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About
Advertising
and Promotion
August
28, 2001
From The
Globe and Mail:
"Canadian
On-line Youth a Lucrative Market"
The
Internet is becoming like the phone, with some young people using it all
the time and others not using it as much, but where there's almost no-one
who doesn't use it...
http://www.globeandmail.com
August
27, 2001
From
CyberAtlas.com:
"Canadians
Fail to Follow American Online Habits"
Canadians
display much more confidence than Americans when it comes to banking or
investing online. Canadians also outpace Americans when it comes to
overall Internet usage, downloading music and having high-speed Internet
access...
http://cyberatlas.internet.com
August
15, 2001
From
CNET.com:
"Marketing
Tool May Be Right Mix for Stores"
Consumers
who shop through more than one outlet are vastly more loyal than people
who purchase through a single channel. More important, multichannel
shoppers are bigger spenders than single-channel shoppers...
http://news.cnet.com
August
7, 2001
From
E-Commerce Times:
"The Irresistible Lure of E-Commerce"
A
new study reveals consumers find e-commerce more irresistible then even
they themselves realize...
http://www.ecommercetimes.com
August
1, 2001
From
E-Commerce News:
"Offline Brands Bringing E-Commerce to the Masses"
Brick-and-mortar
mass retailers are enjoying success in converting their regular offline
customers to online shoppers, even matching and exceeding 34 percent
year-over-year growth of online giant, Amazon.com...
http://www.internetnews.com
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About
Customer
Service
August
31, 2001
From
the Gartner Group:
"Price
is Nice But Convenience Comes First"
Internet
buyers are frequently more concerned with saving time than they are with
saving money...
http://www.gartnerg2.com
August
23, 2001
From ABC
News:
"More
Shop Online"
More
than a third of Americans have now bought something online, double what it
was two years ago...
http://abcnews.go.com
August
23, 2001
From
E-Commerce Times:
"Consumers
Spend Nearly
$4
Billion Online in July"
Not
only did overall Internet spending numbers rise in July, but the average
amount spent per person increased as well...
http://www.ecommercetimes.com
August
16, 2001
From
The Globe and Mail:
"Retailers
Don't Listen, Consumer Study Says"
As
people's lives become more stressful and more complex, they increasingly
value simplicity, ease of service and respect when they shop...
http://www.globeinvestor.com
August
15, 2001
From the
Gartner Group:
"Are Your Customers Happy?"
It costs
up to 10 times more to lure and win over a new customer than it does to
retain one. Customer relationship management can help increase
customer loyalty and retention...
http://www4.gartner.com
August
6, 2001
From
clickZ.com:
"Figuring Out the Customer-Support Dilemma"
Like
any other operation, customer support should be evaluated in terms of its
impact on overall company performance...
http://clickz.com
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About
Webstore
Management
August
28, 2001
From
The Yankee Group:
"Desire
for Local Content on the Web Continues to Grow"
Although
local content is neither glamorous nor high profile, there is a grassroots
need for people to have access to information that allows them to carry
out their daily activities more conveniently...
http://www.yankeegroup.com
August
20, 2001
From
E-Commerce Times:
"Brick-and-Clicks Undervalue Their Own Web Sites"
Brick-and-click
retailers who factor in non-transactional benefits, such as
online-influenced sales and improved payroll productivity, will find that
the return on investment (ROI) of their Web sites is 65 percent higher
than if they only consider online sales...
http://www.ecommercetimes.com
August
13 2001
From
E-Commerce Times:
"Nearly 60 Percent of U.S. Homes Are Online"
Last
month, users spent an average of 10 hours and 19 minutes online, up 7
percent from July 2000...Growth is now "being driven by late adopters
and by more aggressive use from the enormous existing Internet
population...
http://www.ecommercetimes.com
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