August
31, 2006
From
ClickZ.com:
"Four
Steps Every Business Can Take to Improve Local Search Results"
Make
sure your physical address is prominently displayed on your Web
site. This tells search engines what "local" means to
you...
http://www.clickz.com
August
29, 2006
From
InternetRetailer.com:
"June's
Online Sales Grow 30% Over Last June"
Online
retail sales in June reached $7.32 billion...
http://www.internetretailer.com
August
29, 2006
From
E-Commerce Times:
"Backing
Up Your Web Site Data: An Overlooked Necessity"
Have
written policy and procedures in place on how a restore from backup should
be handled. In a time of crisis, this will cut down on confusion and allow
the process to move along more smoothly...
http://www.ecommercetimes.com
August
28, 2006
From
SearchEngineWatch:
"Winning
Big With a Small Search Marketing Budget"
Local
search campaigns are a great way for small-and medium-sized companies to
reach searchers in a very focused manner at far less cost than national
efforts...
http://searchenginewatch.com
August
28, 2006
From
iMarketing News:
"Transactions
Shifting Online at Multi-Channel Retailers"
The
average transaction size for web sites surpassed those for catalogs for
the second year in a row - $116 versus $102...
http://www.internetretailer.com
August
25, 2006
From
iMarketing News:
"Determining
Visitor Intent: Analyzing Search Terms Used Within Your Site"
When
analyzing your internal search queries for the first time, you'll be
surprised by some of the phrases, terminology and common misspellings that
visitors use in a search query...
http://www.dmnews.com
August
25, 2006
From
InternetRetailer.com:
"Consumer-Generated
Content Moving Toward Wider Adoption Online"
Think
putting customer feedback online will only surface bad reviews?
Think again...
http://www.internetretailer.com
August
25, 2006
From
ClickZ.com:
"Building
Loyalty in the Off Season"
Instead
of just concentrating on retaining customers after Q4, find ways to
jumpstart buying leading up to it...
http://www.clickz.com
August
23, 2006
From
MarketingProfs.com:
"Bypassing
the Search Engine: Using Direct Navigation to Your Advantage"
More
than two-thirds of daily global Internet users arrive at a Web site via
direct navigation, compared with just 14 percent from search engines...
http://www.marketingprofs.com
August
22, 2006
From
eMarketer:
"Online
Retailers Continue to Ring Up Impressive Sales"
US
Web retailers sold $49.3 billion worth of products (excluding online
travel and event tickets), a 24.2% rise over online sales in the same
period last year...
http://www.emarketer.com
August
22, 2006
From
iMarketing News:
"Are
Your Analytics Tools Working For or Against You?"
Making
sure you're measuring the right items and in the correct way is crucial...
http://www.dmnews.com
August
22, 2006
From
eWeek.com:
"E-Tailers
Listen Better with People, Worse with Servers"
Reports
show that retailers are getting better at answering customer e-mail, but
this summer's load handling statistics predict a very crashy Christmas...
http://www.eweek.com
August
18, 2006
From DM
News:
"Multichannel
Merchandise Profit and Loss"
Developing
a multichannel merchandise profit and loss statement is critical to
understanding how various merchandise classifications perform...
http://www.dmnews.com
August
18, 2006
From
ClickZ.com:
"Building
More Effective Contact Us Pages"
Four
common "contact us" mistakes and solutions...
http://www.clickz.com
August
17, 2006
From
InternetRetailer.com:
"Add-to-Cart
Rate 6%-15% Higher with Enriched Products Content"
Sites
must also serve shoppers who are still making up their minds, with
features such as enriched content to help the decision process...
http://www.internetretailer.com
August
16, 2006
From
MarketingProfs.com:
"Ten
Effective SEO Design Tips (to Impress Visitors and Search Engines)"
Putting
your keywords within the title description tag of your pages is one of the
most important search engine optimization techniques...
http://www.marketingprofs.com
August
15, 2006
From
ClickZ.com:
"Focusing
on the Things That Matter"
Is
your Web analytics team dividing its time effectively?
http://www.clickz.com
August
11, 2006
From
iMarketing News:
"The
Search Road Less Taken"
The
benefits from SEO continue long past the initial efforts. With
pay-per-click bid costs rising, investing time in building a no-cost-
per-click program through SEO makes more sense than ever...
http://www.dmnews.com
August
10, 2006
From DM
News:
"Tis
the Season to Make Holiday Plans"
No
paid search campaign is as successful on day one as it is on day 30, or
60. Right now is the perfect time to figure out which product and
keyword categories provide the important combination of volume and
profitable transactions...
http://www.dmnews.com
August
8, 2006
From
InternetRetailer.com:
"When
Web Hosting Turns into a Disaster"
Subscribing
to a web hosting service first requires a retailer to identify and fully
understand their current and future business requirements...
http://www.internetretailer.com
August
7, 2006
From
ClickZ.com:
"Link-Building
Basics"
It's
not about the sheer number of links you have. It's about the links'
quality...
http://www.clickz.com
August
4, 2006
From
TechWeb News:
"Online
Retail Spending Expected To Top $100 Billion This Year"
Online
spending overall to reach $170 billion, including $102 billion in
non-travel e-commerce...
http://www.techweb.com
August
4, 2006
From
ClickZ.com:
"The
Power of the About Us Page"
Properly
written, an "About Us" page can provide some serious buying
resolve to certain customer segments...
http://www.clickz.com
August
3, 2006
From
iMarketing News:
"Not-So-Obvious
Tips for the Back End"
Five
tips for online retail entrepreneurs as they begin to grow...
http://www.dmnews.com
August
3, 2006
From
E-Commerce Times:
"Can
a Small Biz Make It Online?"
Most
small companies overlook the most important growth dependency - customer
input...
http://www.ecommercetimes.com
August
1, 2006
From
eMarketer:
"Slow
Christmas Shopping This Year?"
A
number of indicators point to a slower than usual holiday shopping
season. Will an offline slowdown in holiday sales translate into an
online speed up?
http://www.emarketer.com