August
31, 2007
From
ClickZ.com:
"Conversion
Rate Basics"
How
much time, money, and resources do you spend optimizing your conversion rate?
http://www.clickz.com
August
29, 2007
From
ClickZ.com:
"Page
Views vs. Time Spent:
Balance
Competing Metrics"
The
easier it is to keep a profile, an account, purchase history, and personal
preferences up to date, the better the chance the content served to visitors
on the basis of their profiles will satisfy them...
http://www.clickz.com
August
27, 2007
From
ClickZ.com:
"Search
as a Branding Vehicle"
But
what about all those searches without commercial intent? Are great
branding opportunities there?
http://www.clickz.com
August
27, 2007
From CNET:
"On
the Net, Pocket Change Is Not Easily Spent"
Micropayments
are here, they just have not evolved in the way that everybody expected...
http://news.com.com
August
24, 2007
From
eMarketer:
"Sizing
Up Apparel Online"
Online
sales of apparel, footwear and accessories (excluding jewelry) will reach
$22.1 billion in 2007, a 21% increase over 2006...
http://www.emarketer.com
August
23, 2007
From The
Globe and Mail:
"Fighting
Click Fraud: Is It Really Down for the Count?"
The
latest figures show the industry's average click fraud rate was 15.8 per
cent in the second quarter of 2007, up from 14.1 per cent last year...
http://www.theglobeandmail.com
August
23, 2007
From DM
News:
"Offline
Media Motivates Consumers to Search"
Company,
product and service names are the most commonly used keyword types.
In 44 percent of the cases, that keyword is the company name...
http://www.dmnews.com
August
23, 2007
From
eMarketer:
"Most
Moms Research Products on Web"
Nearly
two-thirds of women reported using a search engine to gather more
information after seeing an advertisement...
http://www.emarketer.com
August
22, 2007
From
SearchEngineWatch:
"Can
PPC Listings Affect Organic Rankings?"
Combining
the 1-2 punch of organic plus paid can increase not only your click-thru
rate, but also ultimately your conversion rate as well...
http://searchenginewatch.com
August
22, 2007
From
MarketingProfs.com:
"Seven
Ways Your Company Can Harness the Power of Blogs"
Blogs
make getting the official word out about your company amazingly simple...
http://www.marketingprofs.com
August
21, 2007
From
eMarketer:
"Retail
E-Commerce Sales Strong in Q2"
Estimated
US retail e-commerce sales for the second quarter of 2007 totaled $31.8
billion. That is up 20.7% from the second quarter of 2006...
http://www.emarketer.com
August
17, 2007
From CNET:
"Niche
E-tailers Attract Bargain Hunters"
Think
of a retail boutique with a very, very limited range of products and
bargain basement prices. Now, put that on the Internet and you have
the next big thing in online shopping...
http://news.com.com
August
15, 2007
From
MarketingProfs.com:
"Does
Web 2.0 Make Copy and Content Less Important?"
When
you welcome interaction with your readers, it becomes even more important
that the site's professionally written content and copy be of the highest
quality. Every word you write and every opinion you share will be
open to public scrutiny...
http://www.marketingprofs.com
August
15, 2007
From
ClickZ.com:
"Holiday
Shopping: Wrap It Up"
We're
about 100 days in front of U.S. Thanksgiving Day, so there's no time to
waste implementing these traffic-building tips to help your site attain
optimal search engine visibility just in time for the holiday sales
surge...
http://www.clickz.com
August
14, 2007
From
E-Commerce Times:
"Making Friends With Search Engines"
Don't
make your keyword list a wish list by including every word that could
eventually be related to your business. Keep it to five or so
keywords that are relevant today...
http://www.ecommercetimes.com
August
13, 2007
From The
New York Times:
"Manufacturers
Find Ways to Navigate Web Retailing"
Manufacturers
are getting used to having some of their products rejected by retailers
and thus have more incentive to try to move those products through the
Web..
http://www.nytimes.com
August
9, 2007
From
E-Commerce Times:
"Is
It Time to Scale Up? Signs of E-Commerce System Strain"
End-user
monitoring tools coupled with deep diagnostic information can help
organizations know when they have a problem and can also trace transaction
problems to the source of bottlenecks...
http://www.ecommercetimes.com
August
8, 2007
From
MarketingProfs.com:
"Bounce
Rate as Sexiest Web Metric Ever"
Bounce
rate measures quality of traffic you are acquiring...
http://www.marketingprofs.com
August
6, 2007
From
MarketingVOX:
"Online
Merchants Increasing E-Commerce Budgets for Apps and Services"
44.7
percent of retailers expect to purchase a new order management system
within 24 months...
http://www.marketingvox.com
August
3, 2007
From
ClickZ.com:
"Obsessed
With the Competition"
When
you test landing pages, the objective is to improve marketing metrics over
the current baseline.
Important metrics typically include conversion
rate, order size, order profitability, lead quality...
http://www.clickz.com
August
2, 2007
From
MarketingVOX:
"Social
Commerce Gaining Ground among Online Retailers"
Tapping
into social commerce can be a great way of gaining a competitive
advantage, for example through ratings and reviews...
http://www.marketingvox.com
August
1, 2007
From
ClickZ.com:
"If
Harry Potter Did SEO"
SEO
tactics, much like the travails in the Harry Potter saga, have grown more
complex over time. There's a guise of secrecy imbued in constructing
strategic SEO strategies...
http://www.clickz.com
August
1, 2007
From
CNET:
"U.S.
Online Merchants Look to Canada"
Not
only are more American-based retailers offering goods to Canadians online,
but the Web sites they are building are also starting to more fully take
into account issues like shipping, taxes, and even language differences...
http://news.com.com
August
1, 2007
From
InternetRetailer.com:
"Q2
Online Sales Pick Up the Pace, Growing 23% Over Year-Ago Quarter"
For
the first half of the year, online retail sales were $55.1 billion, up 20%
from $46.1 billion in the first half of 2006...
http://www.internetretailer.com