April 30, 2007

From InternetRetailer.com:

"Online Customer Reviews Influencing Sales at Luxury Brands"

If you have rigid customer processes such as onerous return policies, confusing fees, conflicted endorsements, etc., fix them now and favor the customer...

http://www.internetretailer.com

April 23, 2007

From E-Commerce Times:

"Online Shopping:  For Some, the Ultimate Liberating Experience"

However, modern technology and creative entrepreneurship can send more and more of the world out there into the consumer's home, giving her choices she never had before...

http://www.ecommercetimes.com

April 19, 2007

From DM News:

"Prevail with Customers' E-mail"

Seven key points to consider when reviewing the customer e-mail practices of your company...

http://www.dmnews.com

April 18, 2007

From MarketingProfs.com:

"Eight Ideas for Revitalizing Your Blog"

Instead of endlessly blogging about your products and services, give readers information that helps them with satisfy their wants and need...

http://www.marketingprofs.com

April 16, 2007

From E-Commerce Times:

"Getting Physical With Online Shopping"

Because each customer has a different buying style, unique selection criteria, personal motivations, and shopping approach, retailers must deliver a more dynamic experience to better accommodate customer preferences...
http://www.ecommercetimes.com

April 13, 2007

From InternetRetailer.com:

"Consumers Concerned Over Data Security - And It's Not Just About ID Theft"

83% of online consumers are concerned that information provided to retailers could end up in the hands of others, either through theft or sale...

http://www.internetretailer.com

April 11, 2007

From ClickZ.com:

"Why Easy Unsubscribing Really Is Better"

While you make unsubscribing as easy as possible, also make it a positive experience.  A best practice for e-mail unsubscribes dictates you require as little information and as few clicks as possible to complete the process...

http://www.clickz.com

April 6, 2007

From DM News:

"Making Conversational Marketing Happen"

Retailers must know just enough about their customers' wants and needs to make useful suggestions about purchasing while not getting so personal one might feel uncomfortable...

http://www.dmnews.com

April 6, 2007

From InternetRetailer.com:

"How Web 2.0 Makes Site Search Even More Subjective"

The next generation of site search incorporates the ability to search by consumer generated attributes...
http://www.internetretailer.com

April 4, 2007

From InternetRetailer.com:

"Feedback's Gaining Importance in Online Buying Decisions"

Consumers still love to price comparison shop, but are wary of deals that are too good to be true and turn to fellow shoppers to make their decisions...

http://www.internetretailer.com

April 2, 2007

From ClickZ.com:

"Bite-Sized Advertising?"

Know your customers, understand their buying decision processes, then give them what they want.  Sometimes it's a snack, other times it's a six-course meal.  It's your job to know the difference...

http://www.clickz.com

April 26, 2007

From InternetRetailer.com:

"Apparel Retailers Provide Faster High Broadband Connectivity"

Online retail categories site response time and availability performance summary...

http://www.internetretailer.com

April 24, 2007

From eWeek.com:

"E-Commerce Credit Card Alternatives Take Off"

Retailers have generally been unhappy with the healthy transaction fees the major credit card companies have been charging, making them more open to the idea of alternatives...

http://www.eweek.com

April 21, 2007

From CBC.ca:

"Online Sales Rise for 5th Straight Year"

Canadian companies reported online sales of almost $50 billion last year, a 40 per cent surge from the previous year...

http://www.cbc.ca

April 20, 2007

From ClickZ.com:

"Search:  No Results Equal No Sale"

Think about the search results page as if it were a personalized home page, with personalization based on a keyword...

http://www.clickz.com

April 20, 2007

From iMarketing News:

"When Keywords Don't Work in Search"

When you are unable to easily identify your product or service with a word or two, then contextual or behavioral marketing becomes vital to the equation...

http://www.dmnews.com

April 19, 2007

From ClickZ.com:

"Think Your Web Site's Perfect?

Think Again"

Four reasons to make changes to a practically perfect site...

http://www.clickz.com

April 18, 2007

From InternetRetailer.com:

"Retailers Investing More in Broadband to Support Multi-Channel Retailing"

Multi-channel retailers have sharply increased their budgets for bringing broadband Internet access into their stores to better distribute information on products, inventory levels, and customers' cross-channel shopping history...

http://www.internetretailer.com

April 17, 2007

From E-Commerce Times:

"How to Separate On-Demand E-Commerce Providers From Pretenders"

Seven questions to ask...

http://www.ecommercetimes.com

April 16, 2007

From ClickZ.com:

"Three Hot New Trends in E-Mail"

Put an icon on your message sender address or subject line to let recipients know the messages are safe, secure, and something they requested...

http://www.clickz.com

April 16, 2007

From ClickZ.com:

"Seven Ways to Get the Most Out of the Web on a Budget"

Your Web site is your most important communications vehicle...

http://www.clickz.com

April 12, 2007

From iMarketing News:

"Want Search Engine-Friendly Design?  Stick to Fundamentals"

Five fundamental rules of Web design for search engine optimization...

http://www.dmnews.com

April 12, 2007

From MarketingProfs.com:

"Segmentation in a Web 2.0 World - And Beyond"

Giving a user control to tell you what matters to them will be the key in the future...

http://www.marketingprofs.com

April 11, 2007

From InternetRetailer.com:

"Social Networking Sites Influence One-Third of Online Buyers"

Social networking sites attract specific communities - frequent visitors who share a predominant set of traits - that offer marketers a specific targeting opportunity not yet available on major search engines...

http://www.internetretailer.com

April 10, 2007

From MarketingProfs.com:

"10 Tips for Building a Better Web Site"

Text should be divided into paragraphs of two or three sentences with white space around them.  Informative subheadings should be written above your paragraphs to enable a user who is scanning the page to see a list of contents...

http://www.marketingprofs.com

April 9, 2007

From eMarketer:

"More Women Online"

This year, an estimated 66.2% of US females ages 3 and older will use the Internet at least once a month...

http://www.emarketer.com

April 5, 2007

From ClickZ.com:

"Easy Local E-Mail Solutions"

Two examples...

http://www.clickz.com

April 5, 2007

From iMarketing News:

"Consumers Ring Up Mobile Purchases Via Many Methods"

Mobile payment systems literally can take a retail store and make it open for business 24/7...

http://www.dmnews.com

April 4, 2007

From ClickZ.com:

"Diagnosing Benchmark Data"

Review engine guidelines and scrutinize your site with a critical eye to determine whether you're on the right side of best practices...

http://www.clickz.com

April 4, 2007

From iMarketing News:

"Using Effective Keyword Strategies"

Keyword selection isn't about broad or specific, it's about relevance...

http://www.dmnews.com

April 3, 2007

From MarketingProfs.com:

"Two Approaches to Writing Web Pages"

Think about the layout of the page, the position of images, the weight and emphasis being given to headings and subheadings, the relationship between one column and another...

http://www.marketingprofs.com

April 3, 2007

From E-Commerce Times:

"Mining Data at the Speed of E-Commerce"

Online retailers that want to stay ahead of the pack need to have a solid grasp of their customer base in order to stay competitive in the ever-changing online marketplace...

http://www.ecommercetimes.com