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Winning Internet Integration Strategies for Today's Retailer

 

 

e-RETAILING NEWS & OPINION ARCHIVES

April 2002

For the Archives Index, please click here

 

About Advertising

and Promotion 

 

April 23, 2002

From Business 2.0:

"Just Do It. Then Do It Differently."

Your brand should be communicated through absolutely everything your company does...

http://www.business2.com

 

April 18, 2002

From clickZ.com:

"Canadian Media: A Buyer's Guide"

88 percent of online Canadians use email several times per week, while 62 percent access email daily...

http://www.clickz.com

 

April 17, 2002

From iMarketing News:

"Online Marketing Can Increase Offline Buying and Purchase Intent"

Study of integrated online and offline behavioral data for a large sample of opt-in consumers...

http://www.imarketingnews.com

 

April 11, 2002

From clickZ.com:

"Create A Dialogue"

Creating and delivering valuable email dialogues separates your brand from the marketers out there who operate with a one-way, batch-and-blast mentality...

http://www.clickz.com

 

April 10, 2002

From clickZ.com:

"Some Things I Think About With Every Email Campaign"

Email to a real person should come from a real person...

http://www.clickz.com

 

April 5, 2002

From clickZ.com:

"Specialists, Experts, Gurus, and Other Marketing Problems"

Design and layout aren't novelties or aesthetic window dressings. They're critical conversion elements. Marketers need to understand how they help or hinder...

http://www.clickz.com

 

April 4, 2002

From iMarketing News:

"E-Mail Marketing Helps Increase Sales"

Increasingly, e-mail marketing campaigns are being used as an important retention tool, in many cases offsetting more costly traditional channels...

http://www.imarketingnews.com

 

April 3, 2002

From clickZ.com:

"A Good Subject Line Is Like Art"

Your subject line should tease.  It should intrigue.  It should drop a hint...

http://www.clickz.com

About Customer

Service

 

April 22, 2002

From clickZ.com:

"Connecting With Connected Consumers"

The Internet revolution wasn't about the Web, but about ubiquitous connectivity and a universal platform for information...

http://www.clickz.com

 

April 17, 2002

From InternetNews:

"Consumer Union to Rank Site Disclosures"

Consumer Reports magazine has launched a new unit, ConsumerWebWatch.org, which is charged with elucidating shortcomings in Web sites' online disclosure through a ranking system...

http://www.internetnews.com

 

April 17, 2002

E-Commerce Times:

"Retailers Get Better at Seamless Online, Offline Customer Service"

All the things that come with "anytime, anywhere" apply, no matter what size your business is...

http://www.ecommercetimes.com

 

April 17, 2002

From E-Commerce Times:

"What Price Customer Loyalty"

Traditional ways of ensuring customer loyalty -- coupons, reward points and special discounts -- are giving way to more sophisticated customer retention methods...

http://www.ecommercetimes.com

 

April 17, 2002

From clickZ.com:

"Does Your E-Newsletter Have a Content Formula?"

What is the right balance of articles for each issue? Which should be the lead article...

http://www.clickz.com

 

April 16, 2002

From clickZ.com:

"Tuning Out That 90's Show"

Modernize your content for optimum customer care and attention...

http://www.clickz.com

 

April 2, 2002

From clickZ.com:

"Your Own Brand Custodian"

Make your Web site stand out by involving your customers...

http://www.clickz.com

 

 

 

 

About Webstore

Management

 

April 30, 2002

From clickZ.com:

"Click-and-Mortars Finally Click!"

You still can’t taste, smell, or touch the stuff on e-tailers’ sites, but they’re getting closer to approximating real-life experience...

http://www.clickz.com

 

April 29, 2002

From Ipsos-Reid:

"Broadband Goes Mainstream"

Canadians continue to be at or near the top in the world when it comes to Internet adoption and usage...

http://www.angusreid.com

 

April 26, 2002

From ABC News:

"1Q Internet Sales Exceed Expectations"

First-quarter Internet sales of new goods soared 41 percent to $11.6 billion to raise expectations for sales growth this year to 44 percent...

http://abcnews.go.com

 

April 26, 2002

From E-Commerce Times:

"Instant Messaging:  The Next E-Commerce Channel"

Instant messaging could help e-tailers address the problem of shopping cart abandonment...

http://www.ecommercetimes.com

 

April 25, 2002

From Canadian Retailer:

"What You Need To Know About GCI"

Retailers who haven't been paying attention to the Global Commerce Initiative (GCI) should start. The implications for retailers who aren't up to speed could be significant...

http://www.retailcouncil.org

 

April 24, 2002

From clickZ.com:

"Design for the Stupid"

Web design needs to focus on ordinary people who are relatively unfamiliar with the Internet...

http://www.clickz.com

 

April 19, 2002

From E-Commerce Times:

"Rescue Strategies for Faltering Small-Biz Sites"

In narrow industry segments, smaller and more personalized operations actually may wield an advantage over bigger firms...

http://www.ecommercetimes.com

 

April 18, 2002

From iMarketing News:

"Half Of Net Users Will Buy Online in 2002"

Online sales will grow to $75 billion in 2002 and reach $155.6 billion by 2005...

http://www.imarketingnews.com

 

April 18, 2002

From InternetNews:

"Web Cuts into TV Use by Mothers"

Wired mothers' increasing use of the Internet for bargain hunting and media consumption would appear to reflect the relative shortages they face in budgets and free time...

http://www.internetnews.com

 

April 18, 2002

From E-Commerce Times:

"Predictions for Q2 E-Commerce"

E-commerce is still riding a wave of momentum created by a fourth quarter that seems to gain in impressiveness over time...

http://www.ecommercetimes.com

 

April 17, 2002

From Harris Interactive:

"Internet Penetration Increases to 66% of Adults"

As technology and Internet skills have improved, people can get more done now in the seven or eight hours they spend online than they could have a few years ago...

http://www.harrisinteractive.com

 

April 17, 2002

From Business 2.0:

"Furniture, Food, and Other Tales of Dotcom Revival"

Rather than trying to change consumer habits, augment an existing offline model...

http://www.business2.com

 

April 15, 2002

From eMarketer:

"Rating US B2C Market"

The number of online transactions grew from 68.29 million in Q2 2001 to 91.47 million in Q1 2002...

http://www.emarketer.com

 

April 15, 2002

From iMarketing News:

"Online Sales Up"

Online sales in the first quarter grew by nearly 50 percent over last year to $17 billion...

http://www.imarketingnews.com

 

April 12, 2002

From E-Commerce Times:

"Will E-Commerce Ever Beat the 1 Percent Problem?"

E-tailers must understand the Internet's holistic impact on overall sales, not just the amount of sales completed online...

http://www.crmdaily.com

 

April 8, 2002

From clickZ.com:

"Testing:  Take Off... and Landing (Page)"

What happens when customers click through and arrive on your all-important landing page...

http://www.clickz.com

 

April 5, 2002

From E-Commerce Times:

"E-Commerce in the Economic Upswing"

Retailers that maximize their use of multiple sales channels and focus on investment returns stand to benefit the most...

http://www.ecommercetimes.com

 

April 3, 2002

From E-Commerce Times:

"Five E-Commerce Trends To Watch"

Shoppers are hopping back and forth freely among catalogs, retail stores and Internet sites...

http://www.ecommercetimes.com

 

April 1, 2002

From E-Commerce Times:

"How Small Players Can Win Big Online"

A key factor for the small guys is to focus on a niche product area or a niche geography...

http://www.ecommercetimes.com

 

For the Archives Index, please click here

 

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