August
31, 2005
From
eMarketer:
"E-Retail
Sales Pick Up Speed"
US
retail e-commerce sales for the second quarter of 2005 totaled $21.1
billion...
http://www.emarketer.com
August
31, 2005
From
ClickZ.com:
"Can
You Pass an E-Mail Reputation Audit?"
Measuring
your reputation and seeking third-party accreditation are steps to
consider if you're serious about boosting your delivery rate and
maximizing e-mail ROI...
http://www.clickz.com
August
29, 2005
From
InternetRetailer.com:
"Where
Live Chat Makes the Most Sense"
Put
live chat buttons on pages with products that have the highest profit
margin...
http://www.internetretailer.com
August
29, 2005
From
ClickZ.com:
"When
Content Isn't King in SEO"
Updating
your content regularly will encourage visitors (and search engine spiders)
to return to your site...
http://www.clickz.com
August
29, 2005
From
E-Commerce Times:
"Top
Five Methods to Prevent Internet Fraud"
A
stalwart solution that reduces fraud, but negatively impacts the customer
experience might be as dangerous to the well-being of a company as an
ineffective fraud solution...
http://www.ecommercetimes.com
August
24, 2005
From
MarketingProfs.com:
"Simplicity
Is Hard Work"
A
potential customer who has never been at your site before will spend less
than one minute trying to figure out your home page...
http://www.marketingprofs.com
August
23, 2005
From
ClickZ.com:
"Defining
Web Analytics: Market Intelligence"
Understand
and assess your business' performance in the context of the overall
market's development and your competitors' performance...
http://www.clickz.com
August
22, 2005
From DM
News:
"Remote
Shopping: Role of Mail, Catalogs and the Internet"
By
mailing catalogs to consumers, merchants not only drive direct order
sales, but also encourage customers to place orders online and to visit
stores...
http://www.dmnews.com
August
17, 2005
From
E-Commerce Times:
"Move
Over B2B, B2C -
It's M2E Time"
Manufacturers
now have the power of e-commerce to divert the consumer transactional flow
directly to them and block it from the old-fashioned infrastructures of
wholesalers and retailers...
http://www.ecommercetimes.com
August
16, 2005
From ClickZ.com:
"Defining
Key Performance Indicators"
Your
Web site KPIs shouldn't be driven by what others are doing; they should be
driven by the overall goals of your business and the role the Web site
plays within your organization...
http://www.clickz.com
August
15, 2005
From
E-Commerce Times:
"Advice
From a Black Belt Online Shopper"
A
site's service level is not simply its average response or reliability but
also includes technical page design, its ability to handle load, the way
it services all connection speeds and all geographies...
http://www.ecommercetimes.com
August
12, 2005
From ClickZ.com:
"Rewarding
Profitable Behavior"
Instead
of rewarding single-category shoppers based on purchases, reward them for
discovering new categories...
http://www.clickz.com
August
11, 2005
From
E-Commerce Times:
"E-Tailers'
Sites May Not Appeal to Women"
Men
and women have drastically different thoughts on what makes a good Web
site, but most online retailers have been creating pages that cater almost
exclusively to men...
http://www.ecommercetimes.com
August
10. 2005
From
MarketingProfs.com:
"Setting
up a Secure E-Commerce Site"
Earning
the trust of your customers through a comprehensive and responsible
approach to security should be a primary concern...
http://www.marketingprofs.com
August
8, 2005
From ClickZ.com:
"Defining
Web Analytics"
An
effective strategy for measuring and optimizing Web site performance has
four key components...
http://www.clickz.com
August
4, 2005
From DM
News:
"Online
Sales May Overtake Catalog in 18 Months"
Web-based
sales accounted for 38 percent of total multichannel direct sales last
year, up from 32 percent in 2003...
http://www.dmnews.com
August
3, 2005
From
MarketingVOX:
"Most
Users Reach Websites via Search"
Among
surfers 25 - 64 years old, 61 percent say they use search engines to visit
sites...
http://www.marketingvox.com
August
2, 2005
From The
Globe and Mail:
"E-tailing
In Age of Refinement"
Last
year on-line sales by domestic companies in Canada soared by almost 50 per
cent to $28.3-billion...
http://www.globeinvestor.com
August
1, 2005
From ClickZ.com:
"Improve
Your Welcome Message"
Six
tips to help make your email welcome message live up to its full
potential...
http://www.clickz.com