, 2005

From Business Week:

"E-Tailers Try New Holiday Tricks"

Retailers are tapping into technologies such as blogs, social networking, and wireless phones to draw shoppers to their sites...

http://www.businessweek.com

 

December 2, 2005

From ClickZ.com:

"Keep Customers Buying After the Holidays"

After the holiday season, wean customers off the Q4 promotions and rewards slowly, don't drop them entirely...

http://www.clickz.com

 

About Customer

Service

 

December 30, 2005

From eMarketer:

"E-Mail, E-mail Everywhere!"

Although e-mail began mainly as an acquisition vehicle, it is emerging as a critical channel for customer retention and loyalty marketing with 94% of consumers now expecting e-mails to confirm orders and 90% expecting shipping confirmations...

http://www.emarketer.com

 

December 29, 2005

From InternetRetailer.com:

"The Multi-Channel Customer May Cost More to Keep"

Measure customers on gross- margin and lifetime value bases to accurately determine their true value...

http://www.internetretailer.com

 

December 29, 2005

From eMarketer:

"The Net Giveth and The Net Taketh Away"

Internet users can compare various companies based on criteria of their choosing, making customer retention a tricky matter for online providers...

http://www.emarketer.com

 

December 28, 2005

From InternetRetailer.com:

"The Power to Find Products Drives Shoppers Online"

The web's ability to easily locate products, especially niche items, is nearly 10 times more important to consumers than is price alone...

http://www.internetretailer.com

 

December 26, 2005

From CNET:

"Avoiding the Post-Holiday Online Shopping Blues"

As retailers set more strict return policies, unwanted gifts can cause headaches on both sides...

http://news.com.com

 

December 22, 2005

From iMarketing News:

"Consumers Growing Clever, Comfortable With E-Mail"

E-mail is firmly entrenched as a critical communications tool for the majority of consumers.  For marketers, this presents enormous opportunities, while at the same time requiring a significant degree of sophistication to communicate and interact with consumers on their terms in a mutually beneficial manner...

http://www.dmnews.com

 

December 8, 2005

From InternetRetailer.com:

"Pick-up in Store Picks Up the Ticket by 58%"

The increase is part of an overall trend by which customers who shop in more than one channel spend more than single-channel shoppers...

http://www.internetretailer.com

 

December 5, 2005

From InternetRetailer.com

"Why Some Retailers Are Eyeing Kiosks Again"

The seemingly easy route of simply attaching an existing e-commerce site to the store kiosk is not necessarily the most effective one...

http://www.internetretailer.com

 

December 5, 2005

From E-Commerce Times:

"Shopping in a Maze:  Do Your Online Customers Trust You?"

The combination of broadband and new Web application technologies are finally making it possible to dramatically improve customer experience and with it, enhanced trust and brand equity...

http://www.ecommercetimes.com

About Webstore

Management

 

December 30, 2005

From InternetWeek:

"Holiday Shoppers Spent Less In Stores; 30% More Online" 

Online shoppers spent $30.1 billion this year, or 27% of total holiday sales...

http://internetweek.cmp.com

 

December 29, 2005

From InformationWeek:

"Gender Differences In Internet Use"

While both use the Internet in equal numbers, men are more focused on getting information while women are more about communications and on getting support for problems...

http://www.informationweek.com

 

December 27, 2005

From ClickZ.com:

"Web Analytics:  Data Drive Business Forward"

We can no longer afford the luxury of continuing organic growth; businesses will have to compete for market share.  Those who drive the business by the numbers will have a better chance than those who don't...

http://www.clickz.com

 

December 27, 2005

From InternetRetailer.com:

"Holiday Online Shopping Up 25%"

From November 1 through December 21, consumers spent $17.48 billion online...

http://www.internetretailer.com

 

December 26, 2005

From InternetRetailer.com:

"Likelihood to Shop Online Goes Up with Income"

Households with annual income of $100,000 or more are 33% more likely to buy online as households with income of $75,000- $100,000...

http://www.internetretailer.com

 

December 23, 2005

From ClickZ.com:

"Seven Thoughts to Arm Yourself With in 2006"

Make pages people friendly and search engines will follow...

http://www.clickz.com

 

December 21, 2005

From eMarketer:

"Online Holiday Shopping Goes For the Green"

Small retailers will account for 45% of holiday online sales in 2005, up a healthy 42%...

http://www.emarketer.com

 

December 21, 2005

From E-Commerce Times:

"Online Merchants Choosing Alternative Payment Options" 

Alternative payment solutions are often less expensive for the merchant and can be easier to use than setting up the merchant account that is required to process credit card payments...

http://www.ecommercetimes.com

 

December 20, 2005

From ClickZ.com:

"Three Resolutions to Keep in 2006"

Before you make another decision based on your Web analytics information, you must confirm the data are accurate...

http://www.clickz.com

 

December 19, 2005

From CNET:

"Small Net Retailers Level the Selling Field"

Smaller merchants have gained two important advantages:  search engines and consumers who are fussier than ever...

http://news.com.com

 

December 19, 2005

From DM News:

"Eight Things To Consider when Choosing An Email Service Provider" 

Some providers assess set-up and management charges or monthly fees, while others opt for a per email, pay-as-you-go model...

http://www.dmnews.com

 

December 19, 2005

From eMarketer:

"An After-Christmas Online Rush?"

Gift cards have risen to prominence as an alternative to participating in the pre-Christmas shopping rush...

http://www.emarketer.com

 

December 16, 2005

From TechWeb News:

"Online Retailers Urged To Form Clear Return Policies"

76 percent of multi-channel retailers offer the capability to buy online and return in the store...

http://www.techweb.com

 

December 15, 2005

From The Globe and Mail:

"On-line Retailers Step Up Discount Offers"

The busiest days of the season for on-line retailers are expected to be today and tomorrow...

http://www.globetechnology.com

 

December 14, 2005

From E-Commerce Times:

"Online Holiday Sales Set to Hit $26 Billion Target"

The average online shopper expects to spend $338 at Net outlets...

http://www.ecommercetimes.com

 

December 13, 2005

From InternetRetailer.com:

"Online Holiday Sales Growth Outpaces Catalog Sales"

Internet holiday sales have increased 23.6% year-over-year, outpacing catalog sales, which have dropped 1.7% from the year earlier period...

http://www.internetretailer.com

 

December 13, 2005

From E-Commerce Times:

"Online Holiday Shopping Grows 33 Percent"

Year-over-year, the number of shopping sessions grew to 462.5 million last week...

http://www.ecommercetimes.com

 

December 12, 2005

From AllBusiness.com:

"SMBs Point to the Internet as a Primary Driver of Growth"

SMBs are increasingly coming to the realization that there is an inextricable link between online marketing efforts and future success...

http://www.allbusiness.com

 

December 7, 2005

From MarketingProfs.com:

"Which Guarantees Really Matter in SEO"

Some of the more popular types of guaranteed SEO out there - some of them roughly as useful as leprechaun repellent, and some of them actually meaningful...

http://www.marketingprofs.com

 

December 6, 2005

From ClickZ.com:

"Sharing Web Analytics Insight Throughout an Organization"

Create before and after reports when new items or content are launched on the site...

http://www.clickz.com

 

December 2, 2005

From the Economist:

"Clicks, Bricks and Bargains"

Far from wrecking retailers' businesses, the web plays to their strengths...

http://www.economist.com

 

December 2, 2005

From Nielsen//Netratings:

"Heaviest Online Buyers Represent 18% of Buyers, But Drive 46% of Online Spending"

Not only are MVPs (most valuable purchasers) valuable based upon sales and number of purchases, they are also inordinately loyal to the retailers that they purchase from...

http://www.nielsen-netratings.com

 

December 1, 2005

From E-Commerce Times:

"10 Tips for Smart Shipping This Holiday Season"

Know the basic differences in shipping costs...

http://www.ecommercetimes.com

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