April
30, 2008
From
eMarketer:
"Canada
E-Commerce Growing Quickly"
Customers
outside Canada generated almost one out of every five dollars in online
sales in the private sector...
http://www.emarketer.com
April
28, 2008
From
eMarketer:
"Affluent
Prefer Buying Online"
70%
of US consumers with over $100,000 in discretionary household income
prefer online buying to the in-store experience...
http://www.emarketer.com
April
24, 2008
From
ClickZ.com:
"Content
Optimization: Creating a Master Keyword List"
Go
to your Web site analytics program, capture all of the words and phrases
that send traffic to your site...
http://www.clickz.com
April
23, 2008
From
eMarketer:
"Expectant
Moms Spread the Word Online"
87%
of female Internet users will mention a favored product in conversation
and 64% will forward an e-mail link to others...
http://www.emarketer.com
April
23, 2008
From
InternetRetailer.com:
"Familiarity
Breeds Conversion in E-Mail Marketing"
Consumers
who have been receiving e-mail messages by choice for at least two years
are more likely to click on links in those e-mails than those with less
tenure and more likely to make an online purchase as a direct result of an
e-mail pitch...
http://www.internetretailer.com
April
23, 2008
From
MarketingProfs.com:
"Getting
Started With Segmentation: It's
Not Just Reach/Frequency/Money"
What
is the goal? Is it more product variety, more new customers, higher
spend, more average spend, more lifetime spend? Let the data tell
you instead of you telling the data where those boundaries and thresholds are...
http://www.marketingprofs.com
April
22, 2008
From
ClickZ.com:
"Increase
Your Post-Online Conversions"
One
of the most valuable things you can get visitors to do is request more
information and start a dialogue with your company and you want to
increase the percentage of visitors who do this.
But some common
pitfalls far too often aren't considered...
http://www.clickz.com
April
21, 2008
From
MarketingProfs.com:
"All
Search Engines Love Spiders: How
Meta Commands Can Help You Love Them Too"
Six
popular meta commands and reasons you might want to use them (or not)...
http://www.marketingprofs.com
April
17, 2008
From
eMarketer:
"Searching
for SEO"
The
days of sifting through seven pages of search results are over.
These days, many search users start over if they don't find what they want
on page one...
http://www.emarketer.com
April
17, 2008
From
MarketingVOX:
"Profiles,
Usage Patterns of US Internet Visitors Analyzed"
US
at-home and at-work internet users - numbering some 221 million - log an
average of 60 sessions/visits per month...
http://www.marketingvox.com
April
16, 2008
From
InternetRetailer.com:
"Online
Shoppers Will Return to Socialize"
Adding
Web 2.0 social features to their e-commerce sites may be a shrewd
investment for merchants who want shoppers to return...
http://www.internetretailer.com
April
15, 2008
From
MarketingVOX:
"Online
Content, Ads Aimed at Young"
Only
19.9 percent of those 55 or older say websites are designed for people
their age...
http://www.marketingvox.com
April
11, 2008
From
MarketingProfs.com:
"How
to Strengthen a Site via Title Tag Strategies:
Advanced Tactics"
Establish
patterns, or style rules, for title tags before you begin changing them
for two reasons: Doing so will greatly simplify the process and it
will be more consistent across the site...
http://www.marketingprofs.com
April
10, 2008
From
InternetRetailer.com:
"Internet
Merchants Turn to Analytics to Help Boost Conversion Rates"
The
three areas in which leveraging analytic data is most important to online
merchants: Conversion was listed in the top three by the largest
share of merchants, followed by shopping cart abandonment, and search
marketing efforts...
http://www.internetretailer.com
April
9, 2008
From
E-Commerce Times:
"Harnessing
the Power of Cross-Channel Retail"
Cross-channel
solutions allow retailers to redefine the customer experience, improve
merchandising, overcome inventory challenges, capture lost opportunities,
take advantage of real-time demand information and achieve operational
efficiencies never before possible...
http://www.ecommercetimes.com
April
8, 2008
From
InformationWeek:
"Online
Retail Expected To Grow, Regardless Of Economic Climate"
The
industry is expected to increase by 17% this year to $204 billion, with
clothing, computers, and cars topping the list of sales categories...
http://www.informationweek.com
April
8, 2008
From DM
News:
"In
Perfect Harmony: E-mail Works in Sync with Other Channels"
The
goal of an e-mail campaign should determine which channels are used in
conjunction with it...
http://www.dmnews.com
April
8, 2008
From
InternetRetailer.com:
"Apparel
and Accessories Top Category for Web Purchases"
Top
five product categories, with number of purchases in millions, market
share and average spend per buyer...
http://www.internetretailer.com
April
7, 2008
From
eMarketer:
"The
Growing Influence of Online Social Shoppers"
With
social shopping sites, product blogs and online ratings and reviews,
consumers have the means to communicate their opinions about products and
companies to tens of thousands of other consumers at a critical point in
the sales cycle - the beginning...
http://www.emarketer.com
April
3, 2008
From
MarketingProfs.com:
"How
to Strengthen a Site via Title Tag Strategies:
The Basics"
The
title of a page is a key signal of what that page is all about. If
there are two or more pages with the same title tag, then search engines
are likely to consider those pages to be the same...
http://www.marketingprofs.com
April
2, 2008
From
E-Commerce Times:
"10
Simple Steps to Boost Search Engine Rankings"
Ultimately,
your site is viewed by humans who hold the purchasing power. Ensure
that your Web site is easy to read and does not have any misspellings...
http://www.ecommercetimes.com
April
1, 2008
From The
New York Times:
"Making
Appointments for Doctor or Dinner"
Small
businesses start using the Web as more than just an online brochure...
http://www.nytimes.com
April
1, 2008
From
iMarketing News:
"Jewelry
Retailers Sparkle Online"
There's
huge growth in online shopping in the luxury goods segment, including
jewelry...
http://www.dmnews.com