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About
Advertising
and Promotion
August
28, 2008
From
iMarketing News:
"Local
Search Marketing:
Diversify
Your Media Mix"
Evaluate
the criteria consumers use when they make buying decisions when you
determine your target advertising message and/or keywords...
http://www.dmnews.com
August
25, 2008
From
ClickZ.com:
"Getting
Openers to Click"
What
does your e-mail look like in the preview pane? If you don't know,
you should. This is a strong opportunity, in addition to the sender
address and subject line, to pull readers in and engage them...
http://www.clickz.com
August
22, 2008
From
InternetRetailer.com:
"Retailer
Spending on Web Display Ads Growing 20% per Year"
There
is more to customer relationships than just driving a sale.
Well-targeted display media can end up being a much more profitable
investment than cost-per-click ads based on too-popular keywords...
http://www.internetretailer.com
August
25, 2008
From
InternetRetailer.com:
"The
Web Will Make Up 28% of Smaller Firms' Ad Spend Next Year"
27%
of small and medium businesses say their return on investment on
pay-per-click ads is either extraordinary - over 20 times their spending
on the program; or excellent - 10-20 times their spend...
http://www.internetretailer.com
August
20, 2008
From
ClickZ.com:
"Buff
Enough for a Tough
Economy?
Ten E-mail Exercises"
Never
make the first paragraph more than a line and a half long.
Intersperse longer paragraphs with short, snappy one-sentence paragraphs
for emphasis...
http://www.clickz.com
August
19, 2008
From
iMarketing News:
"Online
Content Management Is Key in Local Search"
A
sound local search engine content marketing strategy comes down to
optimizing your content, managing it, and knowing where to send it...
http://www.dmnews.com
August
18, 2008
From DM
News:
"Email
Marketers Miss Deliverability Opportunities"
Marketers
are making adjustments to their email practices to increase
user-friendliness and combat image blocking, problems with accreditation, and
difficulty with site navigation...
http://www.marketingvox.com
August
18, 2008
From
InternetRetailer.com:
"Offline
Ads Inspire Consumers to Go Online to Research and Buy"
TV
and print ads are the most likely offline formats to drive online search
response...
http://www.internetretailer.com
August
14, 2008
From
eMarketer:
"Online
Ad Spending Update"
Advertisers
in the US will spend $24.9 billion online this year...
http://www.emarketer.com
August
13, 2008
From
MarketingProfs.com:
"The
Power of Search Within a Complex Sales Cycle"
Every
sales cycle - whether it's days, weeks, or months - goes through various
stages, from inception to close. Understanding how to market your business
online positions you to take advantage of these stages and create leads
every step of the way...
http://www.marketingprofs.com
August
13, 2008
From
eMarketer:
"In
Search of Integrated Campaigns"
Search
engine marketing campaigns most often paired with print media...
http://www.emarketer.com
August
11, 2008
From
InternetRetailer.com:
"Tweens
Use Online Search when Researching Products"
Shoppers
ages 10-to-14-year-olds frequently turn to the Internet to learn more
about a product after seeing ads in other channels...
http://www.internetretailer.com
August
11, 2008
From
ClickZ.com:
"Why
Q4 Promotions Are an All-Year Affair"
Make
sure promotions like buy one, get one free, 20% off, or free shipping all
come with eligibility thresholds that the user wouldn't normally have...
http://www.clickz.com
August
8, 2008
From
MarketingProfs.com:
"Are
You Committing the Marketing Sin of Assumption?"
Make
it easy to get to the good stuff - put it right there front and center on
your homepage...
http://www.marketingprofs.com
August
7, 2008
From
eMarketer:
"Search
Popularity Draws Ad Dollars"
Reduced
revenues due to the economy will entice some marketers to not only
increase their paid search programs, but also potentially to bid higher
for core keywords that give good results...
http://www.emarketer.com
August
6, 2008
From
ClickZ.com:
"Who
Says People Don't Respond to Long E-mail Copy?"
Put
at least two action links in your body copy and track results. If
you find that you, too, get a significantly higher response to the second
link, try these other tests...
http://www.clickz.com
August
5, 2008
From
eMarketer:
"Economy
Gives Web Coupons a Boost"
Nearly
eight out of 10 printable coupon users said the Internet was one of the
main places they went for coupons, while only 73.5% named newspapers as a
top source...
http://www.emarketer.com
August
5, 2008
From DM
News:
"Six
Benchmarks for the Perfect Search Campaign"
Clicks,
click-through rate and cost-per-click are the measuring sticks of most
search campaigns, because they're the statistics most easily gleaned from
online reports. Judging a campaign's performance by these standards
is not only misleading, it can cause an advertiser to waste significant
investment...
http://www.dmnews.com
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About
Customer
Service
August
27, 2008
From
MarketingProfs.com:
"Give
'Em What They Paid For"
Transactional
messages like membership confirmations and shipping notifications show
some of the highest open rates in the inbox. Customers receiving
these are engaged and they wait ready for you to reach out and seal the
deal...
http://www.marketingprofs.com
August
26, 2008
From
ClickZ.com:
"Understanding
Your Visitors' Feelings"
What
are the people who successfully check out from your site saying versus the
people who start down the checkout process and don't complete? Why
are people leaving the site after they access the site view on one page?
http://www.clickz.com
August
22, 2008
From
ClickZ.com:
"Seven
Deadly Sins of Site Design"
Your
site shouldn't be like Times Square. Focused messages that don't distract
from the user's primary purpose are a hallmark of a well-designed Web
site...
http://www.clickz.com
August
20, 2008
From
E-Commerce Times:
"An
E-Tailer's Guide to Surviving the Down Economy"
Studies
indicate that a typical Web site user decides on the credibility and value
of the Web site they are browsing within the first 7 to 10 seconds of site
arrival. A credible Web site that is professional, well-designed and
well-marketed, and that provides users with the functionality they need,
is business-critical...
http://www.ecommercetimes.com
August
15, 2008
From
ClickZ.com:
"Five
Simple Tips for Lead-Generation Sites"
While
it may be a best practice to limit visitor choices on landing pages, this
certainly isn't a persuasive practice, especially for someone in the early
stages of the buying process...
http://www.clickz.com
August
12, 2008
From
ClickZ.com:
"Driving
Offline Sales via Online"
The
most called for service on most e-commerce sites is a comparison tool, so
that consumers can look at their options side-by-side...
http://www.clickz.com
August
7, 2008
From
ClickZ.com:
"Three
Rules for Reconfirming E-Mail Lists"
How
to gracefully retire addresses from an e-mail list...
http://www.clickz.com
August
4, 3008
From
InternetRetailer.com:
"Web
Coupon Printers Younger and Richer than Newspaper Coupon Clippers"
More
than 70% of coupon clickers would provide their e-mail address, first and
last name, and answer survey questions for a $2 coupon...
http://www.internetretailer.com
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About
Webstore
Management
August
29, 2008
From
InternetRetailer.com:
"Online
Communities and Videos Leading Design Trends"
A
web site is an e-retailer's storefront, and just as bricks-and-mortar
shops change their window displays, online merchants are constantly
seeking new ways to draw in customers and prompt them to purchase...
http://www.internetretailer.com
August
28, 2008
From
ClickZ.com:
"The
Power of Reviews in Local Search"
Poor
reviews and ratings can influence your rankings in local search engines...
http://www.clickz.com
August
28, 2008
From
InternetRetailer.com:
"Men
More at Ease Online and Spend More Freely than Women"
Women
are more worried about the economy and about the security of online
shopping...
http://www.internetretailer.com
August
27, 2008
From
InternetRetailer.com:
"Catalogers
Expect More Sales to Shift to the Web"
Web
sales will account for 36% of total catalog retailer revenue this year, up
from 31% in 2007...
http://www.internetretailer.com
August
26, 2008
From
MarketingVOX:
"Local
Online Media Offer Significant Ad Advantage"
Consumers
trust advertising on local newspaper, magazine and television websites,
and are very likely to take action after viewing ads on these sites...
http://www.marketingvox.com
August
26, 2008
From
InternetRetailer.com:
"Rising
Prices Top Concern of Online Shoppers"
Ratchet
down your cost structure, wring every last cent of efficiency out of your
systems, and be prepared to use price as the driver of your business...
http://www.internetretailer.com
August
21, 2008
From
MarketingProfs.com:
"Top
5 Legitimate SEO Techniques That Will Help Your Business Get Found"
The
page title of each Web page is the most important on-page SEO factor...
http://www.marketingprofs.com
August
20, 2008
From
MarketingProfs.com:
"The
Latest SEO Trends and Metrics:
What's
Hot, What's Not"
Seven
SEO key performance indicators...
http://www.marketingprofs.com
August
19, 2008
From
MarketingVOX:
"US
Retail E-commerce Sales Up 2.9% in Q2"
US
retail e-commerce sales in Q2 were an estimated $34.6 billion, an increase
of 2.9 percent from the first quarter...
http://www.marketingvox.com
August
19, 2008
From
MarketingProfs.com:
"A
Six-Step Web-Branding Blueprint for the Experience Economy"
The
experience economy demands a new way of thinking about your audience and
exactly what it is you're selling...
http://www.marketingprofs.com
August
18, 2008
From
ClickZ.com:
"Top
10 Resources for Search Engine Optimizers"
SEO
basics to get Web sites to rank better in search engine results...
http://www.clickz.com
August
15, 2008
From
E-Commerce Times:
"Where
There's a Web, There's a Way:
A
Business Guide to Getting Social"
With
a potential market of millions of consumers, the key to any Web 2.0
outreach is getting a handle on your goals and your real audience...
http://www.ecommercetimes.com
August
14, 2008
From
MarketingProfs.com:
"Email
Hygiene: Six Ways to Polish Your List"
Permission
is perishable. Just because you received permission to send emails
to a prospect three or six months ago doesn't mean they're still
interested - especially if you're an infrequent emailer...
http://www.marketingprofs.com
August
13, 2008
From
InternetRetailer.com:
"To
Gain More Exposure, Some Retailers Have Begun Reaching Out to Bloggers"
An
educational and entertaining blog will bond customers to retailers,
creating customer loyalty that in the end will translate into sales...
http://www.internetretailer.com
August
12, 2008
From
iMarketing News:
"Hitting
Your Target Every Time with Local Search"
Five
reasons you should use local search...
http://www.dmnews.com
August
8, 2008
From
ClickZ.com:
"Reputation,
PPC Search, and SEO: Harmony or Discord"
One's
PPC conversion rate may in fact be influenced by reputation degradation
that was earlier thought of only as a SEO problem...
http://www.clickz.com
August
8, 2008
From
MarketingVOX:
"Branded-Content
Sites Serve Superior Ad Results"
Branded-content
sites have a notably greater impact at the points where consumers are
establishing brand preference and making purchase decisions...
http://www.marketingvox.com
August
7, 2008
From
iMarketing News:
"Happy
Holidays Forecast for E-Commerce"
Though
conventional e-commerce wisdom had said that online retailers should focus
on retention because the number of new consumers in the channel was drying
up, retailers are starting to acquire a new type of customer - largely due
to the economic environment...
http://www.dmnews.com
August
6, 2008
From
E-Commerce Times:
"The
Online Social Shop Till You Drop Party"
It's
no fun shopping alone. That's the theory behind social shopping, a
trend that combines social networking with e-commerce. It's a trend
that's coming into its own as increasing...
http://www.ecommercetimes.com
August
5, 2008
From
ClickZ.com:
"Examining
Analytics Across Multiple Online Platforms"
The
first step is to establish ways to differentiate traffic and conversions
generated by each forum. This can be accomplished though any number
of methods like ID tags or unique landing pages...
http://www.clickz.com
August
1, 2008
From
ClickZ.com:
"A
Guide to Common Testing Challenges"
Testing
well is hard work and uses resources: time, effort, and cash...
http://www.clickz.com
August
1, 2008
From
InternetRetailer.com:
"Online
Retail Sales Growth Slows, But
Far Outpaces Offline Growth"
Online
sales in the second quarter totaled $31 billion, up 14% from $27.2 billion
a year ago...
http://www.internetretailer.com
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