April
27, 2006
From
eMarketer:
"Where
Do Women Go Online?"
More
women are going online to find multimedia content, check classified ads,
listen to radio, and read maps...
http://www.emarketer.com
April
26, 2006
From
ClickZ.com:
"Mindful
of the Medium"
The
problem with search engine spam and enterprises that attempt to game
search engine algorithms is such activities can make good companies appear
to be bad, at least to search engines...
http://www.clickz.com
April
25, 2006
From
InternetRetailer.com:
"Online
Retail Sales in Canada Grew 80% in 2005"
Retail
sales accounted for 14% of total online sales. That compares with
10.6% of total online sales in 2004...
http://www.internetretailer.com
April
25, 2006
From
ClickZ.com:
"Web
Analytics and Online Branding Metrics, Part 2"
By
setting up special landing pages for offers promoted in offline space, you
can get a better view into how people interact between different
channels...
http://www.clickz.com
April
24, 2006
From The
Globe and Mail:
"Web
Merchants Fight Costs of Fraud"
Credit
card companies are helping Web merchants, offering payer-authentication
services and other fraud-fighting tools and streamlining
the process by which chargeback disputes are mediated...
http://www.theglobeandmail.com
April
21, 2006
From
ClickZ.com:
"Creating
Value"
Online
conversion is more than making them want it...
http://www.clickz.com
April
21, 2006
From
InternetRetailer.com:
"Retailers
Put E-Commerce Backbone into Multi-Channel Systems"
62.9%
of retail companies surveyed have integrated all of their e-commerce
applications with a centralized inventory management system...
http://www.internetretailer.com
April
20, 2006
From
Knowledge@Wharton:
"How
the Offer of Free Shipping Affects On-line Shopping"
Approximately
60% of online retailers cite free shipping with conditions as their most
successful marketing tool...
http://knowledge.wharton.upenn.edu
April
18, 2006
From ClickZ.com:
"The
Ideal Web Analytics Tool"
The
perfect Web analytics system wouldn't be one that could do
everything. It would be one that would allow fast, reliable access
to core data on the site and also allow the site operator to easily and
cheaply access and extract data in different formats...
http://www.clickz.com
April
17, 2006
From DM News:
"Online
Only Catalogs Nearly Double"
Online
catalog editions make up 78 percent of 11,438 listed catalogs. Last
year, they accounted for 60 percent of the total...
http://www.dmnews.com
April
12, 2006
From
ClickZ.com:
"Time
to Spring-Clean Your Site?"
Change
headlines and refresh content. Update title tags, description, and
keywords as well. If images are outdated, add new ones. Make certain
to optimize file names and alt tags. Doing so increases the site's
credibility, readability, crawl-ability, and professionalism...
http://www.clickz.com
April
12, 2006
From
iMarketing News:
"Importance
of Getting Top Organic Placement"
Users
are becoming more adept at devising successful search terms and quicker to
try another search if their initial one hasn't located the right
results...
http://www.dmnews.com
April
11, 2006
From
ClickZ.com:
"Web
Analytics and Online Branding Metrics"
Four
website metrics to evaluate the impact of online branding...
http://www.clickz.com
April
10, 2006
From
eMarketer:
"E-Tailers
Focus on Shifting Merchandise"
Merchants
are focused on analytics to understand and then hone in on what works in
order to run more efficient and profitable
businesses...
http://www.emarketer.com
April
5, 2006
From
InternetRetailer.com:
"Merchandising
Topping E-retailers' To-Do Lists as Online Retail Matures"
Online
merchants reporting conversion rates between 8% and 15% have doubled...
http://www.internetretailer.com
April
4, 2006
From DM
News:
"7
Simple Ways to Boost Deliverability"
Technology
continues to make great strides in separating the good e-mail from the
bad...
http://www.dmnews.com
April
3, 2006
From The
Globe and Mail:
"E-Commerce
Branding:
The
Big Challenge of 2006"
Seriously
explore your selling proposition and image-positioning strategy, and
examine your current URLs' naming with an eye to any related difficulties
with getting search-engine exposure...
http://www.theglobeandmail.com