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About
Advertising
and Promotion
August
30, 2002
From
clickZ.com:
"How
to Avoid the Email Black Hole"
For
marketers who interact frequently with customers via email, alternative
media should be used to remind users that if they do not receive email
from the marketer, they should check their bulk folder, adjust their spam
filter, or contact the ISP to enable receipt of email...
http://www.clickz.com
August
28, 2002
From DM
News:
"Using
the 4 Ps of E-Mail Marketing"
E-mail
marketing has its own four Ps: permission, privacy, profiling and
personalization...
http://www.dmnews.com
August
21, 2002
From
clickZ.com:
"Smart
Newsletters: Seven Techniques"
Permission-based
e-newsletters outperform every other online advertising and e-marketing medium...
http://www.clickz.com
August
21, 2002
From
MarketingProfs.com:
"The
One True Secret of Email Marketing"
It's
the content that counts...
http://www.marketingprofs.com
August
20, 2002
From
MarketingProfs.com:
"First
Impressions Count with Email Marketing"
Every
issue or email has to do it's best to persuade your readers to open, read,
value and remember it...
http://www.marketingprofs.com
August
20, 2002
From
eMarketer:
"E-Mail
Format:
Which Way to Go?"
Marketers
should always offer readers the choice between text-only and HTML
e-mails...
http://www.emarketer.com
August
16, 2002
From
clickZ.com:
“How
Open Rate Really Works”
The
most important thing you can learn from (e-mail) open rate is how your behavior
influences it...
http://www.clickz.com
August
15, 2002
From
clickZ.com:
"Non-Opt-In
Legacy Email Addresses"
Every
email should contain basic footer information, including an unsubscribe
option to allow recipients to easily remove themselves from the list...
http://www.clickz.com
August
13, 2002
From
MarketingProfs.com:
"The
Five Most Important Words in Email Marketing"
Permission,
value, brevity, interactivity, and trackability. If your email
marketing doesn’t have them, don’t waste your money...
http://www.marketingprofs.com
August
9, 2002
From
clickZ.com:
"Bitter
Taste, Sweet Results"
Is
your copy doing its best to grab and hold the attention of your readers?
http://www.clickz.com
August
8, 2002
From
Strategy+Business:
"The
Internet as Integrator - Fast Brand Building in Slow-Growth Markets"
The
real transforming power of the Internet derives from its ability to serve
as the central organizing platform for integrated marketing communications
programs...
http://www.strategy-business.com
August
6, 2002
From
eMarketer:
"E-Mail
Does Branding Right"
Online
advertising - both by itself, but more so when combined with other media -
works to boost the four prime branding metrics...
http://www.emarketer.com
August
6, 2002
From
clickZ.com:
"Big
Brand, Zero Bucks"
Establish
the brand you’ve dreamed of. It’s cheap. It’s easy to
harness communications channels. Consumers are keenly attentive to
anything new...
http://www.clickz.com
August
5, 2002
From
clickZ.com:
"Delighted
to Receive Your Ad!"
Opt-in
messaging works. It’s personal, relevant, and effective...
http://www.clickz.com
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About
Customer
Service
August
16, 2002
From
E-Commerce Times:
"Ten
Things Customers Hate About You - Part 2"
Setting
expectations with a customer can go a long way toward turning reactive
service into proactive service...
http://www.crmdaily.com
August
15, 2002
From
E-Commerce Times:
"Ten
Things Customers Hate About You - Part 1"
Companies
that seek to retain customers in a tight economy would do well to pay
attention to customer satisfaction...
http://www.crmdaily.com
August
12, 2002
From
clickZ.com:
"It’s
Not About the Technology"
The
key to creating effective Internet communications is understanding that it’s
not about the technology. It’s about connecting people to other
people...
http://www.clickz.com
August
2, 2002
From
E-Commerce Times:
"Can
Fun Still Sell E-Commerce?"
Buyers
are much more serious about e-commerce these days and are less likely to
be induced to purchase anything advertised online with gimmicks,
trumped-up promises or wild graphics...
http://www.ecommercetimes.com
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About
Webstore
Management
August
30, 2002
From
MarketingProfs.com:
"Why
You Should Talk About Yourself"
Revealing
the personal side of your people conveys that you are committed to the
human side of business. It reminds visitors that you diligently back up
your promises to your customers, and that's the real reason people buy
from you...
http://www.marketingprofs.com
August
30, 2002
From
Internet News:
"Holiday
Forecasting Season Opens"
Consumers
are likely to become increasingly reliant on multi-channel "order
online/pick up in store" services where available...
http://www.internetnews.com
August
29, 2002
From
E-Commerce Times:
"The
Reinvention of E-Commerce"
Changes
can be seen across the Web as companies focus on giving customers more of
what they want - content - and fewer bells and whistles...
http://www.ecommercetimes.com
August
28, 2002
From
MarketingProfs.com:
"Why
Broad is Flawed"
Make
sure your keyword phrase isn't so broad that it will be virtually
meaningless...
http://www.marketingprofs.com
August
28, 2002
From
clickZ.com:
"Why
Should I Read Your 'Important' Text?"
If
important text isn't read, the fault is not your visitor's - it's yours...
http://www.clickz.com
August
27, 2002
From
eMarketer:
"Employees
Are Addicted to Net"
Employees'
personal net usage is mainly reserved for news sites (67%) and shopping
(37%)...
http://www.emarketer.com
August
26, 2002
From
E-Commerce
Times:
"Kings
of Repeat E-Business"
E-tailers
with brick-and-mortar strategies - or even catalog outlets - are gaining
customer loyalty more quickly than Web-only retailers...
http://www.ecommercetimes.com
August
23, 2002
From
Internet News:
"They
Keep Growing ...
and
Growing"
Second-quarter
2002 retail e-commerce sales were $10.243 billion, an increase of 24
percent...
http://www.internetnews.com
August
22, 2002
From
clickZ.com:
"Your
Web Site As a Narrative Device"
When
you create a Web site that doesn't provide the user any guidance on the
pages that should be viewed, you risk screwing up your narrative and
through-line...
http://www.clickz.com
August
22, 2002
From
MarketingProfs.com:
"10
Steps to Successful Link Building"
Adding
linkable content will not only encourage others to link to your site, it
will also improve the overall quality of your site for your visitors...
http://www.marketingprofs.com
August
21, 2002
From
E-Commerce Times:
"New
Rule of E-Commerce:
Go
Back to the Old Rules"
Always
meet or exceed expectations before, during and after a purchase...
http://www.ecommercetimes.com
August
21, 2002
From ABC
News:
"E-Commerce
Continues to Drive Business"
Many
consumers will start their research online but make their purchases in the
stores
http://abcnews.go.com
August
20, 2002
From
clickZ.com:
"Do
Your Brand a Favor - Misspell It!"
If
you observe tendencies to specific errors, because of slips on the
keyboard or unfamiliarity with the language, it's your duty to adapt your
URL strategy in response...
http://www.clickz.com
August
20, 2002
From
Internet News:
"E-Commerce
Continues to Post Gains"
Total
online consumer sales (excluding auctions) in July 2002 were $6 billion,
up 26 percent versus the same month last year...
http://www.internetnews.com
August
19, 2002
From
E-Commerce Times:
"Creating
E-Tail Sales from Thin Air"
Retailers
that are successful at multichannel retail are deploying online features
that address the primary reasons shoppers move from Web site to the
store...
http://www.ecommercetimes.com
August
19, 2002
From
eMarketer:
"Seven
Promising Trends for the Internet's Future"
Retailers
have embarked upon multi-channel technology strategies that will integrate
their online and offline operations, and turn the internet into a more
robust customer service channel...
http://www.emarketer.com
August
14, 2002
From
E-Commerce Times:
"Teens
and Kids Potential Online Gold Mine"
The
rise of multichannel shopping has offered an opportunity for retailers to
use the Web to increase teen brand awareness and drive teen traffic to
brick-and-mortar stores...
http://www.ecommercetimes.com
August
9, 2002
From
E-Commerce Times:
"Multichannel
Players: The E-Tail Shakeout Survivors"
The
next wave of e-tail is combining e-commerce with a service component...
http://www.ecommercetimes.com
August
8, 2002
From
clickZ.com:
"Needs-Based
Browsing"
Imagine
what the user was trying, but failed, to do that led him to the current
page instead of the correct page. In the needs-based box, add items that
are not in that page’s category...
http://www.clickz.com
August
2, 2002
From
clickZ.com:
"Can’t
Smell It on the Web"
Help
your customers create a vivid mental image of enjoying the benefits of
your product or service...
http://www.clickz.com
August
1, 2002
From
eMarketer:
"Most
Top 10 E-Retailers Are Multi-Channel"
Retailers
who understand the importance of multi-channel retailing—and marketing—should
do well in the coming years...
http://www.emarketer.com
August
1, 2002
From
E-Commerce Times:
"Phase
Two for E-Commerce"
New
e-commerce technologies are emerging to address critical issues, such as
distributed order management and support for merchandising processes...
http://www.ecommercetimes.com
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