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About
Advertising
and Promotion
April
28, 2005
From
eMarketer:
"E-Mail
Marketing: Alive and Well"
Good
targeting and good content are more important than ever...
http://www.emarketer.com
April
27, 2005
From The
Economist:
"The
Online Ad Attack"
Local
search and its associated advertising opportunities are a huge growth
area...
http://www.economist.com
April
27, 2005
From
E-Commerce Times:
"Seven
Laws of Internet Marketing"
Create
an environment with the overall business model and marketing message that
clearly reflects the dependability aspects that will ensure the delivery
of your promise...
http://www.ecommercetimes.com
April
25, 2005
From
MarketingProfs.com:
"Keyword
Advertising Breadth: Are You Missing Opportunities?"
Marketers
should make sure they look at all connected keywords and phrases...
http://www.marketingprofs.com
April
22, 2005
From
InternetRetailer.com:
"Yesterday's
E-Mail Tactics Make Way For Today's"
Too
many marketers overlook the brand value in the "From" field...
http://www.internetretailer.com
April
14, 2005
From
clickZ.com:
"Online
Advertising for Branding and Purchase Intent"
Online
adverting is where you can reach many of your best customers and
prospects. It allows you to intelligently target well-defined niche
audiences and to create community and buzz in ways that would be much more
difficult and costly in any other channel...
http://www.clickz.com
April
11, 2005
From
clickZ.com:
"Beyond
Click-Through: Measuring Online Advertising's Wider Effect"
Measure
the greater, aggregated effect online messages have on consumers' minds,
offline behavior, and overall attitudes...
http://www.clickz.com
April
7, 2005
From
clickZ.com:
"E-Mail's
Seven Seconds"
Like
highway billboards, your e-mail messages have very little time to grab
travelers' attention and convert attention into action...
http://www.clickz.com
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About
Customer
Service
April
28, 2005
From
clickZ.com:
"WII-FM:
The No-Cost Media"
Consumer
engagement involves a 360-degree view of your customer and the ability to
interact with him...
http://www.clickz.com
April
21, 2005
From
E-Commerce Times:
"Online
Customer Experience: Will We Get It Right One Day?"
By
keeping the focus on the needs of customers, the competitive landscape,
the technologies available, and the best practices that are resonating
with users today, you can stay a step ahead of the competition when it
comes to customer acquisition and retention...
http://www.ecommercetimes.com
April
19, 2005
From
InternetRetailer.com:
"Consumers'
Life Stages Affect Web Usage"
For
marketers looking to reach consumers at pivotal points in their lives,
such as planning a marriage, buying a home, or having a baby, few media
can match the web's ability to facilitate communications...
http://www.internetretailer.com
April
13, 2005
From
iMarketing News:
"E-Mail
Survey Finds Decline in Customer Service"
Customers
expect an e-mail reply within 24 hours...
http://www.dmnews.com
April
8, 2005
From
eMarketer:
"It's
a Women's Web"
The
Internet allows women to get more done in a shorter time; shop, plan
trips, look for homes. It also gives them another way to communicate
besides the phone...
http://www.emarketer.com
April
7, 2005
From
InternetRetailer.com:
"Retailers
Overlook Performance Monitoring At Own Risk"
There's
nothing worse than spending 60 cents per click on search engine keywords
and then have people click that link only to wait 50-60 seconds for a page
to load...
http://www.internetretailer.com
April
4, 2005
From The Globe and
Mail:
"Making
a Statement Online"
Your
site needs to be clear, informative, easy to get around and up to
date. Too many bells and whistles or too little helpful information
and frustrated readers
will simply leave...
http://www.globetechnology.com
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About
Webstore
Management
April
29, 2005
From
clickZ.com:
"How
to Improve A/B Testing"
Optimize
a page by making one change at a time...
http://www.clickz.com
April
29, 2005
From
InternetRetailer.com:
"How
Consumers Use Online Catalogs"
The
average viewer of an online catalog looks at 34 pages and sees more than
150 products...
http://www.internetretailer.com
April
28, 2005
From
MarketingProfs.com:
"Eleven
Search Engine Optimization Tips"
When
it comes to optimizing your site for search and the search engines, it's
important not to overcomplicate your design and technical approach with
things such as Flash, Java, frames and dynamically built Web sites...
http://www.marketingprofs.com
April
26, 2005
From
clickZ.com:
"Evolve
Into a Data-Driven Organization"
Site
changes should be based on their potential effect on your overall
business...
http://www.clickz.com
April
22, 2005
From
eMarketer:
"Entrepreneurs
Embrace the Net"
Over
80% of small businesses use the Internet to conduct business activities...
http://www.emarketer.com
April
21, 2005
From
InternetRetailer.com:
"Conversion
Rates Rise, But Cart Abandonment Remains High"
Almost
50% of online retailers said their conversion rates are 3% or higher...
http://www.internetretailer.com
April
20, 2005
From The
Globe and Mail:
"On-Line
Sales Surge"
Almost
8 out of 10 Canadian companies now maintain websites...
http://www.globeinvestor.com
April
20, 2005
From
MarketingProfs.com:
"Limited
Web Site Budget? Focus on Content"
You're
the expert; share your knowledge...
http://www.marketingprofs.com
April
19, 2005
From
Harvard Business School Online:
"Prosper
with Multi-Channel Retailing"
Multi-channel
retailing is all about increasing the size of your brand...
http://hbswk.hbs.edu
April
18, 2005
From
clickZ.com:
"Personalize
and Customize E-Mail"
Borrow
a tried-and-true process from the postal world. It's a simple
premise that works...
http://www.clickz.com
April
15, 2005
From
iMarketing News:
"Canada's
E-Commerce in Earlier Stage Than U.S."
Integrated
marketing campaigns seem to be most effective at pushing Canadians to shop
online...
http://www.dmnews.com
April
15, 2005
From
clickZ.com:
"Selling
B2B Decision Makers"
When
you sell anything to other businesses or to consumers lead with the
benefits that are relevant to the buyers. They're not interested in
product features until they're convinced that product is relevant...
http://www.clickz.com
April
14, 2005
From
E-Commerce Times:
"E-Commerce:
It's All About Trust"
80
percent of security-conscious online consumers are willing to try more
complex authentication approaches beyond passwords...
http://www.ecommercetimes.com
April
13, 2005
From
MarketingProfs.com:
"Reaching
the Hispanic Market Online"
Strategically
combining three factors - translation, culture and online marketplace -
will enable you to successfully reach the growing Hispanic online
market...
http://www.marketingprofs.com
April
12, 2005
From
clickZ.com:
"Barriers
to Using Web Analytics Data for Optimization"
Start
by defining the site's overall goals and the desired visitor behaviors
that support those goals...
http://www.clickz.com
April
11, 2005
From
E-Commerce Times:
"Web
Hosting 101 for the 21st Century"
Eight
features you should expect from a reputable Web host...
http://www.ecommercetimes.com
April
8, 2005
From
DM News:
"Direct
Marketers Lead Online Retailers in Conversion Rates"
16.3
percent conversion rate tops the list...
http://www.dmnews.com
April
6, 2005
From
MarketingProfs.com:
"Links:
How the Search Engines Find You"
The
best links are difficult to get; and you won't get too many of them unless
you go out and actively look for them...
http://www.marketingprofs.com
April
5, 2005
From DM News:
"Online
Catalogs on the Rise"
There
are 6,668 catalogs available online and in print form, and 772 that are
available only online...
http://www.dmnews.com
April
1, 2005
From clickZ.com:
"Accelerated
Keyword and Engine Testing"
Every
test you conduct with a new batch of keywords or a new engine is an
experiment that yields extremely valuable data, even if the test fails...
http://www.clickz.com
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