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Winning Internet Integration Strategies for Today's Retailer

 

 

e-RETAILING NEWS & OPINION ARCHIVES

August 2004

For the Archives Index, please click here

 

About Advertising

and Promotion

 

August 31, 2004

From clickZ.com:

"Campaign URLs"

Leverage a theme line or message in a URL to drive higher message awareness...

http://www.clickz.com

 

August 16, 2004

From clickZ.com:

"Engage the Consumer With Interactivity"

Interactivity can enhance a smart marketing strategy, but it's not a replacement for one...

http://www.clickz.com

 

August 6, 2004

From iMarketing News:

"Understand Online Consumer Behavior"

Target messages to the context of the content, creating advertising that is useful and meaningful to the consumer in that moment...

http://www.dmnews.com

 

August 5, 2004

From clickZ.com:

"Ask a Question, Acquire a Customer"

Leads generated by online surveys drive not only online but also offline sales.  When using online-generated leads to drive offline traffic and sales, coded coupons ensure you can measure the results...

http://www.clickz.com

About Customer

Service

 

August 19, 2004

From DM News:

"Don't Ignore Your Customers' Emotions"

Whether you want it that way or not, customers' emotions are a determining factor in whether they come back to do business with you...

http://www.dmnews.com

 

August 19, 2004

From clickZ.com:

"Are You Listening to Me?  Communicate With Customers"

Listening to customers directly provides a mother lode of information to help improve your offering, website, and marketing...

http://www.clickz.com

 

August 9, 2004

From clickZ.com:

"Personalize for Profit"

Five online personalization techniques that can be used to increase profits...

http://www.clickz.com

 

August 2, 2004

From E-Commerce Times:

"Five Myths in E-Commerce About Personalization"

Personalization has fallen victim to a number of misconceptions that have cast it in a less positive light...

http://www.ecommercetimes.com

About Webstore

Management

 

August 30, 2004

From eMarketer:

"Multi-Channel Retailing Is a Must"

Cross-channel transparency is necessary in order to satisfy today's customers who want convenience, choice, control and the ability to move seamlessly between channels...

http://www.emarketer.com

 

August 27, 2004

From clickZ.com:

"Intermediate Web Analytics for Retailers"

Merchandising analysis allows direct marketers to monitor the effectiveness of product pages in driving purchases...

http://www.clickz.com

 

August 26, 2004

From ABC News:

"Satisfying Sites"

Sites with the highest satisfaction scores are the least messy.  These sites use mostly text and, in particular, no Flash...

http://www.abcnews.com

 

August 25, 2004

From LinuxElectrons:

"US Online Retail Sales to Top $300 Billion by 2010"

Most online retail categories will grow between 10 percent and 20 percent compound annual growth rate over the next six years...

http://www.linuxelectrons.com

 

August 24, 2004

From MarketingProfs.com:

"Five Reasons Why Marketing Should Manage Web Content"

Distributing content responsibilities to the right people maximizes everyone's contributions and leverages everyone's expertise...

http://www.marketingprofs.com

 

August 23, 2004

From CNET:

"Online Retail Sales Continue to Surge"

US Department of Commerce statistics indicate that e-tail sales reached $15.7 billion during the second quarter of 2004, a 23 percent increase over the same period last year...

http://news.com.com

 

August 23, 2004

From InternetRetailer.com:

"Multi-Channel Retailing Has Taken Over"

Only 6% of store retailers still operate in only one channel...

http://www.internetretailer.com

 

August 20, 2004

From The Globe and Mail:

"A Question of Trust"

Banks are scrambling to get on the e-commerce bandwagon and, when they start to move, big changes are surely in store...

http://www.globetechnology.com

 

August 18, 2004

From Internet News:

"Online Shopping Up, Along With Abandoned Carts"

A total of 4.9 percent of e-commerce visits now result in a conversion, which is an increase of 14 percent over last year...

http://www.internetnews.com

 

August 17, 2004

From eMarketer:

"Internet Users:  A Day in the Life"

75% say the Internet is a good place to conduct everyday transactions...

http://www.emarketer.com

 

August 16, 2004

From E-Commerce Times:

"Keep Transactions Flowing Smoothly - Offline and Online"

As your Web applications grow more complex to support a diverse customer base, how do you ensure that your revenue generating transactions are completed successfully on a consistent basis?

http://www.ecommercetimes.com

 

August 13, 2004

From InternetRetailer.com:

"Online Retail Spending on Merchandise Keeps on Rising"

Consumer spending on the Internet to account for about 13% of all general merchandise retail spending by 2010...

http://www.internetretailer.com

 

August 12, 2004

From clickZ.com:

"Seven Steps to Optimize Your Welcome Message"

Properly planned and executed, your welcome message can serve as not only a reference point for readers but also a marketing tool...

http://www.clickz.com

 

August 11, 2004

From CNET:

"E-Commerce Turns 10"

In 1994, entrepreneurs eager to set up shop online faced plenty of obstacles...

http://news.com.com

 

August 10, 2004

From MarketingProfs.com:

"Six Ways to Improve Your Web Site Conversion Rate"

If your potential customers become educated about your offer and take away something useful from your site, they will remember you over your competition...

http://www.marketingprofs.com

 

August 5, 2004

From iMarketing News:

"Web Is No Threat to Offline Sales"

Retailers who use multiple channels note that as many as 40 percent of their online customers are new to their companies...

http://www.dmnews.com

 

August 4, 2004

From InternetRetailer.com:

"Web Outshines Catalogs, Direct Marketing and Telemarketing"

The Internet now influences the purchase decisions of as many shoppers as mail order catalogs, direct mail, and telemarketing combined...

http://www.internetretailer.com

 

August 3, 2004

From clickZ.com:

"Key Performance Indicators for Commerce Sites"

Apply this four-step methodology to maximize the value of the analytics data you gather...

http://www.clickz.com

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