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Winning Internet Integration Strategies for Today's Retailer

 

 

e-RETAILING NEWS & OPINION ARCHIVES

August 2009

For the Archives Index, please click here

 

About Advertising

and Promotion

 

August 28, 2009

From Marketing Charts:

"Small Ads More Effective than Framing Ads"

Ad shape and placement can be more important than size.  Half-banner rectangles are more effective than ads that frame the page, like high-profile leaderboards and skyscrapers...

http://www.marketingcharts.com

 

August 26, 2009

From ClickZ.com:

"Bad Apology E-mails Have Long Tails, Too"

You should incorporate an apology into a corrected e-mail message if you send an offer or other kind of message to your entire list that only a fraction of the subscriber base can participate in, such as a special offer only for paid subscriber or registered users...

http://www.clickz.com

 

August 24, 2009

From eMarketer:

"How Much Time People Really Spend with Ads"

Dwelling on an ad is spending time with it, including mouse-overs, user-initiated video duration, user-initiated expansion duration, and other user-initiated custom interaction durations...

http://www.emarketer.com

 

August 21, 2009

From Search Engine Watch:

"Measuring Success - How Deep Do You Go?"

Why is measuring to profit so important, and how can it impact your paid search campaigns?

http://searchenginewatch.com

 

August 21, 2009

From MarketingProfs.com:

"Get Horizontal"

Try increasing conversions by surprising email subscribers with a horizontal scroll they don't expect...

http://www.marketingprofs.com

 

August 21, 2009

From InternetRetailer.com:

"Search Tips for the Holidays"

Utilize the power of search marketing data to boost other types of advertising...

http://www.internetretailer.com

 

August 19, 2009

From ClickZ.com:

"The Five Biggest Mistakes in Measuring Social Media"

It's time for marketers to show up to social media with a purpose and goal, as well as a clear strategy on how to get there...

http://www.clickz.com

 

August 17, 2009

From ClickZ.com:

"Simple But Powerful E-Mail Tips You Might Have Forgotten"

Top twelve tips for increasing success with your e-mail marketing program...

http://www.clickz.com

 

August 14, 2009

From MarketingProfs.com:

"In Email, Emphasize Quality, Not Quantity"

Five tips for boosting quality when creating email marketing content...

http://www.marketingprofs.com

 

August 13, 2009

From eMarketer:

"Marketers Court Female Bloggers"

Women would like marketers to read and understand their blogs before making contact, to make sure they are a good fit with the product or service being marketed...

http://www.emarketer.com

 

August 13, 2009

From ClickZ.com:

"Blogging:  The Missing Link of Social Marketing"

Your blog won't thrive if it's simply made up of posts about different products or promotions.  The ability to create great content and provide visitors with valuable or entertaining information is essential and should play a large role in deciding which blog theme to go with where...

http://www.clickz.com

 

August 12, 2009

From Search Engine Watch:

"Combine and Compare PPC and SEO"

Watching the two channels together helps you make good decisions, be it about PPC budget allocation or about long-term SEO strategies and how to truly combine your efforts...

http://searchenginewatch.com

 

August 11, 1009

From MarketingProfs.com:

"Don't Become a Frenemy"

Refer-a-friend campaigns can be tricky territory.  Just because someone gives you the email address of their friend does not mean you have permission to email that friend whenever you want, as often as you like...

http://www.marketingprofs.com

 

August 11, 2009

From [x=1]:

"Search Engine Marketing in 2009:  Reality Not Matching Expectations"

Dynamic landing pages - assembled in real time based on online visitor data - are much more effective than static pages in driving results.  Users who click through find content, images, messages and offers that are customized and highly relevant...

http://www.xplusone.com

 

August 7, 2009

From InternetRetailer.com:

"Paid Search More Likely than Organic to Bring in Buyers"

Visitors who arrive at a retailer's site from paid search ads are 50% more likely to buy than those who come from clicking on a natural search link...

http://www.internetretailer.com

 

August 5, 2009

From ClickZ.com:

"The Sweet Spot of Optimal E-mail Frequency"

E-mail marketing messages will engage more when the mailing cycle matches the subscriber's buying and reading cycles...

http://www.clickz.com

 

August 3, 2009

From ClickZ.com:

"Inbound E-Mail Marketing's Importance"

Your e-mail marketing strategy should absolutely consider inbound messages, as they can very well be a key to increased sales and strengthened relationships...

http://www.clickz.com

 

About Customer

Service

 

August 20, 2009

From ClickZ.com:

"The Welcome E-Mail Series"

Instead of dumping new subscribers into the heavy traffic of weekly or daily promotions and offers, send a specific set of welcome messages that could include a walking tour of the Web site, detailed use instructions, or links where a purchaser can seek help...

http://www.clickz.com

 

August 19, 2009

From Search Engine Watch:

"Don't Be That Site - You Know the One"

Two dozen annoying Website practices that need to go the way of the dodo.  If you're doing anything on this list - just stop and fix it...

http://searchenginewatch.com

 

August 17, 2009

From InternetRetailer.com:

"Most E-Retailers Let Easy Pickings Go By"

One of the easiest ways to save a sale is to send a reminder to a shopper who has abandoned a cart that there is still merchandise in the cart waiting to be checked out...

http://www.internetretailer.com

 

August 14, 2009

From E-Commerce Times:

"E-Commerce With an Accent on Luxury"

Part of the allure of luxury retail is the personal attention and bespoke services that a customer typically receives when shopping in the store, and there are number of ways for online retailers to incorporate this personalization for their customers as well...

http://www.ecommercetimes.com

 

August 6, 2009

From MarketingProfs.com:

"Stop Blabbing!  I'm Here to Buy"

Selling at the landing page works for search or ad placements, but for email it's different.  Why?  Because once a consumer has clicked through, she's at your landing page to buy, not dilly-dally...

http://www.marketingprofs.com

About Webstore

Management

 

August 27, 2009

From InternetRetailer.com:

"Retailers Failing to Build Site Content to Convert Shoppers"

80% of companies don't promote web site content based on analytics that show how particular content engages shoppers and converts them to buyers...

http://www.internetretailer.com

 

August 27, 2009

From InternetRetailer.com:

"Back-to-School Shoppers Hit Web Early, But More to Research than Buy"

Activity likely had more to do with deal-hunting or researching store purchases than with buying online...

http://www.internetretailer.com

 

August 24, 2009

From DM News:

"Social Shopping Is Poised for Growth"

Social shopping tools may have broader applications than simply mimicking the in-store shopping experience and wider appeal than among cutting-edge youth looking for a new experience...

http://www.dmnews.com

 

August 20, 2009

From InternetRetailer.com:

"Broadband Access Gains Much Broader Reach"

Nationwide, 89% of Internet households go online via a broadband connection.  In metro areas of 50,000 or more in population, the rate is 92% while in rural areas it's 75%...

http://www.internetretailer.com

 

August 19, 2009

From Search Engine Watch:

"The Art of the Landing Page:

7 Tips For Increasing Conversions"

Your visitors arrived from somewhere, and an expectation was set before they even landed on your page.  Make sure that you understand the context from which they arrived...

http://searchenginewatch.com

 

August 18, 2009

From MarketingProfs.com:

"How Can I Find the Words?"

It's important to not rush keyword research.  The goal is not only to rank well for many search terms but to also rank well for the most-targeted, highest-converting search terms...

http://www.marketingprofs.com

 

August 18, 2009

From ClickZ.com:

"11 Things to Measure Besides Clicks and Conversions"

A visit to a site is good, but a return visit is better.  It shows a high level of interest, and of course many conversions happen long after the first visit...

http://www.clickz.com

 

August 18, 2009

From Marketing Charts:

"Searches Climb 5% in July"

Online Americans conducted a total of 10.5 billion searches in July...

http://www.marketingcharts.com

 

August 14, 2009

From ClickZ.com:

"When Landing Page Optimization Isn't Enough"

Too many sites spend way too much time and money on best practices and page performance to the detriment of site performance...

http://www.clickz.com

 

August 12, 2009

From E-Commerce Times:

"Extreme E-tail:  Sell the Product, Sell the Search, Sell the Space"

With online shoppers starting their searches on retail sites at a greater rate than on search engines, it makes sense for retailers to offer manufacturers an opportunity to boost their on-site visibility by leveraging some of the tactics of paid search...

http://www.ecommercetimes.com

 

August 12, 2009

From InternetRetailer.com:

"Retailers Must Work to Improve Natural Keyword Performance"

Retailers wanting to take advantage of natural search keywords need to build or purchase content related to their products or marketplace to get consumers' attention...

http://www.internetretailer.com

 

August 12, 2009

From MarketingProfs.com:

"Is Your Website Impeding Your SEO?"

Some coding and design techniques are detrimental to search-engine positioning.  If your website uses any of them, it's probably time to build a new website, or at least rebuild in a format that is better suited for search-engine positioning...

http://www.marketingprofs.com

 

August 11, 2009

From Search Engine Watch:

"The 60 Minute SEO Site Audit"

An eleven step quick check...

http://searchenginewatch.com

 

August 10, 2009

From E-Commerce News:

"Digital Certificates - Don't Do Business Online Without Them"

Digital certificates enable a wide range of digital trust applications, such as strong authentication, secure email, electronic signatures, data encryption, and code signing...

http://www.ecommercetimes.com

 

August 10, 2009

From InternetRetailer.com:

"Younger Shoppers Most Influenced by Online Opinions"

85% of consumers are most likely to share shopping experiences face to face, and 55% by phone, followed by e-mail, social networks, and blogs...

http://www.internetretailer.com

 

August 10, 2009

From CNET:

"Phishing Activity Up in July"

Phishing attacks rose 52 percent in July while spam as a percentage of all e-mail stayed about the same compared with the previous month...

http://news.cnet.com

 

August 6, 2009

From DM News:

"Overlooked E-Mail Metrics"

Web analytics integration allows you to correlate behavior on your website with email-driven traffic.  Eight questions you'll be able to answer...

http://www.dmnews.com

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