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Winning Internet Integration Strategies for Today's Retailer

 

 

e-RETAILING NEWS & OPINION ARCHIVES

December 2004

For the Archives Index, please click here

 

About Advertising

and Promotion

 

December 28, 2004

From DM News:

"2005 Online Ad Spend Will Rise 30%"

In 2005, online advertising to generate sales of $10.2 billion...

http://www.dmnews.com

 

December 20, 2004

From DM News:

"Web Copy That Sells"

What good is all the traffic in the world if you can't get visitors to your site do what you want them to do when they get there?

http://www.dmnews.com

 

December 9, 2004

From MarketingProfs.com:

"Internet Marketing Motto:  Be Useful"

Bringing someone to your Web site is only the first step...

http://www.marketingprofs.com

 

December 9, 2004

From eMarketer:

"E-Mail Marketing in the Retail Sector"

Aggressiveness is generally a turn-off for most e-mail recipients, who consider e-mail junk or spam when it comes too frequently... http://www.emarketer.com

 

December 1, 2004

From clickZ.com:

"Mastering Search Engine Advertising"

Create effective landing pages, your one chance to convince the visitor to spend more time on your Web site... 

http://www.clickz.com

 

 

About Customer

Service

 

December 30, 2004

From the New York Times:

"Bad Fit?  Bad Color?  Good Riddance"

If the returns process is inconvenient, 85 percent of online shoppers are not likely to shop again with a retailer...

http://www.nytimes.com

 

December 20, 2004

From E-Commerce Times:

"Transforming Online Shopping"

Smaller retailers online are poised to thrive this holiday season by offering better online customer service...

http://www.ecommercetimes.com

 

December 14, 2004

From E-Commerce Times:

"Ethnic-Oriented Portals Bring Culture to Holiday Shopping" 

When sites go beyond in-language translations and move in the direction of cultural sensitivity to address the special communities they serve, they have a potential to induce a loyalty not usually associated with most generic e-commerce sites... 

http://www.ecommercetimes.com

 

December 11, 2004

From E-Commerce Times:

"Tricks, Tips for E-Retailers/E-Shoppers"

Free or discounted shipping, guaranteed holiday delivery, gift wrapping, and the ability to pick up and return online purchases at local brick-and-mortar stores are perks that online shoppers look for...

http://www.ecommercetimes.com

 

December 10, 2004

From clickZ.com:

"Fuzzy Customer Focus"

Offer assurances, such as guarantees, return policies, privacy statements, and secure transactions, at the point of action...

http://www.clickz.com

 

December 6, 2004

From E-Commerce Times:

"For Holiday Shopping, the Customer Calls the Shots"

Integrated software can match customer expectations by ensuring that products and information are available where and when they are desired... http://www.ecommercetimes.com

 

About Webstore

Management

 

December 31, 2004 

From InternetRetailer.com:

"In-Store Pickup Sparks Online Holiday Shopping"

Online retail sales rise 53% for the week ended December 26, from the comparable week last year...

http://www.internetretailer.com

 

December 29, 2004

From InternetRetailer.com:

"Retail Sites Claim 25% Hike in Share of Holiday Traffic"

2004 holiday season daily traffic patterns achieved a near-perfect correlation with last year's daily patterns...

http://www.internetretailer.com

 

December 27, 2004

From the New York Times:

"A Good Season for Online Sales"

Online customers using the in-store pick-up option more than they did before the holiday season...

http://www.nytimes.com

 

December 24, 2004

From InternetRetailer.com:

"Online Retail Sales Blast Off"

For the week ending December 19, e-sales reached $2.45 billion, up 57% for the corresponding week last year.  Year-to-date online sales have reached $64.2 billion, up 26% from $49.4 billion last year...

http://www.internetretailer.com

 

December 23, 2004

From MarketingProfs.com:

"Searching for Behavioral Clues"

What people search for; what they find; what they don't find...

http://www.marketingprofs.com

 

December 22, 2004

From clickZ.com:

"Snapshot of the 2004 Online Holiday Shopper"

Online shoppers are influenced by an array of factors, including retailer reliability, delivery time, and brand names... 

http://www.clickz.com

 

December 21, 2004

From InternetRetailer.com:

"Online Sales Continue Strong Growth Through Mid December" 

Online sales during the week of December 13 - 17 increased 49% over the same period last year...

http://www.internetretailer.com

 

December 21, 2004

From E-Commerce Times:

"Best Practices Can Improve E-Commerce Experience"

The most prevalent and significant obstacles to online purchases are search and navigation issues -- if you can't find the items you want, you can't buy the items you want...

http://www.ecommercetimes.com

 

December 17, 2004

From clickZ.com:

"Map Trails That Lead to Better Conversion"

Users expect to find trigger words in links.  When the trigger words match the user's goals, they find those words right away and the links make them more confident that they are going to find their content...

http://www.clickz.com

 

December 16, 2004

From E-Commerce Times:

"Online Shopping Up 21 Percent over Last Year"

The average sale amount was $140...

http://www.ecommercetimes.com

 

December 16, 2004

From clickZ.com:

"Holiday Visits to Retail Sites Up 24 Percent Over 2003" 

Leading search engines vary in their strength to refer traffic to certain categories versus others...

http://www.clickz.com

 

December 15, 2004

From InternetRetailer.com:

"Men Outspend Women on the Web"

Men use the Internet to research or browse products 31 times a month...

http://www.internetretailer.com

 

December 14, 2004

From eMarketer:

"Small Businesses Expecting E-Sales"

Methods used by small and medium-size businesses to measure online success...

http://www.emarketer.com

 

December 13, 2004

From BusinessWeek Online:

"E-Tailing Finally Hits Its Stride"

Search-based, targeted advertising helped make e-tailing a much less capital-intensive, risky business.  Perfect for the small guy...

http://businessweek.com

 

December 13, 2004 

From InternetRetailer.com:

"Retail Chains Shining Online This Holiday Season"

Site redesigns, more consistent multi-channel promotion, improved use of search marketing, and order-online-pick-up-in-the-store have been a big part of multi-channel retailer growth...

http://www.internetretailer.com

 

December 8, 2004

From E-Commerce Times:

"Good News for Smaller E-Tailers"

More than three-fourths of consumers say company size is not a factor in their online shopping...

http://www.ecommercetimes.com

 

December 7, 2004

From clickZ.com:

"Search for Some Perspective"

Think about search in the context of the entire online shopping experience.  It's the beginning of the journey for many users, so have a clear, cogent search strategy and revisit it often... 

http://www.clickz.com

 

December 7, 2004

From the New York Times:

"In High-Speed Households, She Surfs, He Snores"

Legions of people are in thrall to the Internet's open-all-night shopping opportunities...

http://www.nytimes.com

 

December 6, 2004

From InternetRetailer.com:

"Conversion Rates Rise"

Online shoppers this year 20% more likely than last year to place a product in a shopping cart.  Conversion rates for items placed in carts rose 13% year-over-year...

http://www.internetretailer.com

 

December 3, 2004

From InternetRetailer.com:

"Retailers Want Faster Sites"

Customer patience is waning as more shoppers become accustomed to quicker broadband connections... http://www.internetretailer.com

 

December 2, 2004

From The Globe and Mail:

"Canadians Embrace On-Line Retailers"

In October, 15.6 million Canadians either shopped or browsed Canadian retailers... http://www.globetechnology.com

 

December 2, 2004

From E-Commerce Times:

"E-Commerce Bucks Bad Holiday Shopping Reports"

In the online world, the two busiest shopping are Mondays and Tuesdays... http://www.ecommercetimes.com

 

December 1, 2004

From MarketingProfs.com:

"Do You Manage a Web Site, or a Data Warehouse?"

If you're running a Web site, you are an accidental publisher.  Content is your asset...

http://www.marketingprofs.com

For the Archives Index, please click here

 

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