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Winning Internet Integration Strategies for Today's Retailer

 

 

e-RETAILING NEWS & OPINION ARCHIVES

December 2003

For the Archives Index, please click here

 

About Advertising

and Promotion

 

December 31, 2003

From DM News:

"Write, Design and Publish an E-Zine"

Use a quick-reading format designed to let the subscriber read your e-zine online right when he opens it...

http://www.dmnews.com

 

December 29, 2003

From clickZ.com:

"Begin at the Beginning"

Use a creative brief to outline and prioritize communication strategies, messaging, offers, branding information and mandated requirements for executing e-mail advertising...

http://www.clickz.com

 

December 26, 2003

From clickZ.com:

"SEM Post-Holiday Wrap-Up"

Those who understand the buying cycle measured and adapted campaigns based on a spectrum of searcher behavior...

http://www.clickz.com

 

December 15, 2003

From InternetRetailer.com:

"Minimize the Risk of Internet Coupon Fraud"

Don't use coupons for free product and put some kind of identifying information on the face of the coupon...

http://www.internetretailer.com

 

December 11, 2003

From MarketingProfs.com:

"What Can Web Copywriters Learn From Direct Mail"

Headlines can improve the click-through of a page by up to 35%...

http://www.marketingprofs.com

 

December 4, 2003

From clickZ.com:

"Using E-Mail to Drive Traffic Offline"

Start by determining what information the reader will need to make a decision...

http://www.clickz.com

 

About Customer

Service

 

December 30, 2003

From clickZ.com:

"(More) Bumps in the Sales Road"

Consumers are as busy as marketers.  Respect their time as well as their dollars if you want loyalty...

http://www.clickz.com

 

December 19, 2003

From clickZ.com:

"Customer-Focused Excellence"

There's no excuse for Web page design not to allow for larger font sizes or to offer an option to enlarge the font...

http://www.clickz.com

 

December 18, 2003

From InternetRetailer.com:

"Home Page Failures Are Driving Away Customers"

The basics of web site operations - having error-free pages, consumer-friendly messaging and navigation that makes sense - require putting yourself in the visitor's shoes...

http://www.internetretailer.com

 

December 15, 2003

From MediaPost:

"Confirmations Add To Fatigue, Frustration"

The major problem with confirmation and other transactional messages is that many of them less closely resemble a customer-service step than spam...

http://www.mediapost.com

 

December 9, 2003

From eMarketer:

"Holiday Shopping:  Online, Offline or Multichannel"

45% of US online buyers are researching gift purchases in stores or in catalogs offline, and then buying them online...

http://www.emarketer.com

 

December 4, 2003

From MarketingProfs.com:

"Error Messages:  More Important to Your Web Site Than You Think"

Six basic guidelines for writing error messages that will keep the user focused on completing a task...

http://www.marketingprofs.com

 

December 1, 2003

From Wired:

"Ask Questions First, Shop Later"

The majority of activity is to compare online and make the purchase offline...

http://www.wired.com

 

 

 

About Webstore

Management

 

December 29, 2003

From the New York Times:

"Big Gains for Internet Retailers"

Year-to-date sales - excluding travel and auctions - reached $51.51 billion, up roughly 22 percent from $42.37 billion in the same period a year earlier...

http://www.nytimes.com

 

December 24, 2003

From Internet News:

"Hitting Shoppers Where They Work"

By far the biggest traffic peak is at lunch hour...

http://www.internetnews.com

 

December 24, 2003

From Wired:

"E-Tailers Find Much to Celebrate"

An increase in the number of women shopping online, expanded broadband usage and nearly ubiquitous offers of free shipping, has made 2003 a good year for holiday e-commerce sales...

http://www.wired.com

 

December 24, 2003

From eMarketer:

"Holiday Shopping Satisfaction Guaranteed"

The shopping features that have been most successful in driving online holiday business...

http://www.emarketer.com

 

December 23, 2003

From InternetRetailer.com:

"Online Spending Up 31% Last Week"

Online retail continues to perform at the high end of expected range...

http://www.internetretailer.com

 

December 23, 2003

From Internet News:

"Heavy Traffic Days"

Research finds that Internet users surf the Web and conduct business in the early part of the week...

http://www.internetnews.com

 

December 22, 2003

From clickZ.com:

"Understand Search Results Pages"

What impacts branding most isn't a top search engine listing.  Usability has the biggest impact on an online brand...

http://www.clickz.com

 

December 19, 2003

From CNET:

"Online Holiday Spending Up, Up and Away"

The amount of money consumers spend per transaction has been on the upswing, rising to an average of $142 per purchase in 2003...

http://news.com.com

 

December 18, 2003

From CNET:

"Online Shopping Snags Persist"

Taking advantage of the strengths of online marketing can result in disaster, if your Web site is not prepared to handle the volume a marketing campaign engenders...

http://news.com.com

 

December 17, 2003

From MarketingProfs.com:

"The Ultimate Web Traffic Dashboard"

What should you measure on your Web site?

http://www.marketingprofs.com

 

December 16, 2003

From E-Commerce Times:

"10 Ways To Increase Your Search Engine Ranking"

It is increasingly vital that a site's listing appear in the first few pages of search results - because most people will not take the time to scroll further than that...

Part One

http://www.ecommercetimes.com

Part Two

http://www.ecommercetimes.com

 

December 16, 2003

From clickZ.com:

"Bumps in the Sales Road"

Providing product information can be tricky.  Seemingly irrelevant details can matter to large groups of people.  Failing to provide all appropriate details is an easy mistake to make...

http://www.clickz.com

 

December 16, 2003

From Internet News:

"E-Tailers Send Shoppers Back to the Mall!"

More and more consumers expect to be able to buy something online, then pick it up at a physical location...

http://www.internetnews.com

 

December 12, 2003

From clickZ.com:

"The Color of Money"

Too often color is an afterthought when creating a Web site...

http://www.clickz.com

 

December 11, 2003

From The Globe and Mail:

"Internet Shopping Surges"

E-commerce households spent an average of $876 annually on-line, up dramatically from $146 in 2001...

http://www.globeinvestor.com

 

December 10, 2003

From eMarketer:

"Online Holiday Spending"

Holiday shoppers spent $8.5 billion online in the US in November, a 55% leap over online spending in November of last year...

http://www.emarketer.com

 

December 10, 2003

From The Globe and Mail:

"Window Shopping Without the Walk"

In October, more than 15.1 million Canadians visited retailers on-line...

http://www.globeandmail.com

 

December 10, 2003

From DM News:

"Free Shipping Pulls Holiday Customers"

44 percent of surveyed online retailers said free shipping, with conditions, is their most effective promotion...

http://www.dmnews.com

 

December10, 2003

From clickZ.com:

"Shopping Search Engines"

Once-simple product search and price comparison engines now offer sophisticated tools to assist with all aspects of the shopping cycle...

http://www.clickz.com

 

December 8, 2003

From the New York Times:

"Last-Minute Shipping for Online Buyers"

With more online shoppers showing up late to select from limited supplies, accurate inventory tracking systems will be important...

http://www.nytimes.com

 

December 5, 2003

From clickZ.com:

"Does Usability Actually Sell Anything?"

Observing what people do under real market conditions where the real world distracts and interacts with them is much more powerful...

http://www.clickz.com

 

December 3, 2003

From the New York Times:

"The Search for the Perfect Gift Grows at Small Online Stores"

Tapping into a powerful marketing tool and the fastest growing part of the Internet - search engines...

http://www.nytimes.com

 

December 2, 2003

From E-Commerce Times:

"Early Signs Portend Strong Online Commerce"

Online retail sites saw traffic jump 28 percent on the Friday after Thanksgiving...

http://www.ecommercetimes.com

 

December 1, 2003

From MediaPost:

"'Black Friday' Proves Green, eTail Sales Soar"

US online retail sales rose 36 percent to $200 million on November 28, the day after Thanksgiving...

http://www.mediapost.com

For the Archives Index, please click here

 

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