April
30, 2009
From
Palmer Web Marketing:
"Top
10 eCommerce Start-Up Mistakes"
If
you want a successful website, plan on spending as much on marketing and
optimization in the first year as you pay for developing the site...
http://www.palmerwebmarketing.com
April
29, 2009
From
Search Engine Watch:
"Don't
Ignore Your Sitemap!"
Sitemaps
can be valuable tools for pointing strong internal links at various pages
of your Web site. Have the link to each page use the main keyword phrase
you've placed on the page you're linking to...
http://searchenginewatch.com
April
29, 2009
From
ClickZ.com:
"Six
Tips to Get Prospects to Click"
When
trying to get people to take action online, lead with the payoff and get
right to the point. Most people won't sit through :15 animation
frames to get to the offer...
http://www.clickz.com
April
29, 2009
From
Search Engine Watch:
"SEO
Site Review:
Time to Clean Up"
Every
page of your Web site should have unique content. As such, you
should be writing unique title tags and meta descriptions for every
page...
http://searchenginewatch.com
April
28, 2009
From
eMarketer:
"US
Online Sales Up"
US
online retail sales rose an average of 11% in the first three months of
2009...
http://www.emarketer.com
April
28, 2009
From
Marketing Charts:
"SMBs
Poised to Triple Website Spending"
Many
SMBs consider money spent on their own websites to be advertising, though
in actuality that spending is on technology, design and telecommunications
expense. This investment in technology-supported marketing includes
search engine optimization and customer databases...
http://www.marketingcharts.com
April
28, 2009
From
ClickZ.com:
"Mobile
Search Has a Second Coming"
The
number of people using their mobile device to access news and information
on the Internet more than doubled from January 2008 to January 2009...
http://www.clickz.com
April
27, 2009
From
MarketingProfs.com:
"BTW:
We Should Meet IRL"
There's
likely much overlap between your most loyal email subscribers and your
loyal store visitors. If you haven't leveraged that crossover, try
using these strategies help make it happen...
http://www.marketingprofs.com
April
27, 2009
From
Search Engine Watch::
"More
SEO Tools 101"
SEO
tools won't solve your problems if you have poor content. But they
will help identify problem areas you should address...
http://searchenginewatch.com
April
24, 2009
From
Search Engine Watch:
"Keywords
and Site Architecture"
Consider
the ways customers think about products like yours. Part of this is
thinking about what words they use to describe those products...
http://searchenginewatch.com
April
23, 2009
From
Search Engine Watch:
"Link
Building? How About Link Optimization?"
Getting
your keywords into the links is an important factor because search engine
bots read the links as they crawl the Web...
http://searchenginewatch.com
April
23, 2009
From
MarketingProfs.com:
"Opportunity
Rocks:
Establishing Your Natural-Search Goals"
By
analyzing keyword-performance data and comparing that against estimated
keyword opportunity, you should be able to establish natural-search
traffic goals for your Web site...
http://www.marketingprofs.com
April
22, 2009
From
ClickZ.com:
"Finding
Link Targets"
Link
building is all about taking steps to increase the number of high-quality
inbound links to raise your Web site's visibility in search engine
results...
http://www.clickz.com
April
22, 2009
From
InternetRetailer.com:
"One
in Five Will Shop for Mom Online This Year"
Consumers
are planning to increase overall web purchases by 8% in the second quarter
compared to the first...
http://www.internetretailer.com
April
20, 2009
From
MarketingCharts:
"Average
American Surfed 2,554 Pages in March"
The
duration of time spent at a given web page in the US averaged 56 seconds,
and that the average number of web sessions per person was 62...
http://www.marketingcharts.com
April
17, 2009
From
InternetRetailer.com:
"Search
Marketing, Especially Optimization, Is a Buoy in the Economic Storm"
Retailers
are turning their attention more to optimization to improve natural search
results than focusing on getting the best keyword mix in paid search...
http://www.internetretailer.com
April
17, 2009
From
ClickZ.com:
"Revive
the Lost Art of Direct Response Copywriting Online"
Big
blocks of copy - especially online - are eye-glazing. Break all that
dense copy up by using a direct marketing formula...
http://www.clickz.com
April
16, 2009
From
MarketingProfs.com:
"Anatomy
of a Novel-Sized Landing Page"
A
good landing page should tell a story. But filling the page with
fluff isn't going to sell your product or service...
http://www.marketingprofs.com
April
16, 2009
From
ClickZ.com:
"Targeting
Dads Online"
Daddy
blogs offer a little of everything, typically covering parenting, the
economy, politics, technology, and gadgets...
http://www.clickz.com
April
14, 2009
From
eMarketer:
"Do
You Know What Men Do Online?"
Men
spend more time online, conduct more searches on a daily basis and do not
mind seeing ads. They are as engaged in social media as women are,
and most are not put off by the companies and brands they find there...
http://www.emarketer.com
April
14, 2009
From
MarketingProfs.com:
"Try
Analytics the Natural Way"
Six
simple ways to filter through the numbers each month when you are
measuring the success of your natural search campaigns...
http://www.marketingprofs.com
April
13, 2009
From
InternetRetailer.com:
"Q1
Web Sales Up Over Last Year"
Average
growth in first quarter web sales for merchants across all categories was
10.8%...
http://www.internetretailer.com
April
10, 2009
From
MarketingProfs.com:
"They
Gotta Believe"
When
writing copy for email messages, landing pages and a host of product
descriptions, marketers need to be more than clear and concise; they must
also persuade readers to click through and take action...
http://www.marketingprofs.com
April
9, 2009
From
Search Engine Watch:
"Operating
Web Sites in Multiple Countries"
Six
best practices for getting your Web site to rank in different countries...
http://searchenginewatch.com
April
8, 2009
From
MarketingProfs.com:
"Five
Reasons to Change Your Registration Page (and Boost Conversions)"
Let
prospects see what you have to offer before you try to convert them - and
your conversion rates and the quality of your leads will increase
significantly...
http://www.marketingprofs.com
April
8, 2009
From
ClickZ.com:
"Assessing
the Quality of Backlinks"
It's
important to not only focus on improving the volume of inbound links to a
Web page to rank well for particular terms and phrases, but also to take
into account the quality of the backlinks in terms of the source page's
authority...
http://www.clickz.com
April
8, 2009
From
Search Engine Watch:
"Don't
Overlook Local Search Opportunities"
Develop
individual pages for each brick-and-mortar location. Remember to add
content specific to each location to further entice potential foot
traffic, as well as enforcing your placement for the search engines...
http://searchenginewatch.com
April
7, 2009
From
ClickZ.com:
"The
Anatomy of a Crawler Friendly Web Page"
The
title is the most important tag. Use it. Make it unique to
each page...
http://www.clickz.com
April
6, 2009
From
E-Commerce Times:
"How
to Build a Small-Business Web Site: Security and Transaction
Processing"
It's
not terribly difficult to set up and maintain a secure site, provided you
do some due diligence up front. Even if you don't plan to process
payments online, you still need to make sure you have things locked down
on the security front...
http://www.ecommercetimes.com
April
3, 2009
From
Nielsen Online:
"A2/M2
Three Screen Report"
31
percent of Internet activity occurs when consumers are also watching
television...
http://www.nielsen-online.com
April
2, 2009
From
MarketingProfs.com:
"Keep
It Simple, Smarty Pants"
It
takes knowledge, experience and time to plan and develop appealing,
functional and simple websites...
http://www.marketingprofs.com