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Winning Internet Integration Strategies for Today's Retailer

 

 

e-RETAILING NEWS & OPINION ARCHIVES

August 2003

For the Archives Index, please click here

 

About Advertising

and Promotion

 

August 21, 2003

From iMarketing News:

"Online Ad Spending Still Climbing"

Online ad spending is 2.5 percent of all ad spending...

http://www.dmnews.com

 

August 6, 2003

From clickZ.com:

"The Art of Discipline"

Keep your newsletter on time, fresh, and successful - without driving you and your team crazy..

http://www.clickz.com

 

August 5, 2003

From clickZ.com:

"Online Dating - for Brands"

With a logical and meaningful relationship between the values of each partner brand, consumers will find cooperative promotions informative, expanding, and useful...

http://www.clickz.com

 

About Customer

Service

 

August 29, 2003

From clickZ.com:

"The Golden Rule of Online Persuasion"

It always has to be about your customer.  Always!

http://www.clickz.com

 

August 19, 2003

From clickZ.com:

"Price Discrimination"

Just because incentives and capabilities for price discrimination exist doesn't mean it's about to become the Internet's next big thing...

http://www.clickz.com

 

August 18, 2003

From clickZ.com:

"The Rules of Engagement"

Get people to interact with your brand.   And make sure every interaction - every touch point - is a positive experience...

http://www.clickz.com

 

August 15, 2003

From clickZ.com:

"How to Get Shoppers to Complete the Sale"

Help those who want to check out and may have questions, doubts, or obstacles holding them back...

http://www.clickz.com

 

August 13, 2003

From MarketingProfs.com:

"A Tale of Two Sales Pages"

If you don't tell the customer the full story, you're not just missing out on the sale; you're missing out on your future sales as well...

http://www.marketingprofs.com

 

August 8, 2003

From clickZ.com:

"Tips to Minimize Shopping Cart Abandonment"

How many steps are in your checkout process?

http://www.clickz.com

 

 

 

About Webstore

Management

 

August 28, 2003

From MarketingProfs.com:

"Seven Deadly Sins of Web Writing"

Before you write, repeat to yourself:

It's not about me.  It's about my reader, my customer...

http://www.marketingprofs.com

 

August 27, 2003

From clickZ.com:

"Loosen Up a Little"

Give your site the personality test.   Have you, too, fallen into the trap of conformity?

http://www.clickz.com

 

August 27, 2003

From E-Commerce Times:

"E-Commerce vs. T-Commerce:  Who Will Buy?"

Although t-commerce is expected to reap $45 billion annually by 2005 e-commerce dominates the brickless sales landscape...

http://www.ecommercetimes.com

 

August 26, 2003

From eMarketer:

"College Students Buying Online"

72.2% of US college students have made purchases online...

http://www.emarketer.com

 

August 25, 2003

From the New York Times:

"Brand Building on the Internet"

The Web now accounts for about 15 percent of the typical consumer's media consumption...

http://www.nytimes.com

 

August 25, 2003

From clickZ.com:

"The Long and Short of It"

Craft your e-mail to the proper length to increase its odds of getting opened and quickly piquing the recipient's interest...

http://www.clickz.com

 

August 22, 2003

From CNET:

"Internet Retail Sales on the Rise"

E-commerce to account for 4.5 percent of retail sales this year...

http://news.com.com

 

August 22, 2003

From clickZ.com:

"Good Enough Conversion Rates"

What would happen to your conversion rate if you looked at every visitor who didn't convert as an error that needs correcting...

http://www.clickz.com

 

August 14, 2003

From Internet News:

"Hidden Web Site Errors Costing E-tailers Big Money"

Visiting online storefronts only to find the lights on but nobody at the cash register...

http://www.internetnews.com

 

August 14, 2003

From MarketingProfs.com:

"Five Effects of a Site on a Business Brand"

The web site visit is a critical component of the overall impression that a potential client forms about your firm...

http://www.marketingprofs.com

 

August 12, 2003

From Internet News:

"Etailers Are Hard on Themselves"

E-commerce insiders rate the online shopping experience...

http://www.internetnews.com

 

August 11, 2003

From clickZ.com:

"Arrival Time and Response Rate Decline"

Depending on how many messages a given e-mail client displays in one window, your e-mail is one of several being evaluated as part of a block rather than given individual attention...

http://www.clickz.com

 

August 7, 2003

From E-Commerce Times:

"Dynamic Pricing for E-Commerce"

What is stopping dynamic pricing from gaining a foothold in the e-commerce sector - and will it eventually become popular among companies and consumers?

http://www.ecommercetimes.com

 

August 6, 2003

From CNET:

"Online Sales to Grow, But More Slowly"

Online sales are expected to account for 10 percent of all retail sales by 2008, a sizable increase from its current slice of 4.5 percent for this year...

http://news.com.com

 

August 5, 2003

From iMarketing News:

"Home Broadband Users Produce More Online Sales"

Broadband users are twice as likely as other Internet users to have spent $2,500 or more online in the past 12 months...

http://www.dmnews.com

 

August 4, 2003

From MarketingProfs.com:

"Content Management:  Critical Skill of the Modern Manager"

Many Web sites are closer to content dumps than well-organized libraries.  If you don't organize your content well, people won't be able to quickly find it.  What can't be found, can't be read...

http://www.marketingprofs.com

 

August 1, 2003

From clickZ.com:

"Best Search Practices for E-Tail"

For retailers who want to build online presences, drive revenues through their sites, and support offline activities...

http://www.clickz.com

 

August 1, 2003

From eMarketer:

"Canadian Commerce:

Fast Access, Fast Growth"

21.4 million Internet users in Canada by the end of 2004...

http://www.emarketer.com

 

For the Archives Index, please click here

 

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