December
31, 2002
From CNET:
"Online
Spending Busts Records"
Online
consumer sales $74 billion in 2002, a nearly 40 percent leap over 2001...
http://news.com.com
December
30, 2002
From the
Pew Internet Project:
"Counting
on the Internet"
63%
of all Americans expect that a business will have a Web site that gives
them information about a product they are considering buying...
http://www.pewinternet.org
December
30, 2002
From the
New York Times:
"Strong
Sales for Online Merchants"
Gift
certificates enjoyed their best season ever online, soaring 64 percent
over last year...
http://www.nytimes.com
December
27, 2002
From CNET:
"E-tailers
Find Hope In Holidays"
Spending
on the last weekend before Christmas Day was up by 92 percent compared
with the same weekend last year...
http://news.com.com
December
27, 2002
From
clickZ.com:
"Deliver
the Goods and a Good Experience"
Online
merchants with a physical presence can eliminate delivery fees and
redelivery attempts and even enable same-day fulfillment...
http://www.clickz.com
December
26, 2002
From DM
News:
"Online
Holiday Shopping $1.9B Last Week"
A
19 percent increase over the week before Christmas last year...
http://www.dmnews.com
December
24, 2002
From CNET:
"Online
Shopping Passes $11 Billion"
An
increase of about 40 percent from the same period last year...
http://news.com.com
December
23, 2002
From
useit.com:
"Top
Ten Web-Design Mistakes of 2002"
Mistakes
that were particularly good at punishing users and costing site owners
business in 2002...
http://www.useit.com
December
23, 2002
From DM
News:
"85%
of Online Buyers Happy With Experience"
Featured
sale item pages and product promotions are most likely to result in an
online sale...
http://www.dmnews.com
December
23, 2002
From
BusinessWeek Online:
"Online
Retailing Finds Its Legs"
Retailers
don't give a second thought to blurring and crossing traditional
boundaries in pursuit of sales wherever they may be -- online or off...
http://www.businessweek.com
December
22, 2002
From the
New York Times:
"Shhhh!
Late Shoppers Buy Online at the Office"
Shoppers
spent about $11.3 billion from Nov. 1 through Friday, a 40 percent
increase from last year...
http://www.nytimes.com
December
20, 2002
From
clickZ.com:
"Wrapped
Up Tightly in a Box"
The
Web site can't merely be a tool. It needs to consciously be part of
a persuasive dialogue...
http://www.clickz.com
December
20, 2002
From
Forrester:
"Hark!
The Online Registers Ring"
Free
shipping and powerful cross-channel campaigns drew consumers to shop
online early and often...
http://www.forrester.com
December
20, 2002
From
E-Commerce Times:
"Making
Sense of Web Traffic"
Observing
which paths visitors take through Web sites can help site owners determine
a strategy that will encourage people to follow through on browsing by
placing an order...
http://www.ecommercetimes.com
From
MarketingProfs.com:
"The
Santa Clue"
Business
is a feedback loop, and e-mail is the feedback medium...
http://www.marketingprofs.com
December
18, 2002
From
Ipsos-Reid:
"Internet
Use Continues To Climb In Most Markets"
The
Internet has become a central way that we navigate our lives...
http://www.angusreid.com
December
17, 2002
From
Internet News:
"E-Tailers
Enjoying Pre-Holiday Sales Crush"
Internet
sales on Saturday (December 14) rang up to the tune of a 73 percent gain
year over year...
http://www.internetnews.com
December
17, 2002
From
eMarketer:
"How
(Many) People Are Shopping Online This Holiday"
Over
one-half of US online buyers go directly to a specific merchant's website
when they begin to shop online...
http://www.emarketer.com
December
17, 2002
From
iMarketing News:
"The
Next Hot Place to Reach Online Customers: At Work"
Retailers
who began applying the rigorous disciplines of direct marketing online
have seen a steady and significant increase in the efficiency of their
Internet advertising...
http://www.dmnews.com
December
16, 2002
From the
New York Times:
"A
Retailing Mix On Internet, in Print and in Store"
The
fastest growth is coming from retailers that have mastered how to use the
Internet in conjunction with catalogs, stores or both...
http://www.nytimes.com
December
13, 2002
From
clickZ.com:
"Effective
Skimming and Scanning"
How
do you ensure a reader engages with the text on your Web pages?
http://www.clickz.com
December
12, 2002
From DM
News:
"Multichannel
Shopping Grows in Popularity"
Online
shoppers are increasingly older, less affluent and female...
http://www.dmnews.com
December
12, 2002
From CNET:
"Google
Searches Out an E-tail Niche"
Google
is testing a new service that uses the company's search engine to help
shoppers find products online...
http://news.com.com
December
10, 2002
From
E-Commerce Times:
"Full
Steam Ahead for E-Holiday Sales"
Consumers
spent US$2 billion during the week after Thanksgiving, an all-time
one-week sales record for the Web and an increase of 34 percent over the
same week in 2001...
http://www.ecommercetimes.com
December
10, 2002
From
clickZ.com:
"Selling
to the E-Fluentials"
E-fluentials
are information sponges. Advertise right, and watch them spread your
message...
http://www.clickz.com
December
9, 2002
From
MarketingProfs.com:
"10
Profit Boosting Holiday Tips"
Nothing
grabs visitors' attention like a compelling headline with a clear
benefit...
http://www.marketingprofs.com
December
6, 2002
From
MarketingProfs.com:
"Tell
Them What's In the Can"
The
responsibility to describe the contents of your site is yours alone--and
you need to achieve that within the first two seconds...
http://www.marketingprofs.com
December
5, 2002
From
Internet News:
"Top
Four Search Sites Dominate E-Commerce"
8
to 10 percent of referrals to e-commerce sites come from search engines...
http://www.internetnews.com
December
4, 2002
From
MarketingProfs.com:
"Top
Tips for Taglines That Engage First-Time Visitors"
The
purpose of a tagline is to quickly and accurately orient a new visitor to
the purpose of your site...
http://www.marketingprofs.com
December
2, 2002
From the
New York Times:
"Online
Shopping Headed Toward a Strong Season"
9
million to 10 million people bought something online in November, up from
about 7 million a year earlier..."
http://www.nytimes.com